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Victoria’s Secret Adds Lingerie, Apparel to Amazon Storefront

Retail TouchPoints

In its latest move to appeal to the masses , Victoria’s Secret is expanding its assortment on Amazon Fashion to include lingerie and apparel. Select bra and apparel styles also will be eligible for the Amazon Prime Try Before You Buy program, which allows customers to try out items at home before buying them.

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Marine Layer Deploys Omnichannel Platform Chainwide

Retail TouchPoints

Casual apparel retailer Marine Layer has added features such as mobile checkout, endless aisle and ship-from-store as it seeks to offer a more seamless omnichannel experience across digital and physical channels. retail stores. retail stores. So we made the decision last year to turn a very difficult year into an opportunity.

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Francesca’s Acquires Digital Apparel Brand Richer Poorer

Retail TouchPoints

This will deliver increased operational efficiencies, accelerate our omnichannel capabilities and open new revenue streams.” The brand will continue its current efforts in wholesale and DTC channels this year with a full relaunch planned for 2024.

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A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 1

Fabric

Welcome to The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In Part 2 , we will delve deeper into the world of dropshipping, and explore some of the best tips and strategies for successfully dropshipping fashion and apparel products. Let’s dive in! This is especially true in the $1.53

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Why DTC Brands are Evolving from Disruptors into Omnichannel Players

Retail TouchPoints

Three companies in the space — intimates brand ThirdLove , Shopify aggregator Win Brands Group and apparel brand U.S. Those team members are a critical piece of the equation: “Having the size of the team and the expertise required to run a true omnichannel business is the biggest challenge,” said Widrick. “We

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A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 2

Fabric

Welcome to Part 2 of The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In this second installment, we will dive deeper into the world of dropshipping, and explore some of the best tips and strategies for successfully dropshipping fashion and apparel products.

Apparel 130
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Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

Retail TouchPoints

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

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