ROI Revolution

JUNE 15, 2021

But right now, programmatic buyers rate their organizations’ readiness for cookie deprecation at only 3.5 By the end of 2022, programmatic ad spend will approach $100B. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. on a scale of 1-5.

Multi-channel 78

Multi-channel Consumer Channel Marketing 78

ROI Revolution

MAY 27, 2021

If your brand falls into this category, how can you ensure you’re staying ahead of a rapidly evolving marketplace with successful conversion-driving strategies? By the end of 2022, programmatic ad spend will approach $100 billion. Claim your copy to unravel the mysteries behind programmatic advertising. to hit $14.93

Electronics 78

Electronics Consumer Electronics eCommerce Consumer 78

ROI Revolution

JULY 7, 2021

By the end of 2022, programmatic ad spend will approach $100B. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. update took place in April 2021 and shook things up for any brand advertising through an iPhone app. Apple’s iOS 14.5 With iOS 14.5,

Consumer 78

Consumer eCommerce Information Article 78

ROI Revolution

JANUARY 12, 2021

This blog post will give you the latest tips and tricks to set up a great Amazon advertising strategy in 2021 – whether you’re just starting out or you’re looking to refresh your approach. We dive deeper into these strategies in our new white paper, The Essential Guide to Amazon Advertising for Brands. Consider the Amazon Flywheel.

White Paper 103

White Paper Subscription Reference Games 103

ROI Revolution

JULY 8, 2021

Read on to uncover insights and strategies for social media, programmatic, organic and paid advertising, website optimization, and more for profitable back-to-school success. By the end of 2022, programmatic ad spend will approach $100B. Claim your copy so you can profit off of this channel’s meteoric rise.

eCommerce 78

eCommerce Shipping Costs Social Media Merchant Services 78

Liveintent

MAY 3, 2022

Almost 70% of publishers plan to offer contextual targeting to advertisers, helping them reach captive audiences in trusted and relevant environments. This gives advertisers the opportunity to launch campaigns alongside the content that makes the most sense for them. Leverage audience insights through programmatic direct deals.

Travel 62

Travel Operations Blog Fashion 62

Liveintent

JANUARY 22, 2021

To help marketers make the most of their new year’s campaigns, we’ve used the data to break five myths about how health and wellness marketers run programmatic advertising in email. Sure, if you’re a health and wellness marketer, it makes sense to run programmatic advertising in health and wellness emails.

Presentation 62

Presentation Marketing Blog Consumer 62

Retail TouchPoints

MARCH 16, 2023

When generating copy at that scale, however, he cautioned that things can “get a bit repetitive,” especially if you’re working on descriptions in a category with very little difference between the items — like sunglasses or, for that matter, socks. The results have been impressive — the Constellation-generated ads brought in 83.2%

SEO 321

SEO Retail Merchant Services Social Media 321

Liveintent

AUGUST 27, 2020

As the advertising industry hurtles closer to the cookie-challenged future, the need for publishers to diversify their revenue streams has only grown. Packages, simple in practice yet powerful in impact, allow you to combine your newsletter inventory or audiences into bundles for advertising partners. Play to your strengths.

Travel 62

Travel Subscription Channel Events 62

ROI Revolution

AUGUST 11, 2021

Advertisers and consumers alike are curiously awaiting Prime Day 2021 after last year brought unprecedented changes to Amazon’s annual shopping event. By the end of 2022, programmatic ad spend will approach $100B. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021.

Small Business Retail 78

Small Business Retail Food and Beverages Events Beauty and Health 78

ROI Revolution

AUGUST 24, 2021

In late April 2020, Google announced the expansion of the Surfaces across Google program in an effort to grow free organic traffic to advertisers’ sites. By the end of 2022, programmatic ad spend will approach $100B. We also grouped all of the domains from this sample into general industry categories. Published August 24, 2021.

Electronics 109

Electronics Article Accessories Apparel 109

Algopix

MARCH 11, 2023

Unlocking the Power of Amazon OTT Advertising for Your Business In recent years, Amazon has become a dominant force in the world of e-commerce. With millions of users and billions of products sold, it’s no surprise that many businesses are now turning to Amazon to advertise their products and services.

Multi-channel 92

Multi-channel Shipping Costs eCommerce Channel 92

Liveintent

NOVEMBER 15, 2021

Keep reading to learn how to leverage Lookalike Audiences in the programmatic email channel to achieve your business goals. Lookalike Audiences have many benefits for marketers running advertising campaigns in email newsletters. What are Lookalike Audiences and how does it work?

Customer 71

Customer Channel Management Consumer 71

Liveintent

JANUARY 25, 2022

With third-party cookies on the way out, brands are looking for new ways to future-proof their advertising strategies. Advertising on sports-themed newsletters would allow you to advertise your products amongst audiences already keyed into sports. For example, say your brand sells sporting goods and apparel.

Beauty and Health 71

Beauty and Health Sporting Goods Hobbies Travel 71

Algopix

JUNE 17, 2020

Amazon’s Product Advertising and MWS API . The Amazon Advertising API automates scales for affiliates, and optimizes advertising results. This API yields campaign and performance data for sponsored products, brands, and display, with programmatic access for campaign management. eBay’s Buy and Sell APIs.

Shipping Costs 78

Shipping Costs eCommerce Order Fulfillment Payments 78

ChannelAdvisor

SEPTEMBER 26, 2022

In 2018, Amazon combined AMS with its campaign manager tool, rebranding it as the Amazon Advertising Console we know today. . Want to capitalize on your Amazon Advertising strategies? In fact, according to Amazon, advertisers who used the Sponsored Brands video ad format saw a 108.1% extra large tent). tent vs. pop-up tent). .

PPC 59

PPC Recommendation Management Marketing 59

ROI Revolution

AUGUST 17, 2020

In our brand new Amazon Brand Analytics & Your Advertising White Paper , we dive deeper into all of these reports with top-notch strategies, success stories, examples, and more! Download your copy to uncover how to use these five reports to enhance your Amazon advertising insights and supercharge your brand’s revenue growth!

White Paper 78

White Paper Download SEO Information 78

ChannelAdvisor

SEPTEMBER 27, 2022

In 2018, Amazon combined AMS with its campaign manager tool, rebranding it as the Amazon Advertising Console we know today. . Want to capitalize on your Amazon Advertising strategies? In fact, according to Amazon, advertisers who used the Sponsored Brands video ad format saw a 108.1% extra large tent). tent vs. pop-up tent). .

PPC 52

PPC Recommendation Management Marketing 52

ROI Revolution

APRIL 24, 2023

Metaverse Marketing: The Latest Updates & News What Would a TikTok Ban Mean for Advertisers? billion Let’s break that down by category and individual households. Statista, Extent of children’s influence on back-to-school expenditure by parents in the United States in 2021, by product category. billion 2020 $33.9

eCommerce 78

eCommerce Social Media Electronics Clothing 78

ROI Revolution

SEPTEMBER 7, 2022

For your brand, choosing the right KPIs to track all depends on your goals and the channels you’re advertising on. For brands that advertise on social media, video is currently a huge initiative. There are also new capabilities for advertisers to measure the stages between awareness and consideration more closely.

eCommerce 78

eCommerce Social Media Article Events 78

Retail TouchPoints

APRIL 2, 2024

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities.

Demo 256

Demo Automotive Retail Financial Services 256

ROI Revolution

JUNE 10, 2019

Amazon advertising allows business owners to sell products through various ad types, including display ads , video ads , and custom ads , as well as Sponsored Products and Sponsored Brands. Lucky for you, today, we’re going to be diving into the top five trends in Amazon advertising. Amazon DSP. Bulk editing. Custom reporting.

Mobile 68

Mobile Customer Experience Consumer Social Media 68

Powerinbox

NOVEMBER 15, 2020

Organizations in the social sector commonly have tight advertising budgets, so their marketing strategies can be somewhat limited. . They can also personalize emails by sharing customized updates for different tiers of donors or sending trending blog posts across unique interest categories. The good news? Building a loyal audience.

Marketing 79

Marketing Social Media Events Multichannel 79

Liveintent

MARCH 23, 2021

They’re using data to help advertisers target readers based on emotions, for example. And they’re offering a whopping 75 new audience segments based on interests and demographics to help advertisers improve their targeting. “It didn’t happen overnight,” Glogovsky said.

Webinar 62

Webinar Apparel Subscription Books 62

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. PPC advertising doesn’t exist in a vacuum.

PPC 279

PPC Multi-channel Social Media B2C 279

Retail TouchPoints

JANUARY 23, 2024

When you kill cookies and mobile advertising identifiers (MAID), marketers must return to the ultimate data source — first-party — and few places have stronger purchase intent data at scale than retailers. For those who have been through the initial boom cycles of search, social and programmatic, this isn’t anything too surprising.

Retail 257

Retail Banking Marketing Games 257

Kissmetrics

FEBRUARY 4, 2021

We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. Our services include SEO, website content, blog content, paid search and social media advertising, and conversion rate optimization (CRO). Want to know more?

Marketing 275

Marketing SEO eCommerce Social Media 275

CPC Strategy

MARCH 7, 2024

With growing non-endemic advertising opportunities, just about anyone can take advantage of Amazon advertising Sizmek Ad Suite became Amazon Ad Server , just one of many signs pointing to Amazon’s ongoing commitment to becoming a true Google challenger with a full advertising ecosystem.

Blog 69

Blog Shipping Costs Omnichannel Apparel 69

ROI Revolution

JANUARY 25, 2023

Nothailah Meehan, Team Lead, Programmatic A major focus in 2022 was the slow death of the cookie. The deprecation delays are a good thing because they give advertisers time to prepare! Christine Schulze, Team Lead, Social Media Creative is a cornerstone of paid social advertising. 30-70% match rate.

eCommerce 78

eCommerce Social Media SEO Payments 78

CPC Strategy

FEBRUARY 16, 2024

Spotify Ads is also the largest digital audio advertising platform — giving marketers and brands a direct line into the ears of millions of ad-supported listeners. It’s clear Spotify is seeing vast success, but let’s dive a bit deeper into the world of advertising within the increasingly popular platform.

Blog 52

Blog Mobile Presentation Marketing 52

CPC Strategy

FEBRUARY 16, 2024

Spotify Ads is also the largest digital audio advertising platform — giving marketers and brands a direct line into the ears of millions of ad-supported listeners. It’s clear Spotify is seeing vast success, but let’s dive a bit deeper into the world of advertising within the increasingly popular platform.

Blog 52

Blog Mobile Presentation Marketing 52

ROI Revolution

MARCH 14, 2022

Other possible emerging social media platforms for advertising include Discord, Reddit, and Twitch. Video will be a key component of brands’ programmatic strategies this year. 2022 will mark the first time ever that video makes up over half of all programmatic ad spend. Emerging Marketplaces.

Marketing 78

Marketing eCommerce Social Media Shipping Costs 78

ROI Revolution

DECEMBER 1, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Pushing programmatic while protecting user privacy. Wayfair turned its focus more to advertising in Q3 to quell the impact. November 29.

Consumer 78

Consumer eCommerce Mobile Payments 78

Powerinbox

DECEMBER 17, 2020

We know MadTech is the convergence of digital marketing and advertising technology (MarTech + AdTech). These platforms might also break down visitor demographics by category, such as age, location, and gender. Conversely, publishers can use supply-side platforms (SSPs) to programmatically sell their ad inventory to interested buyers.

Social Media 79

Social Media Customer Data Multichannel Channel 79

ROI Revolution

NOVEMBER 3, 2021

Advertisers have to adjust to consumer preferences while still adhering to mandatory guidelines like the GDPR, CCPA, and Brazil’s LGPD in addition to Apple’s iOS updates and Google’s deprecation of third-party cookies on Chrome. A privacy-first mindset will be crucial for mobile advertisers as more privacy measures are introduced.

Consumer 78

Consumer eCommerce Payment Services Mobile 78

ROI Revolution

OCTOBER 6, 2021

31% of companies now ask customers for less data, while 29% have lowered their social media advertising spend. 41% of digital marketers have considered adopting new advertising channels and/or platforms to align with new privacy regulations. New report: Programmatic advertising in a cookieless world. on a scale of 1-5.

Consumer 78

Consumer eCommerce White Paper Marketing 78

ROI Revolution

SEPTEMBER 8, 2021

41% of digital marketers have considered adopting new advertising channels and/or platforms to align with new privacy regulations. New report: Programmatic advertising in a cookieless world. But right now, programmatic buyers rate their organizations’ readiness for cookie deprecation at only 3.5 on a scale of 1-5.

Consumer 78

Consumer eCommerce White Paper Mobile 78