Store Growers

MAY 15, 2023

In this piece, we’ll review the latest upgrade to Google Ads audience manager. We’ll run through the main options for handling audiences with the interface: the layout of menus and buttons, where to follow data, and practical tips on optimizing audience segments once you interpret data from the Audience manager.

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Retail TouchPoints

JULY 31, 2020

For instance, many electronics retailers are seeing results with remarketing audiences, while sporting goods is excelling at ad efficiency. Build out remarketing audiences and RLSA campaigns. To capitalize on new customers and keep them coming back, build remarketing audiences and use them in RLSA campaigns.

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Other Beauty and Health eCommerce Sporting Goods 184

Retail TouchPoints

OCTOBER 10, 2022

When developing strategies, especially for high-volume retail activity such as the holiday season, digital marketers of all sizes have relied heavily on search and social platforms to reach audiences with targeted messaging. This is especially critical for the upcoming holiday season. is spent on streaming services.

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Store Growers

AUGUST 7, 2022

Affinity audiences are one of the targeting options inside Google Ads that aims to counter this issue. In this article, we’ll affinity audience basics and what to expect from ad campaigns when using these audience segments, and give you some tips and advice about the limitations of affinity audience segments.

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Retail TouchPoints

SEPTEMBER 26, 2022

Businesses can build a loyal tribe of customers whose strong brand affinity boosts profits with repeat sales. Some important things to consider: Be authentic : Share who you are and communicate with your audience the way you would one-on-one with someone in your store. Live Shopping is Here to Stay.

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Store Growers

APRIL 13, 2023

There are countless audience segments to target for Google Ads campaigns, but what if none of them fit your goals? Affinity, In-Market, and Similar audiences are all defined by Google. From the basics to defining your audience and testing different combinations, to elevate your targeting results to new heights.

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ESW

APRIL 24, 2024

ESW created a ‘look alike’ targeting list based on similar brand affinities across KUIU’s main audience segments and customer cohorts. ESW developed both brand awareness messaging and a strategic campaign for KUIU to support new customer acquisition in each market.

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Retail TouchPoints

FEBRUARY 18, 2022

People don’t overestimate their affinity for cookies — they either enjoy cookies, or they don’t (or they’re just on a diet because who doesn’t love cookies?). The Analytics IQ team discovered Sustainable Living Spenders are a highly educated audience that frequently and consistently makes green purchases thanks to their above average income.

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Store Growers

NOVEMBER 2, 2022

You’re trying to find a balance between reaching a wide audience, while still targeting people that find your offer valuable. Similar audience segments in Google Ads allow you to bridge that gap because they mirror the reach of cold audiences while providing accuracy typical for remarketing audiences.

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Liveintent

SEPTEMBER 8, 2022

Native ads match the look and feel of their environment and help you captivate audience attention by reaching them where they’re already reading and engaged. This is a great way to drive awareness and affinity. With Native Curated Packages, you can amplify your campaign’s efficacy via email newsletters.

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Retail TouchPoints

JULY 7, 2021

For example, a lot of creators are incredible lifestyle experts who care about their audience and only recommend exactly what they feel their audience needs. When there is brand affinity between a creator and another brand, they will often use language like “partner,” “friends,” and “team” when talking about that brand.

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Retail TouchPoints

DECEMBER 5, 2023

Chinese Tourists are Nowhere Near Back to Pre-Pandemic Levels Chinese tourists have long been recognized as some of the highest-spending visitors in the world, with an affinity for luxury goods perfectly matched to the UK’s reputation as a shopping mecca. Here’s why.

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Retail TouchPoints

DECEMBER 27, 2023

The same could be true of all for-profit organizations, but the CPG industry is unique in its unrelenting pace of new product launches designed to woo or wow an audience that has grown accustomed to constant change. Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses.

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Retail TouchPoints

DECEMBER 14, 2022

Last year, the center hosted a free concert with The Unlikely Candidates, during which the band began its performance on the rooftop with the show livestreamed to the audience waiting below at the stage on Domain Boulevard. The performers then descended from the rooftop and joined the crowd on the street to continue the show.

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RTP blog

SEPTEMBER 6, 2019

The biggest opportunities for growing brand affinity are moments of joy expressed by consumers who don’t expect a response — qualified as “joy share.” The audience on social media is billions strong and growing each day. Identify opportunities to surprise and delight customers, create memorable experiences and increase brand affinity.

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Liveintent

AUGUST 3, 2022

Imagine you have a box of Lucky Charms cereal (the box is a marketing channel, and the cereal inside is the channel’s audience). When you advertise on multiple channels, you reach a broader audience and increase the likelihood of engaging more people who are most likely to make a purchase. Time for an analogy!

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Marketing Channel Blog Customer 118

ROI Revolution

SEPTEMBER 19, 2023

To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. To stay competitive and reach your target audience effectively, you need to expand your horizons. Understand Your Audience The key to successful multi-channel programmatic marketing lies in understanding your audience.

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Kissmetrics

OCTOBER 21, 2020

In the “Audience” section of Google Analytics, go under “Behavior” then “Benchmarking.” To look at bounce rate by age range, look under “Audience” and then “Demographics” on the left-hand sidebar. Segment Bounce Rate by Affinity. The next option in the “Audience” section is under “Interests” and then “Affinity Categories.”.

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RTP blog

MAY 2, 2017

It’s Not Just A Numbers Game Bloglovin’s Lee noted that some brands prefer to look past the number of followers and focus more on aesthetic/brand affinity. “We Many brands are now working with micro-influencers, or influencers with small reach, according to Lee: “Placing much more importance on the aesthetic/brand affinity (i.e.

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Marketing Social Media B2C Article 150

Liveintent

DECEMBER 15, 2020

Let’s face it; capturing audience attention isn’t easy. Email, however, presents a unique opportunity that helps advertisers establish connections with audiences at every stage of the funnel with greater ease and impact. Your display ads’ messaging includes your ad copy, your call to action (CTA), and landing page.

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Kissmetrics

DECEMBER 14, 2020

You can target by demographics and create custom or lookalike audiences to target users similar to your best customers. Each option can be useful, depending on your audience. Broad interests may seem like an efficient way to reach a large audience. This structure will create ads with large audiences that are likely to convert.

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Magazine Consumer Electronics Marketing Customer 354

Kissmetrics

NOVEMBER 25, 2020

When you make an emotional connection with your audience, it’s incredibly easy to steer them to the desired outcome. The most successful marketers know how to lean on the emotional over logic in order to make their content draw in the audience. While some emotions are more likely to engage than others, every audience is different.

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Marketing B2B Article Travel 363

Kissmetrics

AUGUST 23, 2021

Audience : Inside scoop on your website visitors Acquisition : Details on how visitors found your website Behavior : What people are doing on your site Conversions : How behavior leads to conversions and sales. For example, it provides data on your audience’s gender, location, and interests, among other essential audience-centric data.

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Events SEO Marketing Reference 361

Store Growers

MAY 19, 2023

It lets merchants emphasize their products’ key features, allowing them to attract their target audience based on their interests, behaviors, and preferences. Tip 1: Understand Your Audience The first thing to do before creating your first structured snippet is to understand your target audience.

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Merchant Services Information Improvements Customer 91

ESW

DECEMBER 4, 2023

In essence, a product drop is a way for businesses to capture attention, engage their audience and stay competitive in an ever-evolving consumer market. Product drops can increase brand affinity among consumers by up to 72% , boosting satisfaction and giving them access to hard-to-find items to higher-quality products.

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Kissmetrics

AUGUST 11, 2021

If Google decides that your ad isn’t relevant to the audience you’re targeting, Google won’t display your ad high enough and you will end up with low impressions and poor performance. It also allows you to determine if the ad is resonating with the audience you’ve chosen. This is the bread and butter of a Google ads specialist.

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RTP blog

JUNE 14, 2019

Location Intelligence Powers Audience-Based Marketing Using location intelligence, you can harness customer behavior data to not only plan new stores but to maximize the performance of existing stores. Different promotions can run at different stores based on the audience index of each one. Russian grocery and convenience retailer X2.

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eCommerce Customer Loyalty Presentation Information 150

Retail TouchPoints

MAY 18, 2022

This trifecta of local business, good cause and hometown artist translated into a strong sense of community, which resulted in growing affinity for the brand. Onlookers could scan the QR code to trigger a donation to Water.org while simultaneously being entered into a drawing for a custom pair of locally beloved Allen’s Boots.

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Arts Consumer Social Media Retail 221

Kissmetrics

JANUARY 12, 2021

Free : Because it’s monetized through ad breaks, Facebook Watch is totally free for the viewing audience. However, Tumblr didn’t have the massive audience that Facebook enjoys. With video, you have a captive audience who is stuck watching your ad. All they have to do is be logged in to their Facebook account.

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GetElastic

SEPTEMBER 17, 2019

Once you’ve created this segmentation, you can export the audience right back to Facebook and set up a super-customized ad for them, based on the information provided in the previous chat experience. For example, getting a list of users who self-declare as interested in climbing gear.

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Magazine eCommerce Blog Information 134

365 Retail

JUNE 7, 2023

reach more consumers, while enriching advertising campaigns through insights on cross-channel behaviour, data science scores, and content affinities. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

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Customer Experience Customer Customer Data Customer Loyalty 73

Kissmetrics

AUGUST 30, 2017

You might think it’s you, but in the end, it’s actually your audience. So take a step back and look at your audience. Knowing demographics doesn’t mean you understand your audience. These go way above and beyond demographics to give you a fuller picture of your audience. Google compares these groups to TV audiences.

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Information Customer Other Marketing 224

ESW

MARCH 11, 2024

Apparel tops the list of most-purchased items online Americans have an affinity for online shopping in general, but some product categories are more popular than others. Nearly 1 in 5 (19%) of Gen Z plans to increase online spending because they can find more options online than they can in stores.

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eCommerce Payment Services Omnichannel Consumer Electronics 88

CPC Strategy

APRIL 14, 2020

[…] search audience can also help you to achieve your marketing goals by creating awareness (using detailed demographics and affinity audiences), driving consideration (drive considerations using in-market audiences, […].

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Blog Marketing 40

Retail TouchPoints

JANUARY 16, 2022

Retailers and CPG brands can use that strong desire to support like-minded businesses by developing CSR plans that resonate with their target audience, whether that’s a customer segment or a pool of key job candidates.

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Merchant Services Beauty and Health Supplies Consumer 246

Retail TouchPoints

JANUARY 18, 2023

If that’s a lot — sometimes we see as much 70% to 80% — then there’s a lot of risk, because those audiences are getting harder and harder to perform against. Jake Cook: In this post-iOS world, the first thing to look for is how much of the traffic or users were acquired through, say, Instagram or Facebook ads.

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eCommerce B2C Online Retail B2B 226

Kissmetrics

JANUARY 20, 2021

But reaching that massive audience is harder than ever before. And yes, the sophistication of the audience targeting options is every marketer’s dream. Add value and start conversations with your audience. Would you rather have a small but hyper-engaged audience or a large and unresponsive one? There are more than 3.5

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