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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The next challenge becomes customer consideration. In the face of consumer distrust, purchase decisions are increasingly made through peer recommendations — more specifically from peers that share a similar set of identities, affinities and geographies. Finding creative ways to scale content production.

Marketing 224
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The Best Blogging Platforms (In-Depth Review)

Kissmetrics

If you want to add a blog to a website you already have, I highly recommend looking into your website platform’s blogging capabilities. However, I recommend staying with the platform you’re already using if you can. Customization capabilities. And you can customize the look and feel of nearly every aspect of your website.

Blog 341
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Remarkable Or Invisible

Steve Dennis

When our desired customers had to drive around to a bunch of stores–or rely on our advertising or recommendations from a rather small group of personal connections–to figure out what products were available and might suit them best, scarcity of choice and information allowed the power to reside largely in retailers’ hands.

Books 158
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How Revolve Uses Personalization to Help Customers Find That One-in-a-Million Dress

Sailthru

Michael Mente, Revolve’s cofounder and co-chief executive officer, has said personalization is driven by “data from analysis of thousands of styles, dozens of attributes per style,” combined with data gleaned from customer interactions. Revolve takes advantage of a carefully thought-out recommendation strategy.

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Wordpress Alternatives Your Marketing Team Will Love

Groove

Originally made specifically for blogging back in 2003, Wordpress has evolved into a complete content management system, enabling its customers to build and launch a website with minimal frustrations and obstacles. Other notable features include: SEO recommendations to improve your site. Wordpress As A Content Management System.

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7 Brands Discuss the Benefits of the New Cashless Economy and Apple Pay’s Growing Ubiquity

BigCommerce

Adii Pienaar, Founder of Conversio and WooThemes (later acquired by WooCommerce), sums this up best: Customers worldwide are using their mobile devices for online shopping more often. Your customers are also already familiar with spending money on their Apple devices (even if it’s just via iTunes or the App Store).

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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

My recommendation is to get this plan done this year. Build your POV Learn more about your customer base and map out their potential evolution in the metaverse. Dreller has worked in digital marketing since 2003 with roles across brands, agencies and tech vendors. Will they be the first to adopt?

Article 230