Retail TouchPoints

FEBRUARY 15, 2024

As an ecommerce product executive, I believe that my cohort of peers has a social imperative to develop products with human connection in mind. While needs will differ from product to product, customer service professionals should not serve the same function as an FAQ or even your company blog.

Live Chat 227

Live Chat Social Media eCommerce Consumer 227

Retail TouchPoints

AUGUST 3, 2023

Finding creative ways to scale content production. Retail brands cannot feed the internet enough content to satisfy consumers. Retailers produce only 10% to 15% of the content, on average, that is required to market online effectively, and now is the time to step it up. The next challenge becomes customer consideration.

Marketing 240

Marketing Retail Social Media Consumer 240

Retail TouchPoints

NOVEMBER 8, 2021

As you’re planning for 2022, here are four strategies to help you focus and refine the digital experience to realize immediate ROI in 2022 and beyond. This new way of thinking — goal-oriented product discovery — may require some consideration and negotiation internally. Go beyond search queries to understand shoppers’ intent.

Retail 275

Retail Omnichannel eCommerce Fulfillment 275

Groove

JUNE 9, 2021

The right content. providing the right content to the right people at the right time in the shopper's journey ? How do they use your product/service? What are their intentions with your product/service? What problem does your product/service solve for them? The right audience. The right time. no longer needs to be!

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Retail TouchPoints

SEPTEMBER 2, 2021

The speakers represented all facets of the “influencer marketing machine,” from strategy firms and agencies to brand executives and independent content creators. based internet users follow influencers; and 17% of internet users reported purchasing a product within a one-month period because of an influencer social media post.

Social Media 257

Social Media Channel eCommerce Marketing 257

Retail TouchPoints

JULY 7, 2023

“There have been a lot of stories about DTC brands hitting the skids, some even filing for bankruptcy, and I think a lot of that is driven by intense marketing costs and low ROI,” said Julian Reis, Founder and CEO of SuperOrdinary in an interview with Retail TouchPoints. For brands, that makes it much more difficult to stand out.

Shipping Costs 237

Shipping Costs Customer Multi-channel Consumer 237

Algopix

FEBRUARY 20, 2024

A Deep Dive into the Amazon Influencer Program The Amazon Influencer Program ingeniously blends the extensive reach of Amazon’s Affiliate Program with the influential power of social media personas, enabling influencers to garner commissions by showcasing products through bespoke Amazon Storefronts.

eCommerce 126

eCommerce Social Media Recommendation Channel 126

ROI Revolution

MARCH 28, 2024

New Schema Markup for Product Variants Carousel Structured Data Markup in Beta Copilot’s New Settings in Bing Search & GPT-4 Turbo Want to catch up with last month’s news? We shared the latest on TikTok SEO, a new name for Google’s AI, residual impacts from last year’s Helpful Content Update, and much more.

SEO 78

SEO Document Blog Social Media 78

Retail TouchPoints

OCTOBER 1, 2022

If you have visitors who browse a particular category of products frequently but have never made a purchase, you can segment them into a separate category. Powerful reporting tools and analytics features. Some email marketing software solutions offer built-in reports. Image source: mailtrap. Conclusion.

Marketing 276

Marketing Mobile eCommerce Platforms Reference 276

ROI Revolution

MAY 30, 2023

In this month’s SEO news update, we have the latest on Google and Bing’s AI advancements, upcoming changes regarding helpful content, an update about GA4 that is likely to bring a smile to many marketers’ faces, and more. Keeping your product information up to date will be even more important when this new feature is rolled out.

SEO 78

SEO Blog Webinar Information 78

ROI Revolution

JULY 11, 2022

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. And optimizing your content is paramount to your brand’s success. Why is content marketing important? When it comes to content marketing, knowing your audience is crucial.

Blog 158

Blog White Paper SEO Marketing 158

Retail TouchPoints

APRIL 19, 2022

We discuss it all, from product design to logistics to digital marketing. That means you’ve either paid with hard dollars (advertising and affiliate marketing) or soft dollars (content creation and public relations). This isn’t always ad fraud: It can also be the content itself or a slow page load. Step 2: Combat Ad Fraud.

Retail 258

Retail Channel Events Online Retail 258

Retail TouchPoints

JANUARY 5, 2023

Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Retail Dive reported on a Morning Consult survey which revealed that 85% of U.S. But what does price really mean? Today’s Consumer Mindset.

Shipping Costs 287

Shipping Costs Merchant Services Channel Consumer 287

ROI Revolution

SEPTEMBER 28, 2022

For our first September 2022 SEO news update, on September 12th, Google announced the latest core algorithm update – just three days after the August 2022 Helpful Content Update was complete. The expectation is that this core update will incorporate the new data created by the Helpful Content Update.

SEO 78

SEO Document Blog Social Media 78

Omnisend

MAY 3, 2023

With their high ROI and versatility, email campaigns have become a staple for businesses of all sizes. From installing an app, completing a purchase, or downloading a report—you can choose goals from across the sales funnel. The first one is a welcome email, while the second email, sent after a week, includes a weekly progress report.

Marketing 147

Marketing Download White Paper Recommendation 147

Kissmetrics

OCTOBER 13, 2021

Fifty-four percent of social media users research products on different platforms. Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel. Paid ads have a 200 percent ROI rate. Leverage Social Selling.

B2B 290

B2B Social Media Shipping Costs Marketing 290

ROI Revolution

JANUARY 3, 2024

In November , we shared the latest on recent core algorithm updates, AI-augmented search creating content for users vs. for Google, and more. This system is meant to reward product and service reviews that feature original research and helpful content. To find the new report, go to Settings > Robots.txt > Open Report.

SEO 78

SEO Blog Books Arts 78

Kissmetrics

JANUARY 13, 2021

I regularly tweet and use my Twitter account to promote my blog posts and other content. To succeed on Twitter, you’ll need an engaged following that responds and retweets your content. The platform is the #1 platform for discovery, with 53% of people on Twitter saying they are likely to be the first to purchase new products.

Social Media 290

Social Media Blog Recommendation Article 290

Kissmetrics

OCTOBER 16, 2020

Google wants to connect searchers with organic content and advertisements that most closely align with what they’re looking for. Ultimately, improving your Quality Score can have a positive effect on your AdWords campaign’s profitability , allowing you to reach more customers and improve your ROI. Monitoring and Reporting.

PPC 246

PPC Improvements Management Social Media 246

Retail TouchPoints

JULY 11, 2022

To keep up and stand out, retailers must be more than just first-class merchandisers with a great product — they must become tech experts, strategically deploying the latest cutting-edge solutions to constantly evolve all aspects of their ecommerce ecosystems. The QR codes are the trigger, people now know something will happen.

eCommerce 255

eCommerce Operations Merchant Services eCommerce Platforms 255

Retail TouchPoints

OCTOBER 10, 2023

That’s due to the growing complexity of how traffic gets routed to mobile apps, whether that’s via social commerce, affiliate links, influencer content, CRM marketing or some other means. But traditional reporting means aren’t going to show you the ones that aren’t. But remember: Even a broken clock is correct twice a day.

Mobile 237

Mobile Retail Social Media Payment Services 237

Kissmetrics

SEPTEMBER 17, 2020

Engagement rates refer to the number of likes, comments, and shares an influencer gets when posting content online. Higher engagement rates mean that when you work with influencers on Instagram, their followers will more interact notice content than on Facebook. Are you about to launch a new product?

Social Media 343

Social Media Marketing Channel Reference 343

Retail TouchPoints

JUNE 28, 2022

Over a longer-term period, the Fetch Price Index Inflation Report: Record Breaking Grocery Prices Changing How Consumers Shop , which examined 375,000 shoppers’ habits over 195 million in-store and ecommerce purchases over 24 months , showed that consumers were purchasing fewer items, with a year-over-year decline in units per trip of 10.2%.

Customer Data 274

Customer Data Customer Retail Consumer 274

Omnisend

DECEMBER 4, 2023

Poor email campaign results and expected ROI. Delay in delivering essential transactional emails like product shipping updates, order confirmation emails, and other automated emails – leading to bad customer experience. Following good content and design practices Engaged subscribers equal reduced bounce rates and spam complaints.

Definition 148

Definition Subscription Mobile Marketing 148

FastSpring

AUGUST 3, 2022

Depending on your market, there may be public reports or market surveys on expected changes in budgets and tech spend, etc. This is why it’s so important to be able to test the ROI of any investment you’re making as quickly as possible. Speed Up Your ROI Measurements. Create content around platform upgrades, new features, etc.

Demo 133

Demo Subscription Books Marketing 133

Algopix

OCTOBER 21, 2023

Revenue by Product: Analyzing which products or product categories contribute the most to your revenue can help you make strategic decisions about your inventory. Cart Abandonment Rate: The percentage of users who add products to their cart but do not complete the purchase.

Shipping Costs 119

Shipping Costs eCommerce Customer Retention Social Media 119

Kissmetrics

MARCH 27, 2018

Branding is, in effect, a method of creating an image around your company, product, or service. This will help us determine whether you actually can prove ROI with them. In fact, 82% of adults in the US claim loyalty to a product brand. Thus, a simple revenue-to-cost analysis provides ROI. The basics of brand bias.

B2B 206

B2B Improvements Marketing B2C 206

365 Retail

JUNE 22, 2023

And this diminishing engagement is being caused by unpersonalised and poorly targeted advertisements and engagement strategies; 68% of shoppers say they often received ads from retailers and brands that are unpersonalised or irrelevant, and 74% report they regularly receive ads for products they aren’t interested in.

Consumer 96

Consumer Retail PPC Social Media 96

ROI Revolution

AUGUST 31, 2023

As usual, not much detail is available about what’s changing, but the ROI Revolution SEO team is keeping an eye on our clients’ site performance and rankings for changes and potential trends. The impact of AI-generated content and link attribution. Why should you care? That action created quite a stir among SEOs.

SEO 78

SEO Merchant Services Article Blog 78

BigCommerce

MARCH 10, 2017

What I realized then was that even though SEO done well can increase traffic and ROI, if you do it poorly, it will negatively impact an online store’s organic search efforts, therefore conversions and revenue. Note: Microdata is built-into BigCommerce themes, automatically structuring product pages for rich snippets in Google.

SEO 417

SEO eCommerce Mobile BigCommerce 417

Kissmetrics

SEPTEMBER 30, 2020

You can stay ahead in your niche industry by offering a unique product that no one else offers, but it still isn’t the endgame. You must already be on the lookout for investments that can maximize ROI – or get rid of bad investments altogether. This will then contribute towards a boosted ROI in the end. Gaining New Partnerships.

Social Media 265

Social Media SEO Technology Marketing 265

ROI Revolution

JUNE 2, 2022

In our May 2022 SEO News Recap, dive into the latest news and updates from ROI’s SEO experts on search engine optimization, including updates to Google Search Console, news from Google I/O 2022, tips for Google product reviews, and more. As usual, the company announced a number of new products, product enhancements, and other changes.

SEO 78

SEO Document Blog Information 78

Kissmetrics

OCTOBER 6, 2020

This is important as marketers who make the effort to plan campaigns and projects are 356% more likely to report success. A consultant will determine which advertising channel will get you the best ROI, whether that’s Google, native advertising, paid social media ads, video ads or other placements. Drive Growth on Multiple Channels.

Marketing 197

Marketing Social Media Channel eCommerce 197

Inflow Insights

FEBRUARY 5, 2020

How can you make sure that you get a good ROI from SEO ? Below, we’ll link to almost a dozen of our own SEO case studies throughout to show you that they clearly produce a positive ROI through increased traffic, sales, and revenue. 1: Improve or Create Strategic Content. Why Content Marketing is Great for eCommerce SEO.

SEO 176

SEO eCommerce Social Media Mobile 176

Kissmetrics

DECEMBER 9, 2020

Create and Optimize Content. You don’t need me to reiterate the importance of content in your digital marketing efforts. However, you may need clarification on how machine learning can improve what you write and publish and why using machine learning in your content marketing strategy is essential. Increase Personalization.

Improvements 313

Improvements Marketing Toys Consumer 313

Kissmetrics

JANUARY 22, 2021

You are digesting as much content as you can. While some of those tips are good, others do little to increase your overall ROI. They can use individual customer names, offer relevant products based on past purchases, and generally treat customers like the humans they are. But there’s a problem. So what’s the issue?

Marketing 363

Marketing Recommendation Other Customer 363

Retail TouchPoints

APRIL 6, 2022

Additionally, the ROI on marketing initiatives can help owners/operators plan and promote new store openings for maximum impact and participation. He has over two decades of product, business and entrepreneurial leadership in the video analytics space. Rohan Sanil is CEO and Co-founder of Deep North. Sanil holds an M.S.

Omnichannel 270

Omnichannel Events Operations Technology 270