Predictions 2024: Data And Analytics Set The Stage For Generative AI
Forrester eCommerce
OCTOBER 26, 2023
The future success of generative AI relies on leveraging quality data effectively. Learn more in our 2024 data and analytics predictions.
Forrester eCommerce
OCTOBER 26, 2023
The future success of generative AI relies on leveraging quality data effectively. Learn more in our 2024 data and analytics predictions.
Forrester eCommerce
MAY 21, 2024
In 2024, about 30 billion records from almost 4000 entities were breached, the so-called mother of all breaches, and we haven’t even hit the summer yet. Beyond data breaches, the threat landscape has evolved from run of the mill and opportunistic attacks a few years ago, to more sophisticated and targeted campaigns.
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Forrester eCommerce
JUNE 3, 2024
Our latest research, working off of Australia 2024 Customer Experience Index (CX Index™) study data, reveals that most brands and agencies in our study saw the quality of their CX either flatlining or declining. In 2024, we surveyed banking, investment, government, and, for the first time, superannuation firms.
Retail TouchPoints
JUNE 5, 2024
AI algorithms can analyze customer data and behavior to provide highly customized and tailored recommendations, content and experiences to each shopper to drive higher engagement and conversion. In 2024, AI will continue making retail and commerce more customer-centric through conversational commerce tools.
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What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization. How do you do it with a tight budget?
Forrester eCommerce
OCTOBER 30, 2023
Dynamic changes are occurring in the technology infrastructure landscape, impacting the data center, remote work, edge environments, and connectivity. Learn more in our 2024 technology infrastructure predictions.
Forrester eCommerce
MAY 15, 2024
RSA Conference (RSAC) 2024 boasted 41,000 attendees, 600 exhibitors on the show floor, 425 sessions, and plenty of dashing around Moscone Center and its surrounding area for our analysts. The event, still the top dog of cybersecurity events, was packed, with announcements and press releases galore.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach
Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. 📅 February 22, 2024 at 9:30 am PT, 12:30 pm ET, and 5:30 pm GMT More and more, customers are expecting a better personalized CX.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
How do you use the data sitting behind a payment to find the next loyal customer? But payments are just one part of a chain. What’s the next touch point?
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