Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Live selling transforms live video streams into shoppable content where shoppers can purchase simply by engaging with the video.

Consumer 264

Consumer Social Media Retail Live Chat 264

Retail TouchPoints

MAY 12, 2023

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences.

Games 298

Games Social Media Multi-channel Consumer 298

BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. It’s not just video sites like YouTube, either. Don’t believe me?

Social Media 287

Social Media BigCommerce Demo Events 287

Kissmetrics

FEBRUARY 24, 2018

Video marketing may be the solution to let your content shine. By 2021, video traffic will account for 82% of all consumer Internet traffic. The increasing importance of video marketing is clear. But, is it the right time to add video marketing to your content marketing strategy? Instead, insert a video.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Retail TouchPoints

DECEMBER 8, 2023

CTV’s flexibility, accessibility and pricing make it a better deal for consumers, and its advanced advertising capabilities make it better for brands. Audience Targeting “ Connected TV has become the next scalable performance marketing channel, right alongside paid search and paid social ,” said Brickler.

Channel 317

Channel Shipping Costs Social Media Webinar 317

Retail TouchPoints

JANUARY 9, 2024

This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection. The goal of this complex equation is to find the optimal data and channel mix to achieve maximum value for brands.

Retail 289

Retail Omnichannel Channel Mobile 289

Retail TouchPoints

MAY 8, 2024

When consumers click to branded ecommerce sites via paid search and social campaigns, they are forced to navigate a series of experience frustrations, such as the slow page loads that plague 40% of all site visits. RTP: A lot of consumers are venturing to brand sites via paid channels now. RTP: What about owned channels?

Merchant Services 233

Merchant Services eCommerce Channel Mobile 233

Ecommerce Platforms

OCTOBER 11, 2021

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

Payment Services 210

Payment Services Payments Subscription Beauty and Health 210

Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. Wells knows True Religion needs to be intentional about the channels it uses to connect with consumers.

Social Media 275

Social Media Fashion Mobile Consumer 275

ROI Revolution

MAY 23, 2022

In the digital age, video advertising is a key part of any successful ecommerce strategy. With connected TV advertising, YouTube advertising, and more surging since the onset of the pandemic, the opportunity for brands to generate revenue from a video advertising strategy is more ripe than it ever has been. billion on video ads.

Social Media 78

Social Media eCommerce White Paper Mobile 78

RTP blog

APRIL 25, 2017

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum.

Mobile 150

Mobile eCommerce Fashion Channel 150

Retail TouchPoints

AUGUST 18, 2023

And more importantly, how does this “native” status impact the methods brands use to engage these current and future consumers? A panel at the June 2023 Retail Innovation Conference & Expo provided answers and insights in the session titled Gen Z and Gen Alpha: Creating Impactful Brands for the Next Wave of Consumers.

Mobile 244

Mobile PayPal Consumer Customer Loyalty 244

Retail TouchPoints

AUGUST 8, 2023

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. Ditch the Redirects The consumer path to purchase has undoubtably changed. Lean into Consumer Convenience Today’s consumer isn’t sitting down at a computer and making a concerted effort to shop online.

Customer 240

Customer Social Media eCommerce Consumer 240

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. The growth of retail media networks (RMNs) in recent years has been impressive.

Payments 307

Payments Payment Services Retail Channel 307

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 298

Social Media Multi-channel Consumer Comparison Shopping 298

Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. .

Merchant Services 286

Merchant Services eCommerce Shipping Costs Multi-channel 286

Kissmetrics

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)?

Subscription 274

Subscription Mobile Channel Reference 274

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.

Retail 246

Retail Social Media Consumer Channel 246

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use.

Mobile 214

Mobile Marketing Social Media eCommerce 214

SellBrite

AUGUST 16, 2019

In the last few years, a lot of traditional content marketing has transitioned to video. Since the introduction of YouTube, businesses have started to create their own channels to increase brand awareness, share product information, generate traffic, and boost consumer engagement through video marketing.

eCommerce 101

eCommerce Social Media Information Blog 101

RTP blog

OCTOBER 5, 2017

3, 2, 1 — Gone Shoppers are demanding a shorter journey from discovery to purchase, and this couldn’t be more relevant for the mobile consumer. 3, 2, 1 — Gone Shoppers are demanding a shorter journey from discovery to purchase, and this couldn’t be more relevant for the mobile consumer.

Mobile 150

Mobile Consumer Retail Channel 150

RetailMinded

AUGUST 18, 2022

Marketing trends evolve to accommodate consumer needs and behavior. The new kid on the block is video marketing trends, and business owners are scrambling to adapt. Over the years, video content has significantly evolved. On the other side, consumers are concerned about how these innovations impact their leisure time. .

Marketing 52

Marketing Social Media Leisure Mobile 52

Retail TouchPoints

MARCH 8, 2022

Whether they’re shopping for clothes, toys, books, furniture or electronics, consumers shopping for baby items can easily be overwhelmed by the volume of information available — especially online. Through quarterly surveys, consumer panels and individual UX research, Babylist has been able to master its content strategy.

Social Media 299

Social Media Leisure Consumer Toys 299

RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Instead, they Facetime friends in video group chats after school.

Consumer 150

Consumer Multi-channel eCommerce Apparel 150

Retail TouchPoints

MAY 8, 2023

And with retargeting on social channels more difficult due to privacy changes from Apple and Google, marketers are turning to Demand-Side Platforms (DSPs) in order to run retargeting campaigns, using their own first-party data. In 2023, the trend is for vertical videos on Instagram Reels, TikTok, and YouTube Shorts.

Marketing 312

Marketing Technology Social Media Recommendation 312

Retail TouchPoints

SEPTEMBER 14, 2022

As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram,” explained the company in a blog post. Livestream commerce has been bolted onto these platforms as an additional feature, but one that dilutes the core purpose of why consumers engage with the platform.

Social Media 275

Social Media Consumer Fashion Shopify 275

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Retailers Going Live.

Social Media 306

Social Media Retail Events Channel 306

Optimizely

FEBRUARY 21, 2017

Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. by not immediately trying to push a purchase).

Mobile 150

Mobile Retail Social Media Presentation 150

Retail TouchPoints

AUGUST 16, 2023

viewers) form of video commerce is rapidly approaching maturation in the West — shoppable TV. More of those people, for the first time, are getting access to digital media, and the first thing they’re consuming is small-screen, livestreamed content on social media. “The Also, the U.S.

Games 245

Games Social Media Merchant Services Shopify 245

Retail TouchPoints

NOVEMBER 7, 2022

Consumers can’t get enough — the average digital content consumption is now six hours and 59 minutes per day, and that number is only going to continue to grow. trillion minutes of video in 2021, and that content is mostly made by everyday users who are posting that content for free. It’s estimated that TikTok users watched 22.6

Supplies 287

Supplies Social Media Channel Technology 287

Retail TouchPoints

APRIL 3, 2023

Consumers spending more on their “fur babies” presents a big opportunity for brands like Myos Pet , which provides canine supplements crafted with Fortetropin® that are clinically proven to build muscle for better mobility and vitality. million or so homes spent $136.8 billion in 2023.

Payment Services 243

Payment Services Social Media Subscription Channel 243

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. Walmart and Roku explore the burgeoning realm of TV commerce.

Retail 270

Retail Social Media Apparel Omnichannel 270

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 292

Retail Social Media Multi-channel Channel 292

Retail TouchPoints

JANUARY 6, 2023

For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. Traditionally retailers and brands relied on brick-and-mortar stores as the primary channel where consumers could receive unconventional storytelling and experiences. Approaching iCommerce.

Games 317

Games Cryptocurrencies Clothing Channel 317

365 Retail

AUGUST 17, 2022

In the UK, it’s estimated that people spend an average of four hours every day clicking, tapping, swiping, and watching on their mobile devices – that’s at least a quarter of their waking hours. Undoubtedly, mobile has become an inextricable extension of the modern consumer and as such, has emerged as the heartbeat of relationship marketing.

Mobile 63

Mobile Customer Retail Games 63

Pivotree Blog

OCTOBER 17, 2022

As consumers, we all understand the drive to find products that meet our needs. Have you showcased your product with images and videos? For example, fashion and beauty companies can use live video calls with consultants to recommend products and answer questions. 5: Make Social Channels a Priority.

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

MAY 4, 2023

These touchscreens and in-store mobile devices are state-of-the-art plasma displays that bring visual creative to life. As first-person retailer data becomes more integrated into in-store signage, brands can customize messaging for consumers so they receive a more personalized and engaging experience with brands.

eCommerce 317

eCommerce Arts Consumer Travel 317