Dollar General Beefs Up Retail Media Offering with Criteo Integration
Retail TouchPoints
MAY 31, 2024
Dollar General has teamed up with Criteo to enhance its retail media offerings with onsite sponsored ads as well as plans to add additional ad formats later in the year. Brands will directly access DGMN’s ad inventory within their private market via Commerce Yield, Criteo’s retailer monetization platform.
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