Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. .

Merchant Services 282

Merchant Services eCommerce Shipping Costs Multi-channel 282

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. In order to bypass growth challenges, they are evolving their approach to customer engagement and experience to include new channels and tactics.

Consumer 228

Consumer Channel eCommerce Customer Experience 228

Retail TouchPoints

NOVEMBER 27, 2023

During the holiday season, the brand remains true to this core strategy, but the team also listens and engages with consumers to get valuable insights that lead to timely content around holiday gifting moments — moments that are incredibly lucrative for the brand. “I Video credit: Touchland Touchland prides itself on testing every platform.

Social Media 271

Social Media Gifts Omnichannel Consumer 271

Ecommerce Platforms

OCTOBER 11, 2021

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

Payment Services 210

Payment Services Payments Subscription Beauty and Health 210

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 298

Social Media Multi-channel Consumer Comparison Shopping 298

Retail TouchPoints

MAY 8, 2023

And with retargeting on social channels more difficult due to privacy changes from Apple and Google, marketers are turning to Demand-Side Platforms (DSPs) in order to run retargeting campaigns, using their own first-party data. In 2023, the trend is for vertical videos on Instagram Reels, TikTok, and YouTube Shorts.

Marketing 311

Marketing Technology Social Media Recommendation 311

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Retailers Going Live.

Social Media 305

Social Media Retail Events Channel 305

Pivotree Blog

OCTOBER 17, 2022

As consumers, we all understand the drive to find products that meet our needs. If you haven’t had a chance, we recommend going back to read it.). When you present them with personalized recommendations, they learn to trust. . Have you showcased your product with images and videos? 1: Amp Up Your Marketing.

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

Social Media 286

Social Media X-cart Consumer Events 286

Kissmetrics

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. Here’s how to do just that.

SEO 327

SEO Channel Subscription Social Media 327

ChannelAdvisor

OCTOBER 9, 2023

From price checks to product identification, this one-dimensional, machine-readable data carrier has been crucial to tracking, tracing and managing inventory across all channels. But as the world and commerce have evolved, so have the demands of today’s consumers. What does a consumer want to know? In short, everything!

Consumer 52

Consumer eCommerce Supplies Information 52

ChannelAdvisor

OCTOBER 9, 2023

From price checks to product identification, this one-dimensional, machine-readable data carrier has been crucial to tracking, tracing and managing inventory across all channels. But as the world and commerce have evolved, so have the demands of today’s consumers. What does a consumer want to know? In short, everything!

Consumer 52

Consumer eCommerce Supplies Information 52

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. Walmart and Roku explore the burgeoning realm of TV commerce.

Retail 261

Retail Social Media Apparel Omnichannel 261

Retail TouchPoints

APRIL 20, 2022

As the percentage of purchases consumers make online continues to grow exponentially, retailers are facing a challenge — how to educate online shoppers and close the sale for certain products traditionally bought in person. Provide Face-To-Face Video Consultations to Personalize the Experience and Build Confidence.

eCommerce 298

eCommerce Jewelry Multi-channel Webinar 298

UpSellIt

JANUARY 13, 2022

Pay attention to these six trends to optimize your affiliate channel in 2022. AI collects data in meaningful ways providing insight on consumer behavior and how brands should operate. Recommendations. Consumers Will Expect More From You. Recommendations. Recommendations. Consumers are constantly in motion.

Marketing 134

Marketing Social Media Recommendation Channel 134

Retail TouchPoints

SEPTEMBER 21, 2021

For decades, retailers have focused on creating immersive experiences, understanding the importance of using multiple senses to attract and engage consumers in physical retail settings. As consumers, our eyes are very discerning. This can bleed over into targeted email campaigns or even social media ads.

eCommerce 243

eCommerce Social Media Technology Online Retail 243

Retail TouchPoints

NOVEMBER 6, 2023

Nordstrom’s holiday offerings span channels and stores and include: Stress-Free Services for Holiday Shoppers Nordstrom is appealing to consumers’ need for flexible fulfillment options by spotlighting its BOPIS and shipping options.

Gifts 215

Gifts Department Stores Shipping Events 215

Retail TouchPoints

OCTOBER 2, 2023

Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share.

Marketing 325

Marketing Information Consumer Reference 325

Retail TouchPoints

SEPTEMBER 22, 2020

All retail businesses felt the aftershocks of COVID-19 — whether in the form of stalled business, forced layoffs or seismic shifts in consumer behaviors. A clear leader in the direct-to-consumer (DTC) space, ThirdLove is no stranger to innovation. Prepare for the worst, hope for the best.”.

eCommerce 246

eCommerce Department Stores Social Media Channel 246

Retail TouchPoints

AUGUST 18, 2023

And more importantly, how does this “native” status impact the methods brands use to engage these current and future consumers? A panel at the June 2023 Retail Innovation Conference & Expo provided answers and insights in the session titled Gen Z and Gen Alpha: Creating Impactful Brands for the Next Wave of Consumers.

Mobile 240

Mobile PayPal Consumer Customer Loyalty 240

Kissmetrics

JANUARY 12, 2021

Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. For example, Tumblr launched its video chat service Cabana (which is now defunct).

Marketing 281

Marketing Social Media Games Events 281

Kissmetrics

SEPTEMBER 18, 2017

Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. Videos range from mini documentaries to live sporting events, courtesy of partnerships with Major League Baseball.

Marketing 458

Marketing Games Mobile Social Media 458

Kissmetrics

JANUARY 26, 2021

Discord is a VoIP system that uses a combination of video, voice, and text communication services. Screenshare allows you to communicate, watch videos, and, of course, play games. This means you can hit a message and reply to someone directly on your text channel. You’ll find this feature in the voice channel.

Channel 316

Channel Games Download Social Media 316

Groove

JULY 23, 2020

Continue reading for our software recommendations that are guaranteed to help you achieve your eCommerce goals. Klaviyo is designed specifically for B2B and B2C eCommerce businesses of all sizes to communicate one on one with consumers. Based on our experiences with clients, we recommend Smile.io SearchSpring.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. Consumers trust recommendations from a third party more often than a brand itself. An influencer is the mutual friend connecting your brand with your target consumers.

Social Media 307

Social Media Clothing Recommendation Fashion 307

SellBrite

SEPTEMBER 22, 2017

In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever. Many are turning to video. 45% of people watch more than an hour of Facebook or YouTube videos a week. More video content is uploaded in 30 days than the major U.S.

eCommerce 105

eCommerce Social Media Blog Marketing 105

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. million views and this is one of the first gamification filters that was introduced on a social media platform and users had to use the in-video stickers as shoppable content. Adapt a multi-channel marketing strategy Be where your customers are.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

JULY 8, 2021

consumers to return to some version of normalcy, global sentiment is still mixed, according to Kantar’s Wave 9 survey of more than 10,000 people across 20 countries. Anxiety rates undoubtedly influence consumer behaviors, especially shoppers’ willingness to return to large physical spaces such as malls. Do you agree?

Payment Services 289

Payment Services Retail Omnichannel Consumer 289

Wiser

FEBRUARY 6, 2023

For most retailers, the ultimate goal is creating a seamless shopping experience for consumers. A shopping experience that spans channels, allowing customers to engage with a brand online, in-store, and in between. According to Commbox , 90 percent of consumers use multiple channels when making purchases.

Omnichannel 145

Omnichannel Channel Social Media Consumer 145

SellBrite

MARCH 9, 2018

And finally, you have to know how to use the right tools for each channel. This blog post will provide you with the tips, tools, and best practices needed to sell more products across different social media channels in the year ahead: Why Social Media Still Matters. million users in the U.S. under the age of 25.

Social Media 85

Social Media Channel Recommendation eCommerce 85

Retail TouchPoints

AUGUST 12, 2021

” IL MAKIAGE joins a growing list of retail and consumer brands that are acquiring tech companies to bolster their data-driven capabilities. Even smaller companies like 1822 Denim have been able to boost conversions and consumer confidence using this type of technology. Video Credit: Voyage81.

Technology 264

Technology Consumer Information eCommerce 264

Kissmetrics

APRIL 1, 2021

Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Consumers spend almost two and a half hours per day on social media channels.

Social Media 363

Social Media eCommerce Payment Services Apparel 363

Retail TouchPoints

OCTOBER 5, 2021

Modern consumers live on their mobile devices. In fact, according to Facebook , 58% of consumers are more confident messaging a business than calling them. If you want to enhance your customer experience and increase customer loyalty, you need to offer consumers the option to connect via their preferred method of communication.

Omnichannel 264

Omnichannel Customer Loyalty B2C B2B 264

Kissmetrics

MARCH 12, 2018

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. Here’s how to do just that.

SEO 205

SEO Channel Social Media Blog 205

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Retail Social Media 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Retail Social Media 52

Retail TouchPoints

MARCH 16, 2023

Be sure to check out our other stories on consumer attitudes toward AI and store design applications.] Every product has a story, and you’ve got to match that to the consumers’ lifestyle so the consumer can imagine how that product’s going to be a part of their life,” said Schafer.

SEO 321

SEO Retail Merchant Services Social Media 321