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From “Text Analytics” to “Text and Document Mining and Analytics Platforms”

Forrester eCommerce

Text analytics is a peculiar software market segment. Vendors typically have a main offering that heavily relies on text mining and analytics, but they rarely position themselves explicitly as “text analytics platforms.”

Document 412
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Unlocking Retail Growth: The Power of Network Analytics for Strategic Insights

Retail TouchPoints

The retail landscape is transforming, driven by rapid technological advancements and changing consumer behaviors. Against this backdrop, network analytics emerges as a pivotal tool for retailers. The potential of network analytics extends far beyond simple foot traffic analysis.

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Timing is Everything When it Comes to Useful, Governable Analytics Data

Retail TouchPoints

Yet modern data engineers and data practitioners now can decipher data streamed from SaaS APIs and modern cloud data services, interpreting the information in real time to create “semantic” models of understanding of the data in advance of analytical use cases and downstream data flows. There is a better way.

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Enterra Solutions Helps Retailers Handle Data Analytics at Scale

Retail TouchPoints

The Enterra Solutions Autonomous Decision Science (ADS) platform aims to combine AI, glass box explanatory mathematics and non-linear optimization into one integrated platform, to help business teams perform advanced analytics and activate natural language-expressed insights at scale.

Retail 242
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Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. For instance, Amazon has used sophisticated analytics to shape its personalization efforts. Consumers feel valued when greeted by their own name in emails and messages sent by retailers, but this is not enough anymore.

Consumer 210
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A Consumer “Tech-celeration” Is Advancing Behaviors But Straining Emotions

Forrester eCommerce

The crises of 2020 turbocharged consumers’ technology adoption and usage. While the pace of change is impressive, consumers’ swift adaptation to life among screens is not entirely radical.

Consumer 326
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A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed

Ecommerce Platforms

One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses. Consumers aren’t happy.