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The Comprehensive Guide To Selling Consumer Packaged Goods Online

Groove

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods.

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In the War on Climate Change, Many Companies are Picking the Wrong Battles

Retail TouchPoints

CPG (Consumer Packaged Goods) brands that have chosen to focus on the optimization of supply chains or reducing emissions within the “last-mile” of delivery may seem like the most logical, efficient step — but is it? Unfortunately, there is reliable evidence that these are not the right targets.

Apparel 298
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How eCommerce Operations Unlocked Cutter & Buck’s Custom Apparel Business with Dave Santiago - EP 002

Groove

Santiago, with a rich background in consumer goods and digital sectors, dives into Cutter & Buck's transition from a golf-centric brand to a premium lifestyle label with long-lasting, consumer-favorite products.

eCommerce 195
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Four Ways Retailers can Boost Retail Media Network Profitability

Retail TouchPoints

By pooling resources and data, smaller retailers can collectively offer a more attractive proposition to advertisers, leading to increased ad spend on their platforms. This allows them to merge smaller, disparate data sets in real time, providing a more detailed view of consumer behavior.

Retail 247
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Aligning Purpose with Profits: How Consumer Goods Companies can Unlock Business Growth by Integrating Sustainability into their Operations

Retail TouchPoints

The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning consumers. IBM’s Institute of Business Value (IBV) has just completed significant research into the priorities and decisions for supply chain operations and sustainability in partnership with The Consumer Goods Forum.

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What is Sustainability in Retail?

Wiser

Consumers want to know that the products they buy come from sustainable sources, and that their purchases are contributing to a better future for all of us. The goal of sustainable retail practices is to minimize damage to the environment while providing goods and services that still meet customer standards and expectations.

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3 Ways Fashion Brands can be More Sustainable Today

Retail TouchPoints

It’s no secret that the production steps include high usage of scarce resources such as water. As new regulations are enforced and consumers develop ever-more-sophisticated expectations around a brand’s environmental impact, fashion brands have to do more than claim they are compliant.

Fashion 312