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Walmart Tests New In-Store Retail Media Opportunities, Including Product Demos and Audio

Retail TouchPoints

Walmart is pushing further into in-store retail media as it looks to leverage its biggest advantage over retail media juggernaut Amazon — its brick-and-mortar footprint. The next frontier of retail media is in-store experiences, and it’s one we’re excited to chart.” While Amazon still dominates U.S.

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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

With this declaration, the CDC issued a clarion call for “individuals, governments, workplaces, health systems and community organizations” to confront this growing crisis by developing ways to increase personal connection. The question remains — how do we increase that positive impact? Otherwise, we’ll only turn people away.

Live Chat 240
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Sephora, Poshmark, REI Double Down on Sustainability Efforts for Earth Month

Retail TouchPoints

Retailers are pulling out the stops for Earth Month this year: companies like Sephora and REI Co-op are showcasing the success of their recycling efforts, while others including Poshmark and Joor promote the inherent sustainability of their platforms in partnership with eco-friendly brands such as Rothy’s and Marine Serre.

Outdoor 219
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Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Retail TouchPoints

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. Here’s how it will work: Example of a TikTok feed ad via Walmart Connect.

Retail 258
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Unique Holiday Marketing Ideas for Ecommerce brands with Examples

lateshipment

This year, the global retail spending will rise by 4.5% Brands that use the power of emotion in their ads seem to establish a unique connection with their audience. There’a really is no better feeling than giving – and we hope this feel-good campaign puts a smile on our customers’ faces this festive season.”

eCommerce 244
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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

What works for you, likely doesn’t work for the next person. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers.

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Google Aims to ‘Supercharge’ Shopping with Generative AI-Enhanced Search

Retail TouchPoints

Senate next week about potential regulation surrounding generative AI, Google leaned into the tech at its annual I/O conference for developers , announcing plans to use generative AI to enhance a number of its core experiences, including search. SGE will then offer up “suggested next questions” to help shoppers continue their exploration.

Banking 275