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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Enter: mobile marketing. Key Takeaways.

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How the Store of the Future will Track Shopper Behavior Ecommerce-Style

Retail TouchPoints

The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management. This has really become a cyclical process for us ,” said Brown.

eCommerce 285
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Shopify POS Lite vs Shopify POS Pro – What’s the Difference?

Ecommerce Platforms

Access to purchase orders, inventory counts, premium inventory analysis, and low stock reporting capabilities. Daily sales reports and cash tracking insights. The Lite point of sale app comes with your standard Shopify plan for ecommerce, while the Pro plan is only available as an added extra, or included with Shopify Plus.

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How Data and Tech Power Jewelry Brand Pandora’s Mission to ‘Give a Voice to People’s Loves’

Retail TouchPoints

Digital transformation isn’t easy for any brand, but for Pandora , with its 40 years of history and more than 6,400 points of sale across 100 countries, that effort is particularly complex. The ultimate goal is to deliver personalized, omnichannel experiences to customers in all of Pandora’s 100 markets.

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Smash-and-Grab Is Only One Part of a Retailer’s Loss Prevention Story

Retail TouchPoints

As a result, retailers must ensure their 2024 loss prevention plans incorporate an omnichannel approach that considers all avenues for loss. How to Mitigate Unnecessary Loss Today and Tomorrow The secret to a stellar omnichannel loss prevention strategy is AI-driven exception-based reporting (EBR).

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How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey

Retail TouchPoints

When FTD was founded in 1910, it represented the absolute cutting edge in technology (the “T” in the name stood for the “telegraph” connecting a network of 13 florists). But a lot can happen in 111 years; in fact, as we’ve seen during the pandemic, a lot can happen in 111 days. Matt Powell.

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How Purple Transformed the In-Store Experience, From Render to Reality

Retail TouchPoints

She and Robert Price, EVP of Global Sales and GM of Omnichannel Retail for Felbro, gave a joint presentation about how the companies collaborated to bring a new store concept to market — from render to reality. For example, the store experience does not have a traditional point of sale.