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Predictions 2024: Data And Analytics Set The Stage For Generative AI

Forrester eCommerce

The future success of generative AI relies on leveraging quality data effectively. Learn more in our 2024 data and analytics predictions.

Customer 410
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InfoSec 2024: Balancing opportunity against risks

Forrester eCommerce

In 2024, about 30 billion records from almost 4000 entities were breached, the so-called mother of all breaches, and we haven’t even hit the summer yet. Beyond data breaches, the threat landscape has evolved from run of the mill and opportunistic attacks a few years ago, to more sophisticated and targeted campaigns.

Customer 264
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You Better Shape Up! Insights From Australia’s 2024 CX Index Study

Forrester eCommerce

Our latest research, working off of Australia 2024 Customer Experience Index (CX Index™) study data, reveals that most brands and agencies in our study saw the quality of their CX either flatlining or declining. In 2024, we surveyed banking, investment, government, and, for the first time, superannuation firms.

Banking 235
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AI Remains Transformative Within the Ecommerce Space in 2024

Retail TouchPoints

AI algorithms can analyze customer data and behavior to provide highly customized and tailored recommendations, content and experiences to each shopper to drive higher engagement and conversion. In 2024, AI will continue making retail and commerce more customer-centric through conversational commerce tools.

eCommerce 276
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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization. How do you do it with a tight budget?

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Predictions 2024: Technology Infrastructure Addresses A Tumultuous Environment

Forrester eCommerce

Dynamic changes are occurring in the technology infrastructure landscape, impacting the data center, remote work, edge environments, and connectivity. Learn more in our 2024 technology infrastructure predictions.

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Forrester’s RSAC 2024 Themes, Takeaways, and Observations

Forrester eCommerce

RSA Conference (RSAC) 2024 boasted 41,000 attendees, 600 exhibitors on the show floor, 425 sessions, and plenty of dashing around Moscone Center and its surrounding area for our analysts. The event, still the top dog of cybersecurity events, was packed, with announcements and press releases galore.

Events 294
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. 📅 February 22, 2024 at 9:30 am PT, 12:30 pm ET, and 5:30 pm GMT More and more, customers are expecting a better personalized CX.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

How do you use the data sitting behind a payment to find the next loyal customer? But payments are just one part of a chain. What’s the next touch point?