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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 194
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Rewards Case Study: Tim Hortons Rewards

Smile.io

With competitors like Starbucks baking these gamification concepts into their program with Double Stars events and annual games, it was time for Tims to start playing the game. Customers are taking to social media to voice their complaints about the new redemption values. would cost them 800 points, or $80.

Games 62
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How to Increase B2B Sales 150% During a Slow Q4

Kissmetrics

Still not sold on the buying power of social media? Fifty-four percent of social media users research products on different platforms. Seventy-one percent of users will make a purchase based on social media referrals. What is social selling? The results are equally impressive on social media.

B2B 290
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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. Consumers tend to place the most trust in recommendations from people they know. In this case, their engagement rate would be: (500+100+50)/1000 = 0.65.

Marketing 419
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How To Create A Marketing Calendar That Will Streamline Your Campaigns

Kissmetrics

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. For example, if you’re offering video games to students, you’ll want to launch aggressive marketing campaigns during school breaks. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages.

Marketing 363
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Emerging Affiliate Marketing Trends in the New Year

UpSellIt

Recommendations. Recommendations. Recommendations. This doesn’t mean your brand needs to be active on every channel, however, you should be present on relevant social platforms so your brand is accessible past your website. Recommendations. Recommendations. Consider a technology partner like UpSellit.

Marketing 134
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59 Productivity Hacks for Online Small Business Owners

BigCommerce

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Check social media network notifications and post a new update to your social media networks twice a day. Schedule social media.