Inflow Insights

DECEMBER 20, 2021

Many modern eCommerce businesses don’t just rely on online channels to generate sales. More often than not, these brands employ additional channels — like brick-and-mortar locations, pop-ups, and call centers — to diversify and maximize their revenue streams. This seasonal nature was already reflected in our team’s PPC strategy.

PPC 106

PPC Supplies Channel eCommerce 106

Groove

JANUARY 13, 2021

Our top services include: eCommerce strategy. eCommerce PPC. eCommerce Strategy. In order to build campaigns that convert, it's important for businesses to create a detailed eCommerce strategy. Plus, we create buyer personas by analyzing customers' intentions and motivations. eCommerce design and development.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

Improvements 234

Improvements PPC Retail Financial Services 234

Kissmetrics

JUNE 23, 2020

Foundation methodology Strategies you’re going to learn Strategies & mindset. Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels. Lesson #3: Marketing Channels. Lesson #2: Sales Channels.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Groove

NOVEMBER 12, 2021

It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. This presents a huge opportunity for businesses to drive traffic and revenue through multiple channels. Which Costs More?

PPC 195

PPC Merchant Services Social Media eCommerce 195

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. We also discuss general tactics and strategies you can consider right now. Your Digital Marketing Strategy: Should You Make Strategic or Tactical Changes, and If So, Where? Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

MARCH 8, 2021

Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Let’s say you want a PPC ad to get 100 clicks per day. There are two budget types in the Bing ad platform: Daily: Targeted daily limit for PPC ad spend (actual amount could be a bit higher or lower). Bidding Strategy.

PPC 259

PPC Accessories Apparel Automotive 259

Wiser

JULY 25, 2023

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

Kissmetrics

FEBRUARY 10, 2021

To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working. These are the goals of your sales funnel.

PPC 315

PPC Social Media Books Improvements 315

Inflow Insights

DECEMBER 4, 2018

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for. Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other.

PPC 96

PPC SEO eCommerce Social Media 96

Kissmetrics

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. Your goal should be to put together a system that acquires customers almost on autopilot. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers. What Is the Purpose of Customer Acquisition?

Customer 276

Customer Social Media Customer Retention eCommerce 276

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. It forces you to get good at all of the blocking and tackling basics of customer satisfaction and business. Satisfied customers and quality products are characteristics of the company that can be in the top paid positions in a category week after week, year after year. Meet your customers.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Groove

JULY 19, 2021

Creating an organic ranking strategy that drives significant website traffic can be tough if you don’t follow eCommerce SEO best practices. Understanding what people are searching for and typing into search engines helps inform your content marketing strategy. How To Use Google Ads Keyword Planner.

SEO 370

SEO PPC Information Download 370

ROI Revolution

JUNE 17, 2020

This news follows similar announcements with other established channels. To help your brand take better control of your website and PPC campaigns to increase revenue and convert more browsers into buyers, we’re partnering with Digital Commerce 360 for an expert webinar on June 24 from 2-4pm EST. .

Shopify 78

Shopify Channel PPC Social Media 78

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. The Base Strategy.

PPC 88

PPC eCommerce Other Improvements 88

Inflow Insights

OCTOBER 27, 2021

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Traffic Channels.

Channel 113

Channel Mobile eCommerce PPC 113

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

365 Retail

MARCH 19, 2024

Graham Ridley, Head of SEO at Kingfisher says: “It is often a business imperative that our customers are able to source a specific product quickly and efficiently. They understand the need for a total search strategy, which encompasses organic and paid search optimisation, alongside local SEO and customer reviews.

SEO 67

SEO PPC Omnichannel Management 67

Groove

MARCH 24, 2022

In developing your BigCommerce website, we partner with you to help turn shoppers into customers and increase sales and customer retention. We offer eCommerce strategy, design, development, marketing and website support. At Groove, we develop strategies unique to your BigCommerce store to aid in the success of your business.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. By the end of this article, you’ll have an arsenal of strategies you can execute to make your physical or metaphorical cash register sing. To put it another way: If you haven’t already started planning your strategy, start now.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Inflow Insights

JANUARY 26, 2022

Giving your customers the option to order through phone as well as online can be a smart business move. After all, more purchase channels often mean more revenue, too. But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy.

PPC 115

PPC eCommerce Multi-channel SEO 115

ROI Revolution

JUNE 14, 2023

That’s where an effective product feed optimization strategy comes into play. Typically, you would have to create a custom file on your backend and send it out to wherever you want to advertise your products. Having a strong cross-channel creative strategy is more important than ever.

Merchant Services 78

Merchant Services Shipping Costs PPC Channel 78

Wiser

JULY 25, 2023

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services.

Small Business Retail 78

Small Business Retail Social Media PPC Events 78

Store Growers

JANUARY 29, 2020

But taking a step back and looking at the overall strategy, it does make sense to advertise hard on these products. The reason I mainly look at organic vs paid search is that other channels are a bit trickier to compare. If you’re using Google Shopping, custom labels are key in adding this Product IQ to your product feed.

PPC 113

PPC Article eCommerce Shopify 113

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The real choice is which channel to scale more than the other — and that depends on the details of your business. In this post, we’ll guide you on: A cross platform strategy for using Google Ads and Facebook Ads. Get in touch. Facebook Ads.

PPC 156

PPC eCommerce Social Media Channel 156

Ecommerce Platforms

JANUARY 10, 2022

In their simplest forms, reverse ASIN tools analyze internal traffic channels and bring together that data to boost sales for your own store. In terms of the reverse ASIN tool, it's truly the most advanced solution on the market by the number of analyzed traffic channels. analysis for every keyword. Helium (Cerebro).

PPC 197

PPC Channel Information Other 197

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. A smart B2B marketer opts for a cost-effective marketing strategy.

B2B 138

B2B Social Media PPC Management 138

Inflow Insights

JANUARY 15, 2020

Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. Cart Abandonment.

PPC 162

PPC eCommerce SEO X-cart 162

Retail TouchPoints

MARCH 22, 2022

For Mardis, following Amazon’s tech lead has resulted in a new and innovative packaging design , the implementation of AI and robots across his operation and testing out new marketing strategies like livestreaming. It was a way to find incremental audiences and incremental categories as well.

Small Business Retail 287

Small Business Retail Retail Shopify eCommerce 287

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. We’re able to compound the results you achieve with your AdWords campaigns by integrating them with other channels. AdVenture Media Group specializes in PPC advertising.

PPC 206

PPC SEO Multichannel Social Media 206

ROI Revolution

OCTOBER 4, 2017

Restrict data to the top-performing Google Shopping channel, and the mobile revolution has already arrived. There is a great deal of potential for growth when your mobile strategy lines up with the current and future reality. Now with 50%-70% of traffic coming from mobile, these strategies demand a second look. website strategy.

PPC 60

PPC Mobile eCommerce Search Marketing 60

Kissmetrics

OCTOBER 4, 2020

This can include things like marketing channels (search, PPC, content), operations or product data. Or perhaps you may need to leverage data to scale an existing marketing channel. Or perhaps you need to discover new market segments by leveraging customer data. Maybe you need to optimize your processes to reduce costs.

Technology 283

Technology PPC Channel Marketing 283

BigCommerce

MARCH 23, 2017

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. Visibility isn’t cheap.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Algopix

SEPTEMBER 26, 2023

One of the most effective strategies to achieve this is through market gap analysis. A market gap, also known as a gap in the market or white space, refers to an area within a specific industry or niche where there is unmet demand or an underserved customer segment. What is a Market Gap? What products or services do they offer?

eCommerce 130

eCommerce Marketing Social Media Supplies 130

eCommerce Training Academy

DECEMBER 8, 2017

If you want more customers, you will need to get your name out there in order to drive more traffic to your online store and generate sales. The question is: which digital marketing channels should you focus on to get more website traffic ? In this post, I want to share with you the 8 most important digital marketing channels.

Channel 78

Channel Social Media Marketing eCommerce 78

Kissmetrics

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Whether you’re an SME or a massive conglomerate, you can use these strategies to increase your sales and give your Q4 pipeline a kick in the direction. The only problem? Your sales pipeline is dry.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Omnisend

MARCH 21, 2021

As the word gets out about your product, you’ll have to entice your leads to make a purchase — hopefully creating loyal return customers along the way. Below, we’ve listed a few marketing strategies that every ecommerce brand should be tapping into when considering how to scale for marketing. Social media marketing.

Marketing 142

Marketing Social Media PPC Customer Retention 142