Macy’s Launches Personalized Bra Fitting Technology in 10 Locations
Retail TouchPoints
DECEMBER 1, 2022
Macy’s customers work with an associate to complete a private body scan with a device equipped with light detection and ranging (LiDAR) technology, which yields anonymized avatars. The retailer has made personalizing the shopper experience a central component of its Polaris growth strategy, which was announced in 2020.
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