FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 194

Games Marketing Events Merchant Services 194

Store Growers

JULY 9, 2019

Being at the crossroads of big audience actual consumers and industry contacts, she had a good feeling of the opportunities in that market. But that’s because their market share was a lot stronger and they have a 10x AOV. The view counts on the videos on their YouTube channel are pretty low, with a few exceptions.

Shipping Costs 147

Shipping Costs Travel Other Shipping 147

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50

Marketing 419

Marketing Social Media Blog Clothing 419

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Marketing 361

Marketing Social Media SEO Workshop 361

Kissmetrics

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275

Marketing SEO eCommerce Social Media 275

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Kissmetrics

APRIL 1, 2021

That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. To truly understand what niche marketing is, we must first understand what a niche market is.

Marketing 209

Marketing Social Media White Paper Webinar 209

Kissmetrics

OCTOBER 13, 2021

Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel. Share case studies and testimonials: Social proof is a driving factor for online purchases. Develop a Strong Email Marketing Strategy.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Kissmetrics

SEPTEMBER 17, 2021

Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great. Automated Direct Messaging (ADM) can be used for various purposes such as customer service, account management, and marketing campaigns.

Social Media 359

Social Media Marketing Customer Loyalty Other 359

Kissmetrics

JUNE 27, 2017

Email marketing. Social…media, proof, marketing. In fact, it continues to run circles around all other marketing tactics. Email marketing alone drives as much revenue as all other digital channels combined according to a survey of US marketing execs. It absolutely must be part of your marketing plan.

Social Media 269

Social Media eCommerce Article Marketing 269

Fabric

DECEMBER 15, 2023

He discussed the evolution from the “Amazonification” of expectations, where everybody expected everything in 30 minutes, to now consumers having different sets of expectations for different channels, and how it’s up to retailers to figure out how to meet those needs.

eCommerce 130

eCommerce Omnichannel Fulfillment eCommerce Platforms 130

Groove

JANUARY 13, 2021

Looking for an eCommerce conversion rate optimization agency that's available to help build and design your website pre-launch and market and grow your website post-launch? Continue reading this blog to discover how we partner with clients and provide our top website and marketing services to generate serious results. Email marketing.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Inflow Insights

FEBRUARY 5, 2020

We have directly tied these best practices to increased traffic, transactions, and/or revenue in documented case studies for our clients. For this reason, we believe that finding different ways to improve your website’s SEO quality is a marketing benchmark to continually improve on. Reading them is optional (but recommended).

SEO 176

SEO eCommerce Social Media Mobile 176

Shopping Signals

AUGUST 30, 2016

IE – What strategies did you employ, what marketing tactics, etc?] I didn’t do any marketing or know much about marketing. Share on all your social media channels at least once a day. It’s inspiring to see an ecommerce case study like this. I’d love to hear your thoughts on this case study.

eCommerce 81

eCommerce Shipping Costs Social Media Shipping 81

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Shopping Signals

APRIL 23, 2024

The Value of SEO for Ecommerce According to recent studies, a significant portion of ecommerce traffic comes from search engines, with some estimates suggesting that organic search drives as much as 51% of website traffic for ecommerce brands. Expert Opinions and Recommendations Don’t just take our word for it.

SEO 52

SEO eCommerce Improvements Recommendation 52

Smile.io

AUGUST 10, 2023

If there’s any form of digital marketing that widely debated by experts, it’s email marketing. Some marketers think it’s outdated and some swear by it. But the fact of the matter is that email marketing isn’t going anywhere anytime soon. The best part? There are an estimated 4.3

Marketing 75

Marketing eCommerce Blog Channel 75

UpSellIt

AUGUST 23, 2023

Omnichannel Ecommerce Personalization The goal of omnichannel ecommerce personalization is to establish a unified and consistent experience across multiple channels, allowing businesses to interact with shoppers at various points in the customer journey. AI-recommendations 6. User Segmentation 5.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Retail TouchPoints

OCTOBER 1, 2021

As supply chains become increasingly complex due to the proliferation of commerce channels and higher consumer expectations, businesses are turning to outsourced functions that can deliver on speed, quality and cost. Inability to scale: What happens if you just executed a successful marketing campaign and demand for your product skyrockets?

Supplies 275

Supplies Shipping Costs Fulfillment Shipping 275

Kissmetrics

APRIL 21, 2021

Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product. Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. Think About the Audience.

Social Media 307

Social Media Clothing Recommendation Fashion 307

Email Audience

OCTOBER 31, 2019

To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. If you want to succeed in promoting your brand, products and service, you need to use all the channels readily available, so why is personal email often left out?

Channel 63

Channel Social Media Marketing White Paper 63

Retail TouchPoints

JUNE 13, 2023

When Houle started with Aldo Group as Senior Director of Digital Technology, “We were primarily focused on digitalizing our retail experience across all channels,” he said in an interview with Retail TouchPoints. Agility in a dynamic market: Another key challenge is ensuring agility in our technology strategy.

Supplies 237

Supplies Customer Experience Technology Omnichannel 237

Kissmetrics

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. Hence, you should look for case studies, testimonials and reviews that show the agency is capable. For instance, you might have a documented content strategy across multiple channels, including your blog, email newsletter and so on.

Social Media 363

Social Media B2B Document Information 363

Groove

MARCH 18, 2022

In addition to informing customers when a product is out of stock, we recommend optimizing your website functionality further by using back in stock automation. To read how the Groove Commerce team implemented the solution, check out how we built their BigCommerce website in this case study.

Merchant Services 195

Merchant Services eCommerce B2B Shipping Costs 195

OrderDynamics

MARCH 14, 2018

Ascend 2018: Happiness = Omni-channel Services. Now apply these positive thoughts to you omni-channel services in retail…. Episerver Campaign (for Retail Marketers) . Naturally, as a marketer I could not pass up this session. Janome Case Study. Good Retail = Happy Customer Experience . See point one.

Channel 50

Channel Technology eCommerce POS 50

UpSellIt

OCTOBER 21, 2021

Offering incentives can be a great addition to your marketing strategy. Stay Top-of-Mind with Email Marketing. From lead generation to new customer acquisition, personalized email marketing can be a great asset to your digital marketing mix. Email Marketing increases online profitability by recovering lost sales.

Customer 120

Customer Recommendation Social Media Presentation 120

Kissmetrics

SEPTEMBER 18, 2020

Neil Patel Digital — Best For Content Marketing & Digital Strategy. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month and I’ve done the same things for my fortune 500 clients. Projects start at $50,000.

Document 292

Document Marketing Channel Customer Experience 292

Inflow Insights

JANUARY 26, 2022

After all, more purchase channels often mean more revenue, too. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Knowing this data is huge for the continuous improvement of your marketing efforts.

PPC 115

PPC eCommerce Multi-channel SEO 115

Kissmetrics

DECEMBER 11, 2017

Juggling multiple marketing campaigns is stressful. Here’s the problem with digital marketing. You all know those case studies that promise a mythical pot of gold at the end of a rainbow. Adjusting Your Budget Based on Market Movement. KPIs are due EOD. Profit and loss statements need to be generated. Here’s how.

Management 213

Management Marketing PPC Banking 213

GetElastic

APRIL 24, 2019

It’s a great three days for manufacturers and distributors who want to discuss the ins and outs of ecommerce and digital marketing. Another panel you should check out on Day 1 focuses on multichannel strategy and how to avoid and manage channel conflict: Optimizing Your Multi-channel Strategy for eCommerce Success.

B2B 135

B2B Multi-channel Multichannel Customer Experience 135

Groove

APRIL 1, 2022

No matter whether you’re just getting started with your eCommerce store or are a mid-market or Enterprise business with years of eCommerce experience, the tactics discussed in this guide will help you when it comes to selling consumer packaged goods online. Let’s get your store thriving! Don’t ever forget this!

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Kissmetrics

AUGUST 7, 2017

Next, select your channels of engagement. After selecting your channel, you can establish key metrics that satisfy your goal. User onboarding platform Appcues recommends a five variable framework for planning product launch content. Then, it wouldn’t be helpful if your team started engaging only new customers. Image Source.

Payment Services 452

Payment Services Reference Channel Customer 452

ChannelAdvisor

DECEMBER 16, 2020

The following case study features a global home brand that relied on ChannelAdvisor Marketplaces to help centralize its marketplace integrations, allowing the company to save valuable resources and instead, focus on reaching new audiences.

eCommerce 105

eCommerce Accessories Shipping Management 105

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Ad Spend Alternatives If Physical Retail Is a Key Channel.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ESW

AUGUST 7, 2019

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource your marketing efforts or commit to building up an in-house department. When entering new markets or moving to DTC, specialist technology needs are likely to rise.

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. In this article, I cover: What to look for in a PPC agency How to work with them for maximum results Steps to finding the right agency My top five recommendations. They focus on the right PPC channels. What channels are you considering?

PPC 279

PPC Multi-channel Social Media B2C 279