Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312

Marketing Technology Social Media Recommendation 312

Retail TouchPoints

NOVEMBER 3, 2023

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

Channel 278

Channel Apparel Customer Marketing 278

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

FEBRUARY 2, 2024

Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. It’s about figuring out what your customers and employees want and then aligning those expectations back to pieces of technology that deliver on that promise. ” As was often the case, Jobs was ahead of his time.

Omnichannel 317

Omnichannel Payment Services Technology Banking 317

365 Retail

FEBRUARY 10, 2023

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

Channel 122

Channel Consumer Electronics Consumer Electronics 122

Retail TouchPoints

AUGUST 19, 2022

Faced with an endless number of brands, product options and channels to shop through, consumers are looking for the perfect combination of “value” and “values.” But consumers aren’t just buying items online and having them shipped to the house. But consumers aren’t just buying items online and having them shipped to the house.

Technology 278

Technology Shipping Costs Omnichannel Mobile 278

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 289

Webinar Consumer Payments Marketing 289

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

Retail TouchPoints

JANUARY 26, 2022

The reality is that the luxury market, especially as it relates to the 1%-10%, is untouched, as people still want the latest and greatest brands have to offer. Brand loyalty and brand relationships remain central to the longevity of success in the market. D:R Currently, Gen Z is the biggest growing market right now.

Technology 290

Technology Multi-channel Department Stores Definition 290

Retail TouchPoints

APRIL 25, 2024

When shopping for technology, we know that many consumers like to do their own research and turn to Best Buy and CNET to help them explore, discover and get inspired by new and exciting technology,” said Jennie Weber, Chief Marketing Officer at Best Buy in a statement.

Technology 255

Technology Consumer Channel Marketing 255

Wiser

APRIL 16, 2024

Category management in retail has evolved significantly over the past two decades, reflecting broader changes in technology, consumer behavior, and market dynamics. Today, the role of category management has expanded and become more sophisticated due to advancements in data analytics, digital marketing, and eCommerce.

Technology 78

Technology Management Presentation Supplies 78

Forrester eCommerce

MAY 11, 2020

But consumers are seeking entertainment and connection […]. The global economy is in a recession. Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies.

Channel 291

Channel Marketing Consumer B2C 291

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. consumers have at least one email account, with the average addresses per person totaling 2.5.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 312

Customer Experience Technology Customer Fulfillment 312

Retail TouchPoints

JULY 29, 2022

But Rebecca Brooks, CEO of market research consultancy Alter Agents , sees it differently — in her view, “shopper promiscuity” on the rise. To track this, she looks at the number of consumers that start a shopping journey with a specific brand in mind and then actually buy that brand.

Consumer 325

Consumer Channel Events Retail 325

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. .

Channel 98

Channel Multi-channel Marketing Retail 98

Retail TouchPoints

FEBRUARY 6, 2024

For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle: expectations just kept on inflating. The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. The problem is, consumers don’t seem to want them.

Recommendation 298

Recommendation Customer Hobbies Technology 298

UpSellIt

JUNE 26, 2023

Affiliate marketing has emerged as a powerful avenue for individuals and businesses to monetize their online presence. With its potential for passive income and flexible working arrangements, affiliate marketing has gained significant popularity in recent years. What is Affiliate Marketing? How Does Affiliate Marketing Work?

Technology 78

Technology Payment Services Payments Merchant Services 78

Retail TouchPoints

FEBRUARY 3, 2021

Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. Future Commerce partnered with Method + Mode to conduct broad consumer research over a period of three months ending in January 2021. The desire for more, not less, is winning the battle for our psyches.

Consumer 342

Consumer Retail Jewelry Arts 342

365 Retail

APRIL 2, 2024

Millennials are the most likely shopper demographic to have their buying decisions influenced by Retail Media ads at the shelf-edge, the latest research from the Retail Technology Show (RTS), taking place on 24 & 25 April 2024 at London’s Olympia, reveals.

Technology 111

Technology Retail Social Media Events 111

Retail TouchPoints

FEBRUARY 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 347

Consumer Omnichannel Events Customer Experience 347

Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Today the average consumer is exposed to millions of stimuli and hundreds , if not thousands , of visuals on a daily basis.

Consumer 305

Consumer Social Media Technology eCommerce 305

RTP blog

SEPTEMBER 25, 2017

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way.

Technology 300

Technology eCommerce Platforms eCommerce Recommendation 300

Groove

FEBRUARY 27, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck.

eCommerce 195

eCommerce Apparel Operations Multi-channel 195

Retail TouchPoints

JUNE 9, 2022

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. In the end, consumer goods and retail companies are shining examples of why CX and EX are inextricably linked. And it doesn’t stop there.

Consumer Goods 272

Consumer Goods Consumer Retail B2C 272

Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever. How Unilever Harnessed the Power of Microsegments.

Marketing 263

Marketing Beauty and Health eCommerce Consumer 263

Retail TouchPoints

JULY 21, 2022

For years, consumers have known that their behaviors have been tracked. And for the most part they didn’t mind — if they were offered personalized experience across channels in return. How brands collect first-party data from consumers is shifting state by state, country by country, and there’s a lot at stake.”

Marketing 279

Marketing Consumer Information Customer Retention 279

Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. So holidays are a huge deal for retail.

Multi-channel 298

Multi-channel Marketing Retail Channel 298

Kissmetrics

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? Geofencing lets businesses advertise to consumers within a specified geographic area. Benefits of Geofencing Marketing. Geofencing May Help With Local Marketing.

Marketing 315

Marketing Outdoor Consumer Mobile 315

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. In cross-border ecommerce there’s a huge TAM [total addressable market] — it’s growing at double-digits ,” said Liu.

Shipping Costs 338

Shipping Costs Consumer Supplies Shipping 338

Forrester eCommerce

MARCH 22, 2021

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. The three words that every customer longs for and every marketer strives for. The pace of consumer behavior change has mutated this year as a […]. Contextual.

Channel 251

Channel Management Consumer Marketing 251

ESW

DECEMBER 4, 2023

It is trusted by the largest mid-to-enterprise brands and multinational market leaders including Philips, Jägermeister and Aston Martin. The company leverages its deep understanding of local markets to create unique DTC opportunities that drive customer lifetime value.

Merchant Services 88

Merchant Services Payment Services Technology Shipping Costs 88

Retail TouchPoints

FEBRUARY 4, 2022

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado.

Marketing 312

Marketing Retail Toys Channel 312

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. TikTok is undoubtedly at the forefront of technological innovation and more advanced, engaging content. Influencer Marketing.

Consumer 246

Consumer Magazine Social Media Clothing 246

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 billion in the U.S.

Consumer 290

Consumer Retail Merchant Services Fashion 290

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? 17, provided plenty of answers in the form of tips, technology use cases, real-world success stories and a raft of innovative ideas.

Consumer 264

Consumer Merchant Services Social Media Technology 264