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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Invest in Technology Solutions. To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. Reward Your Most Loyal Customers.

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Imagine 2019: Magento Expands Everything

Optimizely

This week was Magento Imagine 2019 with 3,000-plus ecommerce leaders from around the world converging on Las Vegas for breakout sessions, live customer panels, and much more. The team at Zaius was lucky enough to attend for the first time this year, now as one of the newest Magento Technology Partners. Expanding the Experience.

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PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

The advertising business also will include PayPal’s existing Advanced Offers platform, which uses AI to leverage customer data for better advertising results. Anderson has spent more than 20 years at the intersection of technology platforms and payments.

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Align Martech Investments With Your Digital Transformation Strategy

Forrester eCommerce

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

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Understand The Location Intelligence Tech Landscape And Get Over Your Maps

Forrester eCommerce

The report titled, “Now Tech: Location Intelligence Technologies, Q3 2019,” analyzes 34 different players in the location intelligence market. Our most recent location intelligence (LI) research takes a deep dive into the LI landscape.

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Strategies for Retailers to Weather the Storm this Hurricane Season

Retail TouchPoints

According to the Uptime Institute’s 2022 Outage Analysis, more than 60% of outages reported in the time covered resulted in at least $100,000 in total losses, up from 39% in 2019.

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Are Retailers Ready For The CCPA Enforcement Deadline?

Retail TouchPoints

With CCPA requirements born out of a need for trust and data security, retailers will need pervasive policies and integrated technologies to ensure both for the consumers that hold the fate of their bottom line. This requires answering the following questions: What people have access to it? IT/OT Governance Steps For CCPA Compliance.

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