RTP blog

SEPTEMBER 13, 2019

By Sahil Kakkar, RankWatch It is really tough for online retail stores to boost their search engine visibility, since they have to optimize countless product pages for numerous categories. Before that, let’s take a quick look at the SEO needs of online retail web sites. Why Does Your Retail Web Site Need SEO?

Online Retail 150

Online Retail Improvements SEO Retail 150

ChannelAdvisor

JUNE 7, 2021

Intrabrand competition happens, and some online retailers could hurt your brand in their efforts to meet their sales targets. Winning market share is the goal of any business. This strategy enables brands to identify specific needs of the brand or its products and select online retailers in line with those needs.

Online Retail 98

Online Retail Retail eCommerce B2B 98

Retail TouchPoints

MARCH 6, 2023

Customers increasingly conduct their own research, on their own terms; experiencing a brand (and likely its competitors) on a number of platforms or channels of their choosing — so the phases that make up the traditional concept of the marketing funnel are overly simplistic in today’s world.

Retail 288

Retail Customer Experience Consumer Marketing 288

Wiser

NOVEMBER 21, 2022

It’s no secret that introducing a new product to the market can be extremely difficult. Don’t get caught searching for a market that fits your product; craft a new product that is created specifically for your target customers and fills in the pre-existing gaps in your current market. What Is Market Research?

Marketing 147

Marketing Information Small Business Retail Consumer 147

Retail TouchPoints

JULY 5, 2023

By minimizing the exposure of sensitive data during transactions, digital wallets can mitigate the risk of data breaches and fraudulent activities, instilling confidence in customers and fostering trust in the online retail experience. This reduction in fraud liability can result in significant cost savings for retailers.

Merchant Services 278

Merchant Services Payment Services Payments Retail 278

ESW

JANUARY 8, 2020

Some traditional luxury brands have successfully made the transition online, however. Having seen the success of multi-brand retail shops, luxury company LVMH — owner of brands like Louis Vuitton and Dior — launched its own online retail store in 2017, Luxe Digital’s Samantha Woodworth notes. Danziger says. Not anymore.

Consumer 103

Consumer Social Media Retail Marketing 103

Wiser

MARCH 4, 2024

Brands and retailers face unique challenges as they progress from their initial market entry to becoming leaders in innovation and strategy. Aligning retail strategies with these technological shifts is no longer optional; it’s imperative for those aiming to enhance their market position and achieve scalable success.

Retail 78

Retail Operations Management Technology 78

Algopix

FEBRUARY 26, 2024

Effective product research enables you to optimize your inventory management, pricing strategy, and marketing efforts, helping you establish a strong foothold in the competitive eCommerce industry. Moreover, product research acts as a compass guiding you through the turbulent waters of online retail.

eCommerce 129

eCommerce Beauty and Health Information Consumer 129

Wiser

APRIL 21, 2020

Based on the Wiser analysis, three categories jumped out as having the biggest price changes as a result of COVID-19. This data demonstrates that COVID-19 has changed how online retailers price their products. More people shop online and spend more in certain categories while spending less in others. Why is this the case?

Online Retail 129

Online Retail Beauty and Health Outdoor Electronics 129

Algopix

MARCH 12, 2024

In the ever-evolving landscape of e-commerce, Amazon stands tall as the titan of online retail. Conducting thorough product research enables sellers to identify niche markets with high demand and low competition. Continuous product research is crucial for staying competitive and adapting to changing market conditions.

eCommerce 119

eCommerce PPC Conversion Optimization Information 119

UpSellIt

JUNE 26, 2023

Affiliate marketing has emerged as a powerful avenue for individuals and businesses to monetize their online presence. With its potential for passive income and flexible working arrangements, affiliate marketing has gained significant popularity in recent years. What is Affiliate Marketing?

Technology 78

Technology Payment Services Payments Merchant Services 78

Wiser

APRIL 11, 2024

Retailers employ a variety of pricing strategies to stay competitive, optimize profits, and meet customer expectations. These strategies are influenced by numerous factors, including market dynamics, customer behavior, and technological advancements. They require a deep understanding of market dynamics and customer segments.

Technology 78

Technology Retail Marketing Online Retail 78

ESW

MAY 11, 2020

Clients feel protected and comfortable not having to share their credit card [or] debit card data with online stores,” she said. The good news for online retailers is that if you already have Paypal as a payment method, you don’t need to do anything to accept Venmo. users in 2019, being over 47% of the market.

Mobile Payments 78

Mobile Payments Merchant Services Payment Services Mobile 78

Algopix

JANUARY 17, 2020

Before we discuss WHO needs market price benchmarking, let’s first address WHY it is so pivotal. No retail business, whether online or in-store, is an island. Market price benchmarking provides invaluable insight into several key issues: Where do your prices fall – are they above or below the average market price?

Marketing 78

Marketing Customer Experience Online Retail Other 78

ESW

OCTOBER 20, 2020

Bloomberg tech reporter Kurt Wagner points out that Facebook ads make up only a fraction of their total marketing budget, and we don’t even know how much each brand actually spends. She highlights Birchbox as one of the few DTC brands that did take part, despite the bulk of its marketing budget being allocated to Facebook and Instagram.

eCommerce 78

eCommerce Outdoor Social Media Other 78

Algopix

MAY 29, 2020

The eCommerce industry continues to grow every year, and online retailers feel the pressure that comes with increased competition in all areas and markets across the eCommerce world. Here are 5 essential reasons why using product market research platform is necessary to all Amazon, Walmart, and eBay sellers: 1.

Shipping Costs 78

Shipping Costs Marketing Multi-channel PayPal 78

Kibo

MAY 1, 2021

It uses rapid data aggregation and analysis, cross-channel deployment, and machine learning to predict customer behavior and adjust to changes faster than marketers can. What Is Individualization in Marketing? Individualization vs. Personalization in Marketing. How Individualization in Marketing Works.

Marketing 62

Marketing Customer Experience Definition Customer Loyalty 62

Wiser

DECEMBER 18, 2023

Efficient use of digital space, compelling product descriptions, high-resolution images, and positive customer reviews are all crucial components of an effective online shelf. However, the dynamic nature of eCommerce platforms presents retailers with various challenges. Why is DSOS critical for online retailers?

Online Retail 139

Online Retail Information Improvements Management 139

365 Retail

SEPTEMBER 27, 2021

With many small businesses closed due to the effects of the pandemic, Simply Business – one of the UK’s largest providers of small business insurance reported a 92%increase in market traders in the United Kingdom. An analysis of the trends between 2020 and 2021 reveal a significant increase in market stall traders.

Outdoor 62

Outdoor Small Business Retail Marketing Arts 62

Inflow Insights

AUGUST 11, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on email marketing. But what it’s not too early for is your eCommerce holiday email marketing campaigns. That’s not a typo.

Marketing 144

Marketing eCommerce Social Media X-cart 144

Kissmetrics

SEPTEMBER 21, 2021

BNPL helps online retailers attract customers and increase revenue, which is why business leaders are taking note. For example, a recent IPSOS study found consumers are 54 percent more likely to purchase from online retailers that offer PayPal, and a recent Morning Consult survey found PayPal is the #2 trusted brand in the world.

Merchant Services 279

Merchant Services PayPal Payments Payment Services 279

Retail TouchPoints

MAY 27, 2022

As consumer appliances grow ever more sophisticated, it can be a challenge for retail salespeople to stay up to speed on every high-tech element blinking, beeping and buzzing in the latest washing machine or dryer — but it’s essential. Training Provides a ‘Safe Space’ to Learn and Fail.

Electronics 287

Electronics Consumer Electronics Games Point of Sale 287

Retail TouchPoints

SEPTEMBER 21, 2023

Delahaye’s expertise in data analysis and web marketing, honed through his tenure as a Data Analyst at Dashlane and a Web Marketing Analyst at Drivy, fuels Shipup’s growth and success.

eCommerce 264

eCommerce Customer Loyalty eCommerce Platforms Shipping Costs 264

Profitero

JUNE 14, 2018

For market-leading incumbent brands, emerging channels, like eCommerce, are often viewed skeptically—or with outright disdain. Recall how, in past decades, brand marketers experienced similar cycles of shock, anger and grief with the emergence of the warehouse club and discount channels. A hard truth: eCommerce may not be incremental.

eCommerce 60

eCommerce Channel Consumer Goods Download 60

Wiser

NOVEMBER 20, 2023

The day after Thanksgiving has traditionally marked the start of the holiday shopping season and continues to be a significant event for the retail industry. Previously known as an in-store retail holiday , the hard shift towards online shopping in recent years has made Black Friday an extremely important day for online retailers as well.

Toys 147

Toys Retail Games Events 147

ROI Revolution

JULY 1, 2019

Welcome to the second edition of ROI Revolution’s Monthly Marketing News Recap! Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. One last thing before we get started with June’s marketing news. Marketing News Highlights.

Marketing 96

Marketing Social Media X-cart Games 96

Retail TouchPoints

NOVEMBER 3, 2021

Online retail is a competitive scene. A Gartner survey found that half of consumers would unsubscribe from company communications due to poor marketing personalization. Faced with the need for accuracy, speed and scale, marketing leaders have turned to graph analytics to power up their recommendation engines.

Recommendation 147

Recommendation Customer Retail Social Media 147

Optimizely

JULY 18, 2019

CHICAGO, July 18, 2019 — At the Zendesk Showcase today Zaius introduced Zaius for Service , a new product tailored for online retail service teams to gain full visibility of a customer’s information, behaviors, and needs. During today’s event, Zaius will share the Service-led Retail story on stage at 2pm.

Retail 150

Retail Multichannel Customer Loyalty Recommendation 150

Wiser

SEPTEMBER 5, 2023

When it comes to online retail, pricing strategies can make or break a business’s success. Discounts have been a traditional marketing tactic for as long as commerce itself has existed. On the other hand, free shipping has emerged as a potent marketing strategy in the era of eCommerce.

Shipping Costs 148

Shipping Costs Shipping Payment Services Online Retail 148

Wiser

OCTOBER 11, 2023

The Fundamentals of eCommerce Business Models An eCommerce business model is a strategic business plan, outlining how an online business will generate revenue, identify the targeted customer segment, and deliver value to said customers. Key Features: Personalized marketing, direct interaction with customers, diverse product offerings.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Retail TouchPoints

SEPTEMBER 21, 2021

With the increasing importance of visual content online, retailers must keep their finger on the pulse of trends in order to use content most effectively. Gary Ballabio serves as Cloudinary ’s VP of Technology Partnerships, where he helps manage the company’s integrations and go to market strategies.

eCommerce 259

eCommerce Social Media Technology Online Retail 259

Algopix

MAY 27, 2023

Whether you’re launching your first product or looking to optimize your existing Amazon business, this guide will equip you with the knowledge and strategies necessary to thrive in this ever-evolving online marketplace. However, this expansive marketplace also comes with its fair share of complexities.

Social Media 119

Social Media Fulfillment SEO Mobile 119

UpSellIt

JUNE 19, 2019

That means warm temperatures, high spirits, and endless opportunities for marketing. Since summer is all about having fun, retailers everywhere can join in and help customers create a summer to remember. In short, summer is an ideal marketing season for all online businesses. Why is Seasonal Marketing Important?

Marketing 75

Marketing Gifts Outdoor Recommendation 75

Retail TouchPoints

SEPTEMBER 29, 2020

Speakers included industry experts from RSR Research, Coresight Research and Creative Realities as well as retail executives from companies including Office Depot and Regina Andrew Design. Following are brief recaps of the #RSP20 sessions: Online Retailers Must Look to Automation to Support Global Expansion. The Wayfair.

Webinar 278

Webinar Payment Services Shipping Costs Retail 278

lateshipment

DECEMBER 18, 2020

According to Forrester’s brief , the volume of online commerce has grown by more than 18.5% Annually, business owners, marketers, and eCommerce business managers employ tailored strategies to guarantee frictionless holiday season shopping. To increase the effectiveness of promotion, it is worth using smart marketing.

eCommerce 246

eCommerce Shopping Carts Mobile Web Design 246

Omnisend

DECEMBER 27, 2021

This involves acquiring a content site in the same niche or a shoulder niche that sends qualified leads to their online store. This bolt-on strategy is a smart way to expand your marketing strategy. The truth is that if you’re not leveraging affiliate marketing for your own brand, you’re in the minority.

eCommerce 148

eCommerce Social Media Channel Marketing 148

Algopix

MARCH 2, 2020

In order to understand how your brand is truly faring in the competitive world of online retail, you must gauge your products’ performance in comparison to others. Analyze their marketing strategies, pricing tactics and promotional campaigns to discover how they make their brand so popular. Special marketing campaigns?

Books 78

Books SEO Demo Online Retail 78