Retail TouchPoints

OCTOBER 2, 2023

Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share. How does it do that?

Marketing 322

Marketing Information Consumer Reference 322

Kissmetrics

AUGUST 18, 2020

Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. It sure will.

Events 363

Events Download eCommerce Payments 363

Groove

JANUARY 4, 2021

Continue reading to discover how we helped one client increase conversion rate by 17% and revenue by 22% by utilizing Google Shopping, Search and Display ads as well as streamlining paid media strategies for their new website. Google Shopping, Search & Display Campaigns. The Problem. The Solution.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Retail TouchPoints

JANUARY 12, 2024

This steady growth is being driven by an increasing number of social media users (expected to reach 5 billion worldwide this year) and the emergence of the “creator economy,” with influencers playing a significant role in promoting and selling products to their audiences. trillion by 2026, more than doubling its current value.

Social Media 294

Social Media Beauty and Health Multichannel eCommerce 294

Kissmetrics

APRIL 22, 2021

A study found programmatic ad spend will top $59.45 By 2021, $81 billion of digital display ad spend will be conducted programmatically. Previously, buying ads was a long and arduous process. This graphic from PubMatic shows the difference between the different types of ad buying: So, how does programmatic buying work?

PPC 277

PPC Information Marketing Social Media 277

Retail TouchPoints

NOVEMBER 2, 2022

to allow its merchants to directly integrate their online store with Snapchat in order to easily sync product catalogs and create ad campaigns on the popular social platform. With just a few clicks, merchants will now be able to sync their product catalogs to Snapchat, run ads and get help from a Snapchat specialist. .”

BigCommerce 258

BigCommerce eCommerce Platforms Omnichannel eCommerce 258

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). What’s Causing the High Levels of Fluctuation in Google’s SERP? Optimizing share of voice.

SEO 261

SEO Search Marketing Improvements Recommendation 261

Kissmetrics

JANUARY 19, 2022

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. These are the top results displayed on Google. Google Maps is the most popular navigational app, reaching 54 percent of all smartphone users.

Search Marketing 338

Search Marketing Marketing Customer SEO 338

Retail TouchPoints

MAY 18, 2023

Think Local Local inventory ads allow brands to display information about products — stock levels, store opening times and directions — to shoppers in their local area. The ad format is designed to bring local shoppers into stores by showing them that the shop has items they’re looking for, ready to purchase and pick up nearby.

Improvements 251

Improvements PPC Retail Financial Services 251

Kissmetrics

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

PPC 306

PPC Recommendation Information Improvements 306

Retail TouchPoints

NOVEMBER 5, 2021

Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. With such a large and diverse audience, how can a retailer take advantage of these platforms? Social media advertising and how to leverage it.

Social Media 299

Social Media Marketing Shipping Costs SEO 299

Groove

JUNE 13, 2022

Strobels partnered with Groove Commerce originally for a website redesign and later transitioned into paid media management. Our goal was to find solutions to increase revenue with a modest Google ads paid media budget. After these changes, Strobels' Google Ads Optimization Score jumped from 80% to 85%.

Supplies 195

Supplies PPC Improvements Information 195

Retail TouchPoints

NOVEMBER 28, 2023

In one client example, it was discovered that consumers who saw a Streaming TV ad were over 2.5X more likely to purchase the product from a sponsored display or search ad versus those who saw the sponsored display or search ads alone. Diversify your approach so you don’t wear out your audience with ad fatigue.

Retail 234

Retail Social Media Channel Consumer 234

Kissmetrics

APRIL 6, 2021

If your business has complex advertising needs, there’s a good chance Google Ads Manager can help. Rather than having your PPC spread out across several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. Ready to give it a try?

Management 198

Management PPC Marketing Improvements 198

Kissmetrics

DECEMBER 29, 2021

Fifty-four percent of podcast listeners are more likely to make a purchase after hearing an ad on a podcast. With the number of listeners (and their money) on the table, it’s not surprising that Google has entered the chat. The search engine giant recently unveiled its Google Podcasts Manager platform.

Management 249

Management Download Information Other 249

Retail TouchPoints

AUGUST 30, 2023

Indeed, consumers are increasingly using TikTok as a search engine — a big reason why the platform recently unveiled Search Ads Toggle , which allows brands to serve ads in TikTok search results. She noted that creator-driven ad creative has been especially impactful when “allowlisting tactics” are used. million impressions.

Channel 238

Channel Information Customer Consumer 238

Kissmetrics

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. Types of Facebook Ads. Facebook lets you choose from four main ad types. Carousel Ads. Collection Ads.

Marketing 359

Marketing Social Media eCommerce Events 359

Kissmetrics

JANUARY 5, 2021

Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. That’s why, over the last few years, Google has started to cut their losses and kill products that never quite hit the mark.

Games 363

Games Download Social Media Arts 363

Store Growers

MAY 15, 2023

Well, Google is known for introducing updates to its Ads platform every 18 months or so. In this piece, we’ll review the latest upgrade to Google Ads audience manager. In this piece, we’ll review the latest upgrade to Google Ads audience manager. Let’s start.

Management 91

Management Definition Presentation Outdoor 91

Retail TouchPoints

JUNE 22, 2022

Some of the biggest changes include new capabilities and integrations with Twitter that will enable additional social commerce options; Google , which will help retailers connect with shoppers near their brick-and-mortar locations; and iOS , which will let retailers use iPhones to accept contactless payments.

Merchant Services 274

Merchant Services Shopify Payment Services Retail 274

Kissmetrics

OCTOBER 21, 2021

A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. This can be helpful in understanding your overall goals but too vague to implement. Review Last Quarter’s KPI and Metrics.

Customer Retention 283

Customer Retention Marketing Social Media Recommendation 283

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. For example, Snapchat lost 25% of its shares due to a decline in ad spending. Spotify, the music streaming platform, fears a softening in ads sales. in Q1 of 2021.

Social Media 241

Social Media Retail Customer Retention Consumer 241

Retail TouchPoints

JUNE 15, 2022

The move follows a similar trajectory at Google , which has been continuously adding more features to make itself central to the online shopping experience, including the recent debut of a new checkout flow. Microsoft it is reportedly testing out a new retail marketplace in the U.S. At the moment a “ couple hundred U.S.-based

Merchant Services 303

Merchant Services Payment Services eCommerce Shopify 303

Retail TouchPoints

OCTOBER 10, 2022

When developing strategies, especially for high-volume retail activity such as the holiday season, digital marketers of all sizes have relied heavily on search and social platforms to reach audiences with targeted messaging. Major platforms such as Meta and Google offered last-click attribution as a default solution for campaign measurement.

Multi-channel 280

Multi-channel Marketing Retail Channel 280

Kissmetrics

SEPTEMBER 25, 2017

To set it up you simply implement a small code snippet — similar to setting up Google Analytics — and set up the question sequence. Google Analytics won’t cut it in delivering the insights into customer behavior you need. What is Retention Rate Optimization? It sounds like something you should be doing, right? Behavior Analysis.

Customer 534

Customer Events Improvements Live Chat 534

Groove

MARCH 3, 2021

eCommerce PPC Management: 4 Tips To Work With An Agency. eCommerce PPC Management: 4 Tips To Work With An Agency. The majority of eCommerce PPC management agencies do not have a team of experts dedicated to researching your company's industry. Sometimes, including the price of a specific product in ad copy is a good idea.

PPC 322

PPC Management eCommerce Information 322

Kissmetrics

NOVEMBER 25, 2020

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines. Easy to Set Up and Run.

Events 363

Events Mobile SEO Marketing 363

ROI Revolution

FEBRUARY 28, 2024

One of the recent seismic shifts in the industry is Google’s announcement regarding the deprecation of third-party cookies. Google’s Decisive Move: A Paradigm Shift in Online Tracking Google made waves by rolling out tracking protection for 1% of users in January 2024.

Marketing 78

Marketing Information Blog Books 78

Kissmetrics

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. The best part is that you can target specific, custom audiences.

SEO 360

SEO Social Media Blog Information 360

Store Growers

NOVEMBER 2, 2022

You’re trying to find a balance between reaching a wide audience, while still targeting people that find your offer valuable. Similar audience segments in Google Ads allow you to bridge that gap because they mirror the reach of cold audiences while providing accuracy typical for remarketing audiences.

X-cart 103

X-cart Article Social Media Other 103

Kissmetrics

DECEMBER 1, 2021

From showing you trends to giving you insights into your target audience to helping you create effective campaigns, data is critical. This is why Google Data Studio is a program every marketer should try out. What Is Google Data Studio? Google Data Studio is a free business intelligence (BI) tool from Google.

Marketing 250

Marketing Social Media Presentation Information 250

Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. This doesn’t come as a surprise as they serve relevant product-based ads to users, resulting in a higher response rate.

Merchant Services 91

Merchant Services Shopping Carts Travel Events 91

Kissmetrics

NOVEMBER 16, 2021

You’ll never be able to eliminate some friction points, of course—for instance, not everyone who views an ad needs or can afford a car. Fortunately, when you want to market vehicles on social media, dynamic Automotive Inventory Ads (AIAs) can reduce friction dramatically. What Are Automotive Inventory Ads (AIAs)?

Automotive 262

Automotive Social Media SEO Presentation 262

Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online. The Need to Network. increase in cost savings.

Retail 265

Retail Multi-channel Omnichannel Technology 265

Store Growers

AUGUST 29, 2022

The two most popular ways to configure remarketing audiences are through Google Ads and Google Analytics. In this article, we’ll focus on remarketing audiences in Google Analytics. Click here if you’d like to learn more about Google Ads remarketing audiences ). Let’s get started!

Definition 113

Definition Merchant Services Customer Other 113

Kissmetrics

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started. What are Google Search Network Campaigns? Google Search ads can also show up on a variety of other websites and apps.

Download 312

Download Improvements Other Article 312

Groove

MAY 6, 2020

They used Facebook Ads, Google Ads and Bing Ads to spread the word, but it wasn't going as well as they had hoped. When we spoke with them in July 2019, we agreed to help them with development support to better manage their website. We monitored these ads on a weekly basis to deliver the most optimal performance.

Accessories 259

Accessories eCommerce Customer Blog 259