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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

brands plan to increase investments in immersive technologies — think interactive displays for increased visual impact, carefully curated playlists and thoughtfully crafted scents that tap into nostalgia. Human-centric technology encourages retailers to think beyond traditional displays. Over half of U.S.

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The 5 Best AI Video Tools for eCommerce Brands In 2023+

Groove

In the realm of digital content creation, video has emerged as a dominant force, captivating audiences with its immersive and dynamic storytelling capabilities. Enter the world of video content AI tools – a transformative wave of technology that is revolutionizing the way videos are produced, edited, and optimized.

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The 5 Best Video Enhancing AI Tools for Selling Online [2024 Update]

Groove

In the realm of digital content creation, video has emerged as a dominant force, captivating audiences with its immersive and dynamic storytelling capabilities. Enter the world of video content AI tools – a transformative wave of technology that is revolutionizing the way videos are produced, edited, and optimized.

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7 Tips for Using Videos to Increase E-commerce Sales

lateshipment

Different media is brought into effective action such as audio excerpts or photos on social media. However, one medium that has been at the forefront as a marketing tool in the current year seems to be video advertising. Apart from that, videos are an excellent form of storytelling.

eCommerce 130
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Are VTubers the Future of Video Content Creation?

Kissmetrics

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. What Are VTubers? What Do VTubers Do?

Games 231
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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

Thanks to advanced DSP technologies and the retailer’s data on their inactive users, campaigns can be targeted to reach lookalike users, many of whom are probably that marketer’s inactive users. In 2023, the trend is for vertical videos on Instagram Reels, TikTok, and YouTube Shorts.

Marketing 307