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Sephora to Launch PROVEN Personalized Skincare Program Online and In-Store

Retail TouchPoints

Sephora will offer its customers skincare personalization technology and solutions, both in-store and online, through a partnership with PROVEN. Shoppers can visit sephora.provenskincare.com and take a three-minute Skin Genome Quiz to formulate their personalized skincare and discover specialized products based on their needs.

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Pinterest Debuts New Ad Formats and ‘Collages’ Feature for Users

Retail TouchPoints

“We are innovating faster than ever before with a robust slate of relevant, personalized products to reach consumers with intent, and we’re building with the goal to be the industry’s best full-funnel solution ,” said Bill Watkins, Chief Revenue Officer at Pinterest during the event.

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Chevron ExtraMile Tests AI Assistants, Dynamic Content in 3 Stores

Retail TouchPoints

CSI) will use a combination of digital screens, foot traffic analysis, an AI-powered social media solution and a robust content management system to power these new experiences. Content will be dynamically published to screens using the Samsung MagicINFO Content Management Solution (CMS). Parent company Chevron Stations Inc.

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IKEA Engages Home Renovators with New Quiz Experience on Pinterest

Retail TouchPoints

has launched a custom quiz experience through Pinterest. Following the three-question quiz, shoppers receive a personalized Pinterest Board with inspiring content and product recommendations based on their answers. “At Tapping into the platform’s 85 million+ audience of those searching for home inspiration and ways to shop, IKEA U.S.

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The Unexplored Gold Mines of Customer Data: Quizzes

Optimizely

Your customers are expert quiz-takers. A quiz with relevant content to your brand is entertaining, even informative, for your customers, and the data input is priceless for you. No matter what your industry is, you can easily create a quick quiz to solicit information from your customer base. Our quiz, “What’s your summer drink?”

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How CBD Brand Beam Uses Interactive Quizzes to Educate Consumers and Boost Conversions

Retail TouchPoints

After first trying to build its own custom quiz solution, an endeavor that turned out to be expensive and time-consuming, Beam deployed a series of quizzes from Jebbit. As a bonus, Beam is using the consumer data gathered via the quizzes to create more personalized marketing communications. We see very high engagement through it.”.

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Why Personalization Can Survive the Loss of Third-Party Cookies

Retail TouchPoints

Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers. Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data.