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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

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PAVE Awards 2020 Bergmeyer Scholarship

Retail TouchPoints

The Planning and Visual Education Partnership (PAVE) has awarded Ielyzaveta Ignatyeva from the Fashion Institute of Technology (FIT) as the 2020 Bergmeyer Scholarship recipient. We extend our appreciation to all of the talented design students from colleges and universities across the U.S.

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The Future of AR-Enabled 3D Scanning in Fashion Retail

Retail TouchPoints

For ecommerce retailers — particularly those in the fashion sector — this represents a massive opportunity to heighten sales, lower returns and offer customers a new way to shop online. The Problem With Fashion Etail. Fashion comprises the largest segment of ecommerce retail, with a market size of over $500 billion in 2019.

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Online Menswear Retailer Reduces Returns to 3% with Virtual Fit Technology

Retail TouchPoints

Founder and CEO Steve Villanueva credits the quality, design and fit of Otero’s shirts as a key factor, but also recognizes the vital contribution of virtual fitting room technology provided by Perfitly. accuracy rate when the technology has a selfie to work from, and a 95% rate based just on responses to questions.

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1822 Denim Quadruples Conversions with AI Fit Technology

Retail TouchPoints

This refers to the uncertainty many consumers feel shopping for fashion items as they try to determine which size is best for them. Implementing 3DLOOK alone has paid dividends: the brand saw a 4X increase in conversion rates and 48% fewer returns between January 2020 and February 2021. A Seamless Cross-Platform Experience Builds AOV.

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Expanding the ‘Digital Closet’: Warner Music Group Invests in DressX

Retail TouchPoints

Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX , gaining a platform for select WMG artists to design their own virtual fashion lines. DressX launched in August 2020, and Meta added the company to its portfolio of virtual clothing designers in July 2022.

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French Contemporary Fashion Brand Brings Rental Service to U.S.

Retail TouchPoints

Following the early 2020 launch of its clothing rental service in France, ba & sh has expanded Borrow on Ba-sh.com to the U.S. The service is powered by B2B rental technology platform CaaStle. Consumers can directly search the Borrow collection or discover items available for rental browsing the website.

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