Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping
Retail TouchPoints
APRIL 24, 2023
retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.
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