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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

forcing retailers to grapple with remaining relevant to increasingly price-sensitive consumers. Illustrating the consumer response to the Fed’s activity, on June 15 the U.S. While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data.

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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. The Gen Z Factor. AI-powered personalized recommendations.

Mobile 324
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A Deep Dive Into Direct to Consumer (D2C) Marketing in Ecommerce

ROI Revolution

Direct to consumer (D2C or DTC) refers to brands that bypass third-party retailers and wholesalers to sell products directly to customers. As an online-centric business type, D2C has experienced tremendous growth over the course of the coronavirus pandemic as consumers have reduced their in-store shopping. of all D2C sales.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

Consumer 142
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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

eCommerce 139
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Why Direct to Consumer?

Talkoot

Direct to consumer helps brands break through the noise. Brands like Caspar, Harry's, and Bonobos use data, storytelling, and crowdsourcing to connect with their consumer. One - Direct Connection to Customers: Consumers, especially Millennials, want to buy from brands that align with their values.

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10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. Urgency Messaging 8.

eCommerce 129