article thumbnail

5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

Marketing 238
article thumbnail

Wow Bao Links Loyalty Program to New Roblox Experience

Retail TouchPoints

Since launching in 2003 in Chicago, Wow Bao has expanded to nearly 700 locations across the U.S. By connecting gamers with our online ordering channels and rewards program, we are inviting new customers to experience our brand, rewarding our most frequent guests, and embarking on something that has never been done.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Metaverse Action Prep Plan for Brands

Retail TouchPoints

According to a new article by CNBC , “Some experts say it may only take one or two killer apps for the metaverse to boost VR use from a mere 5% of teens to a big market.”. Start a Slack channel or whatever internal system you use to track these things. We might hit the next phase of the metaverse sooner than you think! Test and learn.

Article 248
article thumbnail

ActiveCampaign Review: Email Marketing with Marketing Automation

Ecommerce Platforms

Welcome to the world of email marketing. If you’ve used this channel long enough, you probably recognize its sheer power at generating leads. As a matter of fact, 80% of retail business owners agree that email marketing is their principal customer retention driver. There are more than 215 solutions in the market today.

Marketing 112
article thumbnail

How Good Content Lets Your Customers Know You Care

GetElastic

Nowadays you have more versatility than ever to deliver the very best customer care, but social media channels and live chat tools aside, content as customer service is becoming more important. In recent years, content marketing has become integral to the online profiles of organisations of all sizes and niches. Read more.

article thumbnail

Why Online Marketplaces are Outpacing Ecommerce in a Post-COVID World

Retail TouchPoints

While one node may not be able to meet shifting market trends, the network itself is far more likely to survive by compensating for any weaknesses. As brands build on the omnichannel strategies they honed over the past 18 months, marketplaces will be essential in boosting customer acquisition and retention across all channels.

eCommerce 278
article thumbnail

Top 10 Multichannel Platforms

Algopix

Multichannel marketing, for the uninitiated, is when sellers implement one strategy across a number of platforms, giving themselves the maximum opportunity to interact with potential customers. Sellbrite has recently been acquired by GoDaddy, the American publically traded Internet domain registration company, with over 18 million customers.