Retail TouchPoints

FEBRUARY 14, 2023

Consumer-facing brands have spent hundreds of millions of dollars over the past few decades creating unique customer experiences in their physical brick-and-mortar locations. A new customer experience study from J.D. Take retail banks and credit card providers, for example.

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Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

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Social Media Events Document Marketing 317

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call.

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Customer Multi-channel Channel Customer Experience 278

Retail TouchPoints

MAY 16, 2022

For example, francesca’s was suffering from significant customer churn in late 2021 — plenty of new customers were visiting the site, but most made one purchase then “fell out of the bottom,” according to Jann Parris, CMO of francesca’s. This approach can carry through to other marketing and social media efforts as well.

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Social Media Specialty Retailers Presentation Apparel 325

Retail TouchPoints

JANUARY 11, 2024

Our recent study also revealed that the majority (75%) of surveyed retail decision makers believe generative AI can be practically deployed in their business, and 78% believe generative AI will impact their industry in the next 12 months. Support and scale customer service. Streamline product catalog management.

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Retail eCommerce Technology Social Media 276

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Consequently, this is a medium that retailers must seriously consider in order to reach the customers of the future.

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Payments Payment Services Social Media Electronics 278

Retail TouchPoints

MAY 18, 2021

COVID-19 undoubtedly convinced a large number of ecommerce “virgins” to make their very first online purchase, but it’s likely much of the dramatic growth seen over the past year came from infrequent ecommerce users — those that had used online channels for less than 25% of their purchases prior to the pandemic.

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eCommerce Shipping Costs Fulfillment Supplies 240

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. This reorganization around proprietary data is what has led us to today’s retail media boom. The Need to Network. increase in cost savings. Identify talent gaps.

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Retail TouchPoints

SEPTEMBER 6, 2022

Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. At the same time, just to complicate things further for retailers, Gen Z actually likes to shop in physical retail stores, according to the study.

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Merchant Services Payment Services Financial Services Omnichannel 306

GetElastic

APRIL 11, 2023

This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media. According to a study , over $1.65 billion in financing has been obtained for headless commerce in 2020 and 2021 alone.

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Payment Services Payments Social Media Mobile 147

Retail TouchPoints

AUGUST 25, 2023

This includes looking into individual shopping behaviors and it can be used to meet customers’ exact desires and needs within their channel, further incentivizing customers to return to stores. Let’s look at a D2R case study in action and go over what they were able to achieve.

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Retail TouchPoints

JULY 20, 2022

This is the seventh year of the Index , and while the company noted that top-performers “aggressively” rolled out optimized content, frictionless checkout and other cross-channel capabilities, there was a sizeable gap between industry leaders and their peers. In 2019, retailers adopted only 57% of mobile best practices. Loyalty programs.

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Omnichannel Retail Mobile Social Media 288

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

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Customer Customer Retention Social Media X-cart 88

Kissmetrics

JANUARY 26, 2021

As the founders themselves say, Discord is used by various groups, including study groups, art communities, and hikers. This means you can hit a message and reply to someone directly on your text channel. This aids conversation flows, and it’s of obvious benefit to businesses that want to respond to customer queries.

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Channel Games Download Social Media 316

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

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Omnichannel Multichannel Payment Services Retail 101

Retail TouchPoints

JUNE 11, 2020

Half of customers shopped digital channels for products they’ve never bought online before, with consumers buying groceries, household products and toys , while B2B customers purchased supplies , health and safety equipment , and IT hardware. Both studies included respondents from the U.S., UK and Germany.

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eCommerce B2B Toys B2C 179

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Better customer expectation management and needs assessment.

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Omnichannel Live Chat Customer Social Media 148

ROI Revolution

MAY 20, 2021

In fact, in a research study BigCommerce conducted with Retail Dive , 46% of retail executives said they planned to increase their investment in omnichannel retailing moving forward, compared to their plans prior to COVID-19. “If When you think about omnichannel, the first thing that comes to mind is probably your sales channels.

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Omnichannel Payment Services Social Media BigCommerce 109

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. An impressive portfolio.

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Marketing Social Media SEO Workshop 361

Retail TouchPoints

AUGUST 3, 2023

In a recent study, Meta reported a 63% higher conversion rate from lo-fi (low-fidelity) content in comparison to studio-produced content. Consumers increasingly want something real from their entire retail experience, including marketing. He founded one of the first new media agencies in 1991 and social media agencies in 2003.

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Marketing Retail Social Media Consumer 246

Retail TouchPoints

SEPTEMBER 21, 2021

You have to have [social media] surveillance of course, but a better strategy is to use actual cloud-based software-as-a-service that handles the spikes for you,” Goetsch noted. Building Loyalty with Connected Consumer Experiences. Closing the ‘Phygital’ Service Gap: How to Create Connected Customer Experiences.

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Payments Payment Services Customer Experience Social Media 272

UpSellIt

JANUARY 13, 2022

Pay attention to these six trends to optimize your affiliate channel in 2022. Marketers utilize AI to streamline conversion optimization, content creation, and customer engagements. More Emphasis on Omni-Channel Experiences. More Emphasis on Omni-Channel Experiences. Affiliate Marketing Trends for 2022.

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Marketing Social Media Recommendation Channel 134

Algopix

JANUARY 22, 2024

This comprehensive guide will explore proven techniques to maximize repeat purchases and cultivate customer loyalty on Amazon. Harnessing the Power of Repeat Purchases The value of repeat customers to an eCommerce business cannot be overstated. According to a study by Deloitte, repeat buyers spend 67% more than new customers.

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eCommerce Shipping Costs Payment Services Social Media 110

Retail TouchPoints

AUGUST 28, 2020

The idea is that you can get the barometer from your customer, take a stand on something that’s relevant to them and actually modify how your business works because a lot of things are far more transparent — that’s kind of how you want to do it in the big picture, and you can use social media channels for that,” said Conder. “I

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Omnichannel Retail Social Media Customer 334

Retail TouchPoints

MARCH 31, 2022

Brand loyalty is fading fast as shoppers constantly examine new options and are more open to new brands, new distribution channels and new innovations. But in our own research, we uncovered some interesting behavioral data from a national study of 6,000 individuals who were recent purchasers across six product categories.

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Marketing Online Retail Information Consumer 279

Retail TouchPoints

MARCH 8, 2021

Numerous studies have shown that customers still want to talk to your employees, they still want to explore your physical space and engage at a level that can’t be done solely through technology. How should brands be using technology to improve customer service while also elevating human connection?

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Customer Data Customer White Paper Technology 264

Retail TouchPoints

MARCH 9, 2022

It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences. The rest are at risk of losing customer loyalty, brand affinity and revenue. Identifying the Right Use Cases.

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Retail Customer Data Customer Experience Social Media 306

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform.

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PPC Multi-channel Social Media B2C 279

lateshipment

MAY 28, 2020

As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying from this retailer (could be you!). That being said, Should You Focus on Retaining Customers or Acquiring New Ones? Final Word.

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Shipping Costs Customer Retention Shipping Small Business Retail 246

lateshipment

OCTOBER 12, 2023

E-commerce brands often focus on various channels during the holiday season like marketing, website design , product variations, emails and social media. E-commerce shipping is the last part of the pre-purchase customer journey before the buy button is clicked. Ever thought of ecommerce shipping as a marketing tool?

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Shipping Costs Shipping eCommerce Marketing 130

SellBrite

FEBRUARY 9, 2021

If there are no issues, you can use the customers’ positive feedback as part of your promotion campaign. This tactic creates case studies and super fans who vouch for your product. To get a feel for what your customers’ experience with your product and online store will be like, consider mapping the customer journey.

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Social Media Multichannel Channel eCommerce 115

lateshipment

AUGUST 13, 2021

Suppose you suddenly start getting a massive number of orders, and your supplier is not prepared for it, you could end up losing customers, or worse, providing a bad customer experience. Before you lay out your plan, it’s essential to assess your most profitable channels. Learn about your top-selling products.

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Shipping Costs Payment Services Shipping Social Media 130

Omnisend

DECEMBER 12, 2023

Building personal connections through one-on-one interactions is still an unparalleled opportunity to create memorable customer experiences. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. Attract social media coverage and increase following.

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Events Seminar Marketing Workshop 88

Groove

APRIL 1, 2022

Retaining customers in the CPG market is indispensable, and creating a streamlined customer experience is key to retaining existing customers. Dippin’ Dots serves their ice cream products fresh and on dry icy, so it’s important that their customers’ orders arrive not only on time but at the right time, too.

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Merchant Services Consumer Shipping Costs Drop Ship 195

Kibo

JUNE 10, 2021

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. This may include a brand’s website, social media accounts, mobile app, or physical stores. An omnichannel strategy seeks to deliver a cohesive message across all channels. Download the findings.

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Omnichannel Multichannel Social Media Channel 62

Smile.io

MAY 23, 2023

“By being a soccer player, living an active healthy lifestyle focused on performance, combined with studying medicine, I decided to start experimenting with my own diet,” Benedicte shares. Adding a dash of fun to social media Wondering what Viking Waffle’s recipe for building a strong community is?

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Beauty and Health Social Media Customer Retention eCommerce 69

Fabric Blog

APRIL 22, 2024

The influence of AI and evolving social media shopping trends are accelerating the rate of change in the retail industry. As proof, Forbes lists the “rise of AI” and “social commerce” as two of the four major trends shaping retail this year.

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