ROI Revolution

JUNE 5, 2019

With that, we bring you the June edition of “The Social Media Water Cooler.” As always, we’re covering new features and trends from the social media platforms most relevant to the digital marketing industry in 2019. The post Social Media Water Cooler: June 2019 appeared first on ROI Revolution.

Social Media 60

Social Media Books Reference Improvements 60

Retail TouchPoints

AUGUST 8, 2023

“Despite there being an approximately 70% drop off in daily active users, we’ve still seen a massive amount of engagement,” said Kayla Kleinman, Social Media Associate for Bookshop.org , an ecommerce site that connects readers to independent booksellers, in an interview with Retail TouchPoints.

Social Media 224

Social Media Customer Beauty and Health Consumer 224

Retail TouchPoints

MARCH 26, 2024

The retailer cited threats to the safety and well-being of its employees after “customers knocked down Pride displays in some stores, angrily approached workers and posted threatening videos on social media from inside the stores,” as reported by the AP. But when I tried to defend Target, I got a lot of backlash myself on social media.

Social Media 274

Social Media Books Magazine Retail 274

Ecommerce Platforms

SEPTEMBER 9, 2019

Whether you love books or you just love selling online, there’s no doubt that selling books online can be a profitable sideline or full-on business. The book industry remains quietly successful in the face of enormous competition. How to Sell Books Online: The Facts. How to Sell Books Online: Creating an Online Bookstore.

Books 164

Books Shipping Costs Payment Services Payments 164

Retail TouchPoints

MARCH 20, 2024

Embrace the ‘Ceremony’ of the In-Store Experience During COVID-19 shutdowns, consumers quickly got used to browsing and buying online. Now that consumers have come back into the stores, everybody really wants an experience,” Plenert said. That all requires new fixtures, furniture and other elements to make it work.”

Social Media 273

Social Media Specialty Retailers Department Stores Presentation 273

Retail TouchPoints

MARCH 7, 2024

The store has no windows and big heavy doors — it’s very dark and theatrical, reminiscent of Ollivander’s wand shop [from the Harry Potter books]. Your “story” doesn’t have to be literal, but it needs to be reflected in the way you decorate and name things, the way you market and use social media — it all comes together.

Customer 274

Customer Retail Social Media Outdoor 274

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

AUGUST 1, 2022

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the point here). TikTok has teamed up with Barnes & Noble to launch a summer reading campaign — #BookTokChallenge — to encourage people to discover new books and authors and then share their reactions on TikTok.

Books 266

Books Social Media eCommerce Recommendation 266

ROI Revolution

SEPTEMBER 29, 2023

Being a leader of a consumer brand is both thrilling and challenging. Consumers have an uncanny ability to tune out noise and distractions. Ecommerce leaders are grappling with the constant emergence of new players, the shifting tides of consumer behavior, and the battle for market share.

White Paper 78

White Paper Consumer Marketing Books 78

Kibo

APRIL 8, 2020

With so many people at home, book sales are having a moment. It’s hard for book publishers to participate. For book publishers with their own inventory to move, without a physical space to market products, it’s time for an upgrade (or five). When eBooks first came on the scene, everyone waited for print books to become obsolete.

Books 108

Books B2C B2B Social Media 108

Retail TouchPoints

JUNE 20, 2023

” on Amazon, the top three results are a Dr. Seuss book called “What Pet Should I get?,” For example, currently Amazon does not understand the query, “What books are in the Harry Potter series?,” Presently, ecommerce search is primarily keyword-based. For example, if I search “Which TV should I get?”

Books 305

Books Recommendation Toys eCommerce 305

Retail TouchPoints

JUNE 1, 2023

As a former digital strategy executive at Starbucks and Amazon, and now a founder of Thred, an AI-driven NFT ratings-and-reviews site, I’ve been keenly following how brands use NFTs to engage with consumers. So what does it take to launch an NFT campaign that really connects with consumers? Build a community.

Social Media 263

Social Media Retail Consumer Books 263

Kissmetrics

MARCH 24, 2021

If I want to check out your tour dates, book you for a show, read your backstory, or buy your merch, your website is going to be my first port of call. Sure, you’ll want to build a following on social media too, but third parties own those platforms. Social links: Make it easy for people to find your social media profiles.

Marketing 309

Marketing Social Media Books Article 309

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Social media marketing: from casual browsing to visual identification tracking. Personalization in the data mining age.

Consumer 94

Consumer Retail Social Media Payment Services 94

Retail TouchPoints

MARCH 8, 2022

Whether they’re shopping for clothes, toys, books, furniture or electronics, consumers shopping for baby items can easily be overwhelmed by the volume of information available — especially online. Through quarterly surveys, consumer panels and individual UX research, Babylist has been able to master its content strategy.

Social Media 298

Social Media Leisure Consumer Toys 298

Kissmetrics

JUNE 21, 2021

When you secure buyers through word-of-mouth referrals, they are likely to spend more , it helps consumers make the buying decision , and above all, shoppers trust their friends when it comes to recommendations. Even worse, they go on social media and detail their poor experience for an even wider audience to see.

Social Media 285

Social Media Reference Recommendation Books 285

Kissmetrics

DECEMBER 26, 2020

But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out. Let’s say that you’ve taken a page out of my book and created content so valuable that your competitors would have made people pay for it. I’m a huge believer in the power of leverage.

Events 363

Events Social Media Information Recommendation 363

Kissmetrics

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Google Plus was Google’s fourth attempt at building a social media network. 5 Social Media Platforms That Replace Google Plus for Local Businesses.

Social Media 254

Social Media eCommerce SEO Information 254

Retail TouchPoints

DECEMBER 14, 2023

Flash-forward 18 years and the original book has become the fourth -bestselling children’s book of the last 25 years, while the brand has expanded with new characters and lore, a plethora of multi-media content and — the ultimate sign of holiday success — a float in the Macy’s Thanksgiving Day parade. What does my Elf eat?

Books 241

Books Social Media Definition Merchant Services 241

Kissmetrics

MARCH 22, 2021

Cision has tools for monitoring all of the following: social media broadcast and video print media online media daily news briefings. For blogger outreach, Respona personalizes your pitch by adding details gathered from the social media channels belonging to your targets. Coverage Book.

Social Media 300

Social Media Books Article Information 300

BigCommerce

SEPTEMBER 12, 2017

Conducting high-level research into who buys what, when and why, with regards to Americans shopping online, can be costly and time-consuming — which is why we’ve done it for you. 25% sell through Facebook (40% on social media as a whole). Almost a quarter of online shoppers (23%) are influenced by social media recommendations.

eCommerce 420

eCommerce Beauty and Health Social Media Customer 420

Kissmetrics

FEBRUARY 10, 2021

Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate. They may find it through your PPC ads, in search results, or even through social media. Social Media. Successful PPC ads lead to funnel conversion increases.

PPC 315

PPC Social Media Books Improvements 315

Kissmetrics

APRIL 1, 2021

The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 The company boasts millions of users, and social media professionals, brands, and influencers can use the tool to manage content across Instagram, Pinterest, and even TikTok. Instagram is extremely popular. billion users.

Small Business Retail 285

Small Business Retail Social Media SEO Books 285

Retail TouchPoints

FEBRUARY 28, 2023

There’s no question that rising prices have altered consumer behaviors. Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often.

Retail 272

Retail Books Consumer Social Media 272

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services eCommerce Payment Services 195

Retail TouchPoints

JANUARY 27, 2021

According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. Challenge 2: Consumer Confidence — Slow to Recover. The influence of consumer confidence on retail sales cannot be overstated. Challenge 3: Coping with Online Demand.

Retail 279

Retail Social Media Channel Multichannel 279

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services Marketing Payment Services 195

Retail TouchPoints

MARCH 31, 2022

What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades. The right consumer insights gleaned from the right individuals is critical in advising brands on exactly where they can most effectively intersect with their audiences during the purchase journey.

Marketing 277

Marketing Online Retail Information Consumer 277

365 Retail

JUNE 29, 2023

Lucy Gorman, CEO for THG Beauty, said: “Consumers are becoming increasingly aware about the products they are using as part of their skincare regimen, so we want to ensure that they have access to all the information they need to make an informed product purchase which will work for them.”

Live Chat 123

Live Chat Customer Social Media Books 123

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Social Media 157

Social Media Beauty and Health Consumer Management 157

Kissmetrics

MARCH 22, 2021

Dispo is an iOS app founded by David Dobrik , a social media personality. Dispo’s great for brands and marketers who want to build an authentic brand presence across social media. Some stats might change your mind: According to Stackla , 86 percent of consumers value authenticity when choosing brands.

Social Media 276

Social Media Marketing Other Books 276

Retail TouchPoints

JUNE 22, 2023

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. As a company, we place a huge premium on creativity.

Customer 269

Customer Clothing Consumer Fashion 269

Retail TouchPoints

JULY 14, 2023

Walmart has debuted a digital-first shopping experience that provides customers with a view into three celebrities’ online carts: football star Patrick Mahomes , pop singer Becky G and the ultimate consumer (and consumer product), Barbie.

Shopping Carts 206

Shopping Carts Toys Accessories Books 206

Retail TouchPoints

AUGUST 17, 2021

Going to the source directly via social media, surveys and conversations with staff is one way to gather this information. Ecommerce and social media data can help retailers identify pockets of demand with the best in-person opportunity — whether for a store, pop-up or event.

Retail 279

Retail Social Media Events Technology 279

Kissmetrics

MAY 12, 2021

Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. To get the best results from your campaigns, some say it’s better to combine paid and free social media leads. Social media sites all provide PPC ads in varying forms.

Social Media 342

Social Media Events PPC Article 342

Kissmetrics

APRIL 23, 2021

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. What if your employees are not social media savvy? There are a lot of misconceptions about online reputation management.

Definition 362

Definition Management Social Media SEO 362