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Macy’s Launches Personalized Bra Fitting Technology in 10 Locations

Retail TouchPoints

Macy’s customers work with an associate to complete a private body scan with a device equipped with light detection and ranging (LiDAR) technology, which yields anonymized avatars. The retailer has made personalizing the shopper experience a central component of its Polaris growth strategy, which was announced in 2020.

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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

trillion in 2020, while U.S. Additionally, total order count was up almost 10.45% from holiday 2020 levels, according to data from Klaviyo. As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. Usage was up by 40% compared to holiday 2020, while credit card usage dropped 5%.

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The Future of Retail: BOPIS 2.0 and RFID Technology

Retail TouchPoints

is one of the most significant retail technology upgrades. 2020 has been an exceptionally turbulent year for all, with 2021 somewhat following suit. Even when steps were taken to reopen retail, it was with a vastly different outlook and a dramatically different model from what was needed before the 2020 pandemic hit.

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Rethinking Post-COVID Shopping: ‘Retailtainment’ and Enhanced Omnichannel Experiences

Retail TouchPoints

The industry has come a long way from the scramble of March 2020, when essential retailers’ shelves were empty and non-essential retailers had to revamp their entire business models. Omnichannel Means One Channel, Not Two Connected Channels. Production is No Longer a Challenge, but Logistics Remain Strained.

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2020 has Seen an Irreversible Change in Consumer Behavior; Now is the Time to Adapt

Retail TouchPoints

2020 has been an exceptional year for the retail sector, with all businesses having to rapidly adapt in some way or another. There is much for retail organizations to do to make themselves resilient to the incoming challenges, but enhancing omnichannel capabilities and building powerful ecommerce experiences will be crucial.

Consumer 334
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Continuing Omnichannel Success Post-Holiday Season

Retail TouchPoints

Holiday season 2020 has come to an end, so what now? Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success.

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Bed Bath & Beyond Kicks Off Home-Focused Omnichannel Branding Campaign

Retail TouchPoints

Bed Bath & Beyond has launched the “Home, Happier” omnichannel brand campaign, designed to inspire shoppers to celebrate the role the home plays in their lives. Bed Bath & Beyond has taken several steps to improve its business in 2020. Associates will play an important role as well.