GetElastic

FEBRUARY 17, 2022

Over the past three years, you've no doubt had one of the experiences: heard about changes in privacy laws, seen a GDPR compliance pop-up (the 'accept all cookies' buttons that marketers hope you click), or maybe even tapped the "ask app not to track" on your iPhone. Third-party cookies are due to be phased out.

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Liveintent

DECEMBER 1, 2021

Third-party cookie deprecation and how the industry can prepare and adapt for their eventual departure from the Chrome browser have been the hottest topics of the last few years. Yield optimization and first-party data strategy. Audience data. Cross-platform (web, app and email) ad exposure data. Email data.

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Omnisend

JUNE 7, 2023

The GDPR applies to any organization, regardless of location, that processes or collects the personal data of individuals within the EU. This means that if your business collects data on EU residents, then you are subject to GDPR regulations, regardless of your business location. But that is completely wrong.

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ROI Revolution

JULY 29, 2022

Third-party cookie deprecation is now slated for the second half of 2024. Now, third-party cookie deprecation won’t happen for another two years. The purpose of cutting the cookie is to give users more data privacy online. The purpose of cutting the cookie is to give users more data privacy online.

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Liveintent

DECEMBER 13, 2022

While these businesses aren’t traditional publishers, they’ve identified a tremendous opportunity in their audience and rich troves of first-party data and are charging full steam ahead. Tech, retail, and streaming giants alike are serious about advertising. The power of email newsletters.

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Omnisend

JULY 27, 2021

Cookies were once a fundamental element of digital advertising, leaving marketers to scramble for an alternative after multiple browsers announced that they would be phasing out third-party cookies. Google itself is still working on that transition, but Apple’s Safari already blocks all third-party cookies by default.

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ROI Revolution

MAY 6, 2021

Apple will require users to provide explicit permission for apps to collect and share data. This major privacy initiative means that the percentage of iPhone users sharing their unique Identifier for Advertisers (IDFA) with apps will drop from 70% to as low as 10%. Stay tuned to this blog for the latest on how Apple’s iOS 14.5

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Liveintent

DECEMBER 7, 2021

Brace yourself — there’s a new buzzword giving programmatic players anxiety about their data strategies: zero-party data. The industry has barely let out its collective sigh of relief over the delay in third-party cookie deprecation before having to sort out a new type of audience data. Second-party data.

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Liveintent

AUGUST 19, 2021

Third-party cookies are on their way out the door, leaving advertisers with a gaping hole in their advertising strategies. What is first-party data? To understand CRM retargeting one must first understand first-party data. Why is first-party data important?

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RTP blog

JUNE 28, 2019

The GDPR also addresses the export of personal data outside of the EU and therefore affects American brands and any company doing business with individuals residing in the EU. Europe isn’t new to the efforts to protect their citizens’ private data. The Directive was considered an important component of EU privacy and human rights law.

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Liveintent

SEPTEMBER 6, 2022

And he got candid about everything from privacy concerns and regrets to data protection and the importance of first-party targeting. These insights are especially vital as publishers and brands prepare for the depreciation of the third-party cookie , which will change identity and addressability as we know it.

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Smile.io

NOVEMBER 14, 2023

You've just clicked into this blog post, arriving through one of several pathways – perhaps an email, a direct link from a LinkedIn social post, a nifty Google search, or if you're a regular on the Smile.io blog, you've arrived directly through your browser.  What is first-party data?

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Liveintent

NOVEMBER 22, 2022

You know the old saying: With great data comes great responsibility. (Ok, Publishers and media brands now have an overwhelming amount of data sources to pull from. And that means they need to be smarter than ever about how to use and activate that data. And over 20% of companies are drawing from 1,000 or more data sources.

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Liveintent

NOVEMBER 23, 2021

Pragmatically speaking, that translates to creating a sustainable business model via the effective use of first-party data and nurturing reader loyalty. Cultivating reader loyalty yields a bountiful harvest of first-party data. Explore new inputs into your data loop. Be privacy-forward.

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Kissmetrics

SEPTEMBER 13, 2021

Most consider UCLA as the birthplace of the internet , as it’s where Professor Leonard Kleinrock sent the first email. The Social Dilemma” is a feature-length documentary exploring the fundamental questions of social media, who owns our online identity, and the consequences of living in a world where data is currency.

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Liveintent

JULY 19, 2021

Retail giants like Walmart, Target, and Walgreens understand the value of first-party audience data, which is why these and so many other retailers have launched their own retail media networks. The post Building a retail digital footprint in 2021 appeared first on LiveIntent Blog. In 2020, Amazon made $15.7

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Liveintent

DECEMBER 21, 2021

Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of identity, and what all of this means for marketers. Balance data and creative. Channel diversification.

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Liveintent

OCTOBER 19, 2021

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. Privacy and Security. First-party data.

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Liveintent

JUNE 6, 2023

An identity graph helps advertisers create a unified view of their customers and prospects by linking numerous identifiers to known and unknown profiles while maintaining privacy compliance. These identifiers can be first and third-party cookies, device identifiers, home IP addresses, emails, and customer IDs.

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ROI Revolution

DECEMBER 7, 2021

With all of the ongoing changes around user privacy in the digital world , you may be wondering what online brands and retailers like you can do to improve the efficacy of your advertising efforts on Google. We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis.

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lateshipment

APRIL 28, 2024

Well, if customers want something and your competitors are adhering to it then, there must surely be something beneficial for both parties. appeared first on Lateshipment.com Blog. And that’s reason #3 I mproved CX = Increased loyalty and revenue. Think about it. It’s not rocket science!

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Liveintent

JANUARY 24, 2020

I am sure that everyone has seen the news that Google Chrome will drop third-party cookies by the year 2022. First-party cookies from YouTube and Google Search will be unaffected by this change. However, there is another group with unprecedented access to first-party data that stands to benefit from this sea-change: You. .

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Liveintent

NOVEMBER 24, 2020

I was eager to focus on personalization and how they envision the path forward as third-party cookies fade away. They are marketers whose company safeguards customers from cyberattacks, so protecting privacy is more a mandate than a mere box to check. The first is audience. And then the last element is the data.

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GetElastic

APRIL 5, 2018

Online activities generate data that can be collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data. Starting May 25th, all businesses that engage with European citizens must adhere to new data privacy practices in Europe.

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Omnisend

SEPTEMBER 8, 2021

From privacy and political changes to the pandemic, our world looks quite different from what it looked like in 2018. Three years ago, he co-founded Omni Talk (formerly Red Archer Retail), a retail blog and resource hub for brands and retailers looking to stay on the pulse of changes within the industry. His favorite topic?

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Liveintent

SEPTEMBER 14, 2021

The onus of replacing third-party cookies. Adapting to a world without third-party cookies presents operational challenges for most organizations — many of which lack the internal resources, education, and preparedness to implement identity solutions. Greater use of our [own/main client’s] first-party data.

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Liveintent

JULY 9, 2021

With third-party cookies are on their way out, publishers and advertisers are left to reinvent their strategies for targeting, addressability, and personalization. The pivot to first-party data. The key to identity lies in first-party data. How are you collecting the source data?

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Retail TouchPoints

SEPTEMBER 14, 2022

As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram,” explained the company in a blog post. Brands Want to Own the Experience (and the Data). Editor’s Note: Meta declined to comment further for this story.]. Isn’t China. In the U.S.,

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Inflow Insights

OCTOBER 4, 2021

first hit digital marketers’ inboxes, there was an uproar. How would paid social advertisers continue to run effective campaigns and ads without crucial audience data? In this blog, we’ll share: What Apple’s iOS 14.5 With audiences increasingly opting out of tracking, advertisers have lost a lot of data.

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Liveintent

NOVEMBER 25, 2020

The first and most important is Google Chrome’s depreciation of third-party cookies. Now is the time to decide how your business will move forward in a world without third-party cookies, and if you don’t know where to start, here are five steps you can take to get ready.

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ROI Revolution

JUNE 24, 2021

Today, Google announced that the deprecation of third-party cookies will be delayed until late 2023. Previously, Google planned to phase out third-party cookies running on Chrome in early 2022. Third-party cookies provide data about a shopper’s interests, past purchases, frequently visited websites, and more.

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Liveintent

MAY 3, 2022

Publishers know they need to collect first-party data from their audiences — no more relying on third-party cookies or losing valuable insights to walled gardens. The publisher unveiled forty-five new, first-party audience segments for ad targeting across categories like age, income, business, and interests. .

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Liveintent

APRIL 20, 2021

For instance, if you’d told a younger version of myself I’d be writing a blog post for my company’s website using a lame meme that was already old when I found out about it a year ago as the blueprint, I’d be incredulous. In a third-party cookie bereft era, those practices may be dead in the water.

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ROI Revolution

APRIL 8, 2021

With iOS 14, Apple will require users to provide explicit permission for apps to collect and share data. This major privacy initiative means that the percentage of iPhone users sharing their unique Identifier for Advertisers (IDFA) with apps will drop from 70% to as low as 10%. update will bring along with new privacy measures.

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Liveintent

JUNE 1, 2021

Charlie joins us with 25 years of experience in technical product management and identity solutions and will lead the growth and evolution of LiveIntent’s first-party Identity Graph and Addressability Solutions, reporting to Mano Pillai , Chief Product Officer. The post Charlie Buckley Hire appeared first on LiveIntent Blog.

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Liveintent

JANUARY 28, 2022

Data can take many different forms, but the one that’s getting the most buzz these days is zero-party data. The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Another source of zero-party data is one we all know well.

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Omnisend

NOVEMBER 12, 2021

We follow the public companies’ earnings calls a lot and we follow the industry data a lot. . Over the past few years, digital channels have seen a few changes in the name of privacy. Large companies, such as Google, Apple, and Facebook, have consistently been updating their privacy policies.

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