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Ulta to Debut Revamped Loyalty Program in the New Year

Retail TouchPoints

Ulta Beauty will kick off 2024 with a fresh look for its loyalty program a decade after its debut in 2014. Beginning Jan. 1, 2024, the Ultamate Rewards loyalty program will become Ulta Beauty Rewards , and along with the new name will come enhanced benefits for the program’s 42.2

Gifts 211
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Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

Retail TouchPoints

for Q1 2023 — the first period with no online sales growth since the Index debuted in 2014. In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce sales in the U.S.

Channel 217
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Content Marketing in 2021 and Beyond

Kissmetrics

Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. Social Media Metrics (and Their Impact on Content Marketing). In 2014, social media was becoming the place to post your content. Facebook is the primary distribution channel for content.

Marketing 311
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Larger-Than-Life Guitar Mural Keeps Austin Center Rocking at New Heights

Retail TouchPoints

The art piece adds to the property’s visual impact, provides an incredible backdrop for social content and garners social media traction via snapshots by people flying over the venue on their way into and out of Austin. Exploring Limitless Opportunities for the Rooftop Space. Kampf serves as President of Northwood Retail.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained. Know what your goal is.

Marketing 257
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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

As a result, brands such as Aerie and Bubble are putting consumer insights at the center of their decisions to ensure they’re forming the right partnerships and embracing the right engagement strategies across channels. With Allie, it was a no brainer.” Access to Community. Gen Z has grown up immersed in technology.

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Timely and Relevant Is The Only Message That Matters

Kissmetrics

During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source. — Arby's (@Arbys) January 27, 2014. . — Arby's (@Arbys) January 27, 2014. It was also a great use of Arby’s social media persona. — Pharrell Williams (@Pharrell) January 27, 2014.