Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226

Channel Customer Jewelry Customer Data 226

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. BigCommerce’s Global B2B Buyer Behavior Report highlights that 74% of B2B buyers now prefer online platforms for their purchasing needs.

B2B 241

B2B eCommerce BigCommerce Omnichannel 241

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. Data Science & Reporting. Communicating With Customers Using Klaviyo.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. Gauge customer and purchase trends. Social Media – Social media has become a reliable source of data.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

OCTOBER 18, 2021

A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation. Connect every channel. Understand shopper intent. Optimize the experience in real time.

Customer Experience 288

Customer Experience Customer Channel Omnichannel 288

Retail TouchPoints

SEPTEMBER 20, 2022

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Investing in New Channels. Invest in First-Party Data.

Omnichannel 263

Omnichannel Marketing Social Media Channel 263

Optimizely

FEBRUARY 26, 2021

There’s no question that the COVID-19 pandemic has permanently shifted consumers’ shopping patterns and with the right customer-centric strategy in place, brands and marketers can use the opportunity to differentiate themselves by driving 1:1 engagements with shoppers in the channels they prefer. Lean Marketing Team. High Growth Goals.

eCommerce 195

eCommerce Customer Data Shipping Costs Social Media 195

365 Retail

AUGUST 4, 2022

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage , revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands.

Channel 52

Channel Retail Presentation Customer Data 52

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Retail TouchPoints

AUGUST 14, 2020

Panelists shared insights from the Salesforce Shopping Index , which collected responses from more than one billion consumers worldwide, and the annual Sixth Edition: State of Marketing Report , which was released this May. Artificial intelligence (AI) is a critical component of successful digital and customer transformation.

Webinar 274

Webinar Consumer Payments Marketing 274

Retail TouchPoints

MARCH 9, 2022

The rest are at risk of losing customer loyalty, brand affinity and revenue. A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. The right integrations with key data sets. Daily reporting on just the actionable changes in your data.

Retail 303

Retail Customer Data Customer Experience Social Media 303

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Today, B2C marketers must invest in cross-channel campaign management (CCCM) solutions to create more contextually relevant interactions.

Channel 74

Channel Management B2C Reference 74

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. The webinar also will cover how emerging technologies such as artificial intelligence can help retailers overcome data management challenges resulting from more digital-centric customer engagement.

Webinar 226

Webinar Consumer Marketing Consumer Goods 226

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Databox pulls your data into one cohesive place so you can track performance and see real-time insights. Here are our favorite Slack apps for project management.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Optimizely

MAY 27, 2020

The Zaius team spent most of the year’s second quarter building upon features that we released at the beginning of 2020, including On-Site Personalization, new Touchpoint Summary Reports, and our SMS & MMS solution. Well, you will now find the answers in our Engagement Report for SMS Touchpoints!

Improvements 195

Improvements Customer Recommendation Omnichannel 195

Retail TouchPoints

FEBRUARY 28, 2024

This can be particularly beneficial for retail businesses that have multiple brands or products, or seek to apply common metrics and models to disparate marketing or sales channels, or stages of an order lifecycle or customer journey. What can retail decision-makers accomplish with prebuilt data models running in the Modern Data Stack?

Toys 230

Toys Supplies Improvements Marketing 230

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect. Amazon set the bar.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

Retail TouchPoints

MARCH 9, 2023

To do it, Forever 21 is: Making significant investments to align its digital and physical channels ; Enabling fast, frictionless checkout ; Meeting Gen Z where they are, on social media, to drive discovery ; and Listening to its customers to evolve its brand in line with their expectations. Forever 21 one-click checkout with Bolt.

Omnichannel 278

Omnichannel Social Media Mobile Fashion 278

365 Retail

SEPTEMBER 20, 2023

Priding itself on selecting and selling the finest ingredients, Oswald is also community-focused, with its field sales reps offering customers culinary tips and tricks to elevate their cooking, with recipe ideas elevated by the high-quality ingredients and products it sells.

Omnichannel 63

Omnichannel Customer Data Channel Improvements 63

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. Segmentation helps brands to understand their customers better and target their products accordingly.

Marketing 273

Marketing Recommendation Social Media Improvements 273

iVend

AUGUST 6, 2023

Reporting has always been important in retail – understanding sales tracking figures, inventory levels and the impact of marketing for example. But in today’s highly competitive, demanding retail world, the weekly or even end of day sales tracking reports that sufficed in the past just don’t cut it any more.

POS 81

POS Point of Sale Retail Multi-channel 81

Groove

APRIL 29, 2022

The Benefits of SMS Marketing SMS is a direct channel. Smart Insights reports that SMS marketing has a read rate of 97% within only 15 minutes of the message being delivered. Though the data shows that as people age their text message usage decreases, older generations are still using texting to communicate.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

Retail TouchPoints

JUNE 11, 2021

Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue. To provide a shopping experience that seamlessly ties channels together, retailers must offer multiple ways for consumers to purchase products.

Payment Services 199

Payment Services Payments Retail Sporting Goods 199

RTP blog

DECEMBER 23, 2019

While there has been significant growth across e-Commerce, mobile apps, alternative payments options and much more, one area that is currently ripe for digital transformation is customer support. Expand Support Channels Customers today communicate with each other both visually and contextually and across multiple channels.

Payment Services 195

Payment Services eCommerce Payments Mobile 195

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). It’s enough to make retailers without one of their own scramble, particularly as new entrants continue to report mind-boggling ad revenues.

Retail 285

Retail Social Media Multi-channel Channel 285

Retail TouchPoints

APRIL 4, 2024

“There’s also a need to make sure that everybody is comparing apples to apples, because unlike other media platforms, within retail media the owner of the first-party data is also the one that is providing the media and the reporting ,” Bustos added. I thought the IAB did a great job putting a flag in the ground.”

Retail 267

Retail X-cart Banking Definition 267

Retail TouchPoints

JULY 28, 2022

In 2020, a Shopify report found that enabling consumers to interact with products virtually led to a 94% higher conversion rate. How Can Businesses Bring Virtual Try-Ons to Their Customers? Keep customer data safe. Biometric laws, if they apply, require physical and digital security measures to safeguard biometric data.

Retail 256

Retail Customer Data Information Consumer 256

Retail TouchPoints

NOVEMBER 18, 2021

But this “new normal” requires retailers to have access to accurate inventory data — often across multiple channels, both in-store and online. This enables a robust omnichannel retail strategy that delivers a unified, seamless and consistent customer experience across all physical stores, websites and mobile apps.

Shipping Costs 251

Shipping Costs Retail Omnichannel Supplies 251

Sailthru

MAY 19, 2023

Is it possible to scale exponentially while getting more personalized with each and every customer? It is with machine learning and the power of data. Flip through any business journal or year-end earnings report and chances are the phrase “digital transformation” will be front and center. But scaling can be tricky.

Customer Data 78

Customer Data Technology Demo Channel 78

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Companies with loyal customers understand their customers’ needs and deliver personalized experiences.

Shipping Costs 235

Shipping Costs Improvements Live Chat Retail 235

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

Leverage digital marketing channels to promote your spring-themed promotions and reach a wider audience. Utilize customer data and insights to tailor your marketing efforts and promotions to individual interests. Consider launching sales events centered around key spring holidays like Easter and Mother’s Day.

Retail 77

Retail Outdoor Omnichannel Presentation 77

Groove

MARCH 3, 2022

Data-driven decision making involves businesses taking advantage of the statistics, metrics and data that they have available to direct their business decisions. Utilizing business intelligence metrics based on company and customer data allows businesses of all kinds to make smarter decisions internally and externally.

Merchant Services 195

Merchant Services Subscription eCommerce Reference 195

Wiser

JULY 6, 2018

Retail TouchPoints’ latest special report, featuring Wiser, takes an inside look at the rise in customer expectations across channels and how retailers can stay in touch with their shopper’s needs. The Special Report covers: . Pricing: Better Data, Better Decisions featuring Wiser . And more! . .

Download 60

Download Operations Technology Channel 60

Ecommerce Platforms

FEBRUARY 16, 2023

As you probably know, Shopify is a cloud-based, multi-channel commerce platform designed to help businesses create and manage their online store and e-commerce operations. Improved data management: Integrating Amazon and Shopify centralize your sales and customer data, making informed business decisions easier.

Shopify 104

Shopify Merchant Services Payment Services Shipping Costs 104