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The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels.

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[Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert Tips to Dominate It Now

BigCommerce

Modern consumer behavior has altered so drastically over the last few years that even in a healthy economy, retailers aren’t feeling the revenue benefits. Getting smarter about sales channel strategies. For retailers, being there at all of those touch-points is known as omni-channel selling. Is it that shoppers aren’t shopping?

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Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth

Retail TouchPoints

In conjunction with the Media Rating Council , it spent over a year working with leaders across retail media to develop a comprehensive set of retail media measurement guidelines for the U.S. Pollet himself wasn’t a part of developing the IAB guidelines but a member of his team was in the working group.

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Retail Media is Omni-Funnel: How to Master It

Retail TouchPoints

As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results.

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Understanding the Importance of Content Compliance in eCommerce

Wiser

At its core, content compliance involves ensuring that all brand-related content—whether it’s on your website, social media platforms, or eCommerce listings—adheres to legal standards, industry regulations, and platform guidelines. Showcasing your dedication to compliance can significantly boost consumer trust and loyalty.

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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

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How Henry Rose Drove 1.9M TikTok Impressions with Agile Creative

Retail TouchPoints

The average TikTok user spends 95 minutes per day on the app and opens it 19 times per day — just a few of the reasons that brands like Henry Rose are capitalizing on this engagement opportunity by using TikTok as a primary top-of-funnel marketing channel. “We

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