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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. In this day and age, it is imperative that retailers with a digital strategy implement customer journey mapping.

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Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success

Retail TouchPoints

Here are some strategies for navigating the often chaotic world of TikTok viral marketing. Avoiding Mistakes on Your Way to Virality No matter how easy a platform may make it for entrepreneurs, no perfectly executed business strategy exists.

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Guide to Using Point-of-Sale Data for Intelligent Retail Execution

RepslyBlog

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales you may enjoy today, POS data paints a picture of when and where your products -- and your competitors’ -- are scanned for purchase.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Leveraging rewards or discounts has been a solid retention strategy and a top priority for many. Today loyalty programs are evolving beyond discounts offering experiences, early access and rewards for interactions with the site and stores beyond just awarding points for purchases and discounts.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Many retailers are needlessly accepting shockingly low conversion rates when stronger ecommerce strategies could be driving much higher returns, without the need to invest more into campaigns or advertising. One BigCommerce merchant saw conversion rates jump from 52.9% after deploying both of these tactics.

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Product advertising: Benefits, types, examples, and strategies

Omnisend

This detailed guide will cover everything about product advertising: the benefits, the many types, real examples, and step-by-step strategies. Product advertising is a marketing strategy that attempts to create product demand through promotions across channels, such as email, SMS, television, print, ads, radio, and social media.

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Shiseido Americas selects Amperity to transform first-party data strategy

365 Retail

Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.