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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

As far back as 2012, consumers reported being uncomfortable with being “stalked” by targeted cookies online. For example, you can offer users the option to create an account or subscribe to receive special offers and discounts, which allows you to collect valuable information such as their preferences, purchase history or demographic data.

Marketing 324
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13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

billion in 2018 , representing a 121% increase compared to 2012 revenue. Sign up for our weekly newsletter. billion increase every year between 2012 and 2017. Sign up for our weekly newsletter. ecommerce revenue from auto and parts retail sales are projected to reach $51.6 Don’t miss a post. CruiseMaster.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

If your digital marketing efforts are limited to only a bare-bones website and email newsletter, you’re probably not ready to join the metaverse. Marketing looks very different than it did in 2012 as brands have adopted new tactics like social media marketing, influencer marketing, experiential pop-ups and more.

Marketing 336
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Political Ads in Emails See 10x Higher Conversions and 3x Higher CTR

Liveintent

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. We also know that political ads in email make sense. ” and “Hey.”

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A Quick Sender Email Marketing Review (June 2021)

Ecommerce Platforms

Since 2012, Sender's email marketing service has promised its users the ability to easily create beautiful email newsletters. Now that we've covered the basics, let’s get into the nitty-gritty of Sender's features suite: Newsletters and Email Editor. There's lots to cover, so let's jump to it! About Sender.

Marketing 104
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Seriously Silly Socks: Personalization + pick, pack, ship simplification.

BigCommerce

Year founded: 2012. Sign up for our weekly newsletter. For building a personalized Build-a-Box tool that simultaneously reduced pick, pack and ship time –– saving time while making money. Business stats. Founder: Andrew Gill. Who submitted (and is quoted below): Andrew Gill. Headquartered: High Peak, Derbyshire, Great Britain.

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Insights For All: Data-Driven Innovation And The Retail Ecosystem

RTP blog

Creating a member account, signing up for newsletters, accessing the store locator or simply deepening your connection with a brand by viewing products and inspirational content are all great outcomes of a good digital experience — purchase conversion is not the only KPI worth tracking. Jonathan Cherki is CEO of ContentSquare.

Retail 150