Retail TouchPoints

OCTOBER 24, 2023

Culture and Community are Core to Success The idea of building community around a brand has firmly moved from “new trend” to “necessity,” particularly for brands targeting younger consumers or playing in ultra-competitive categories. It doesn’t look like a commercial or an ad, he just looks like a guy with a TikTok channel creating content.

Food and Beverages 267

Food and Beverages Workshop Games Consumer 267

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

Social Media 275

Social Media Omnichannel Apparel Consumer 275

Retail TouchPoints

OCTOBER 13, 2023

Video is Eating the World In 2022, 86% of internet traffic was consumed by video streaming. Businesses are integrating commerce technology into these videos, making it easy for viewers to buy products they see. Features like “swipe-up” links and interactive elements turn these videos into sales channels.

Marketing 290

Marketing Technology Games Information 290

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

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Webinar Consumer Payments Marketing 274

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Now, new developments in data technology have sparked a new approach for brands called Direct-to-Retail (D2R).

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Retail Social Media Consumer Channel 244

Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . Berlind: We see that value is more important than ever to customers, and we really see the Beauty Insider program as a primary channel of providing value.

Consumer 227

Consumer Gifts Events Customer Experience 227

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2020

While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online home furnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans. What is cross-channel retailing?

Channel 61

Channel Games Payment Services Shipping Costs 61

365 Retail

MARCH 22, 2022

The report highlighted how major consumer brands, such as Adobe and eBay, as well as B2B giants, including Oracle, Cisco, and Salesforce, have used gamifying as a key tool in their commercial strategy. . According to Tapjoy, 77% of Gen Z’s are currently playing mobile games daily.

Games 71

Games Retail eCommerce B2B 71

Retail TouchPoints

NOVEMBER 1, 2022

For brands it’s a unique opportunity to tap into the fan fever surrounding one of the world’s largest sporting events while consumers also are in a festive mood. 5, 2022, will debut two outfits and alternate styles as well as in-game cosmetics. Here are some recent highlights: Ralph Lauren Redesigns its Logo for Fortnite Collection.

Games 272

Games Arts Accessories Apparel 272

Retail TouchPoints

SEPTEMBER 22, 2022

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. Today 96% of Chinese consumers shop online-offline, or cross-channel. We do believe the metaverse is going to be a game-changer.

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White Paper Customer Multi-channel Fashion 237

365 Retail

OCTOBER 26, 2022

New data launching today reveals that 55% of UK consumers are concerned about spending money on social media due to fears about fraudulent sellers. Fraud is now the top concern deterring UK consumers from shopping via social media, and 42% of UK consumers do not trust social media platforms with their data.

Social Media 105

Social Media Consumer Payment Services Banking 105

Retail TouchPoints

NOVEMBER 7, 2022

Consumers can’t get enough — the average digital content consumption is now six hours and 59 minutes per day, and that number is only going to continue to grow. Second is the inability to service today’s higher content demand due to much higher retailer and marketing channel needs. The Content Supply Chain Issue. Key Takeaways.

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Supplies Social Media Channel Technology 283

Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it. COVID has certainly changed the game.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. The Decline of Click-Based Attribution.

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Multi-channel Games Retail Social Media 297

Retail TouchPoints

JUNE 8, 2023

Nearly half ( 49% ) of global CEOs in a 2022 PwC survey said that technology disruptors like AI, the metaverse and blockchain will impact profitability over the next 10 years. It’s designed to dig into the new channels and technologies driving the future of connected commerce.

Technology 262

Technology Customer Loyalty Omnichannel Consumer 262

Retail TouchPoints

JUNE 12, 2023

While AI was initially associated with big tech and multinational brands, the technology is becoming increasingly available for everyone. To do this, they need to understand the benefits and the risks and have a game plan aligned with their business goals. This technology seamlessly integrates into touch points and platforms.

Retail 268

Retail Technology Games Recommendation 268

365 Retail

AUGUST 17, 2022

According to a new eConsultancy report , in partnership with Cheetah Digital, entitled 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty, UK consumers are rewarding brands that make personalisation a priority. And he’s not alone.

Games 58

Games Marketing Multi-channel B2C 58

Retail TouchPoints

APRIL 5, 2023

Tanger Outlets has responded to this message with urgency as it aims to engage and acquire a younger demographic of consumers. These efforts are paying off steadily for consumers, retail partners and Tanger Outlets alike. Now, we’re studying this much younger consumer.

Food and Beverages 305

Food and Beverages Operations Consumer Omnichannel 305

Retail TouchPoints

FEBRUARY 7, 2023

Higher-income consumers are less impacted by inflation and, while aware of higher food, home and transportation costs, still have the funds to drive luxury sales and luxury growth,” said Marie Driscoll, Managing Director, Luxury and Retail at Coresight Research in an interview with Retail TouchPoints.

Payments 288

Payments Omnichannel Payment Services Consumer 288

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. He wants brands to take the time to study consumer behaviors and insights in real time, and use that data to personalize their marketing efforts specifically to Frugal Freddie’s needs. Socially-Conscious Sally.

Consumer 262

Consumer Magazine Search Marketing Marketing 262

Retail TouchPoints

JUNE 11, 2021

But while blending of in-store and online provides consumers with significantly more flexible shopping, it also creates operational challenges. Consumers’ new shopping habits picked up during the pandemic show no sign of waning. Providing Various Payments Technologies. billion in 2020, up 32.4% billion in the prior year.

Payment Services 199

Payment Services Payments Retail Sporting Goods 199

Dynamic Action

OCTOBER 17, 2023

You have to decide what products should be sold, on what channels, and to whom. This process can be challenging because of changing consumer wants, trend culture, and the sheer number of product options. This technology gives you access to data and insights on your customers that you wouldn’t be able to access manually.

Technology 62

Technology Retail Demo Books 62

FastSpring

APRIL 25, 2024

Pix, Brazil’s instant payment system introduced by the Central Bank of Brazil in 2020, has rapidly gained popularity among consumers as a preferred digital payment method. ABOUT FASTSPRING FastSpring powers global payments for SaaS and software companies, video game publishers, and other digital goods businesses.

Payment Services 106

Payment Services Merchant Services eCommerce Games 106

Retail TouchPoints

AUGUST 19, 2020

It would seem that scales have long been tipped in favor of the retail giants — those with massive footprints, established brands, warehouses chock-full of supply to meet global consumer demand and the resources to offer a wide array of products. The opportunity to take control of the sale and build their own channel is a great one.

eCommerce 243

eCommerce Merchant Services Games Payment Services 243

Retail TouchPoints

JANUARY 31, 2023

Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of the “fourth stage economy” — one in which the spotlight would be shone directly on consumers’ expectations of immersive brand experiences. Instead, people desired meaningful experiences to create lasting memories. Take geolocation AR.

Technology 290

Technology B2C Consumer Social Media 290

Retail TouchPoints

SEPTEMBER 16, 2022

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness.

Social Media 326

Social Media Retail Games Consumer 326

Retail TouchPoints

APRIL 11, 2022

Indeed, many companies find that when they rely on technology — especially AI — they get nearly immediate relief for their most pressing challenges, while building in the wherewithal necessary to weather any storm in the future. Consider how consumers have shifted their shopping and purchasing habits in recent years.

Retail 306

Retail Live Chat Shipping Costs Supplies 306

RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Shopping trends often follow the consumer through their life stages.

Consumer 150

Consumer Multi-channel eCommerce Apparel 150

Retail TouchPoints

SEPTEMBER 29, 2022

There are signs of a disconnect between consumers and retailers when it comes to sustainability. A recent report has found that two-thirds of consumers are willing to pay more for sustainable products than retailers expect — and reveals that consumer preference for recommerce models is also being underserved. A Starting Point.

Retail 349

Retail Fashion Supplies Apparel 349

Retail TouchPoints

SEPTEMBER 6, 2022

Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. That’s why Synchrony partnered with payments startup Skipify, which enables purchases instantly across email, text, social and other channels. Give young shoppers options to pay for goods.

Merchant Services 270

Merchant Services Payment Services Financial Services Omnichannel 270

PFS

MAY 25, 2018

Omni-channel fulfillment has become a consumer expectation. This new norm is requiring retailers across the globe to consider new technologies and processes as they seek to better serve modern consumers. 1 The demand for omni-channel fulfillment is here to stay. Is your business ready to get in the game?

Channel 40

Channel Consumer Vend Fulfillment 40

Retail TouchPoints

MARCH 16, 2023

Be sure to check out our other stories on consumer attitudes toward AI and store design applications.] Source: Stitch Fix Meanwhile, other more technologically advanced merchants are doing it in-house. It’s all about giving the customers that great experience [on every channel].

SEO 321

SEO Retail Merchant Services Social Media 321

ChannelAdvisor

OCTOBER 9, 2023

From price checks to product identification, this one-dimensional, machine-readable data carrier has been crucial to tracking, tracing and managing inventory across all channels. But as the world and commerce have evolved, so have the demands of today’s consumers. What does a consumer want to know? In short, everything!

Consumer 52

Consumer eCommerce Supplies Information 52

ChannelAdvisor

OCTOBER 9, 2023

From price checks to product identification, this one-dimensional, machine-readable data carrier has been crucial to tracking, tracing and managing inventory across all channels. But as the world and commerce have evolved, so have the demands of today’s consumers. What does a consumer want to know? In short, everything!

Consumer 52

Consumer eCommerce Supplies Information 52

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). The term commerce also is broad enough to encompass new media offerings from consumer-focused companies that are not traditional retailers.

Retail 285

Retail Social Media Multi-channel Channel 285

Retail TouchPoints

SEPTEMBER 20, 2021

Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience. But what does that really mean?

Retail 277

Retail Food and Beverages Magazine Technology 277