Retail TouchPoints

MAY 8, 2023

While this data doesn’t paint a particularly cheerful picture — and it’s certainly alarming for digital-only players — it’s not all doom and gloom. He added that for Q1 of this year, “conversion and basket sizes are down, and we see that fairly consistently across our customer base.”

Channel 271

Channel Merchant Services Payment Services Recommendation 271

Retail TouchPoints

AUGUST 23, 2023

That is why global innovation agency Outform is reimagining the store mannequin by combining 3D-like hologram tech, dynamic content and real-time data into one robust experience. “In They can then retarget across other online channels with tailored content at a later time, using A/B testing to refine the insights further.”

Apparel 246

Apparel Accessories Omnichannel Consumer 246

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 279

Marketing Consumer Information Customer Retention 279

Retail TouchPoints

OCTOBER 24, 2023

It doesn’t look like a commercial or an ad, he just looks like a guy with a TikTok channel creating content. It’s a fun way to lean in and take the assets we already have that are valuable in our own stores and put them into new channels.” Brands are also exploring how digital channels can inspire IRL (in real life) engagement.

Food and Beverages 278

Food and Beverages Workshop Games Consumer 278

Retail TouchPoints

JANUARY 9, 2024

Retailers have begun leveraging their substantial customer purchase data to inform advertiser’s media strategies. This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection.

Retail 290

Retail Omnichannel Channel Mobile 290

CPC Strategy

MARCH 11, 2024

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. What Are FAST Channels? million viewers.

Channel 94

Channel Subscription Marketing Presentation 94

Retail TouchPoints

JUNE 23, 2020

Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. The retailer hopes to eliminate silos and unify customer data to drive more intelligent omnichannel engagement across email, mobile, social media, SMS and its retail stores.

Customer Data 290

Customer Data Omnichannel Customer eCommerce 290

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

Multi-channel 105

Multi-channel Channel Multichannel eCommerce 105

Retail TouchPoints

MAY 2, 2024

The businesses that stay agile and data-driven are set to benefit the most. As the industry evolves, it will be crucial for stakeholders to remain adaptable, leveraging data and partnerships to meet the changing needs of consumers in a digital-first economy.

Customer Retention 153

Customer Retention Payment Services Gifts Marketing 153

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

Payments 311

Payments Payment Services Retail Channel 311

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

Consumer 278

Consumer Customer Experience eCommerce Technology 278

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences.

Retail 264

Retail Customer Data Channel Arts 264

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data. So how can the two coexist?

Customer 237

Customer Retail Information Consumer 237

Retail TouchPoints

JANUARY 4, 2024

billion in online spend — an all-time high, according to Adobe data, and $2.1 Other key data points for holiday 2023: Mobile commerce overtook desktop, clocking 51.1% Mobile shopping was highest on Christmas Day, when it drove 63% of online sales; Curbside pickup remained popular, used for 18.4%

Social Media 264

Social Media Payments Payment Services Toys 264

Retail TouchPoints

MARCH 9, 2022

A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. This is problematic because customer data should guide a majority of business decisions including marketing, inventory management, merchandising and more. So how do retailers regain the power of their data?

Retail 306

Retail Customer Data Customer Experience Social Media 306

Optimizely

APRIL 3, 2017

Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. This includes things like watching promotional videos, linking a product to social media, and even simply visiting the retailer’s store on mobile.) Incentivize engagement with rewards on purchases.

Mobile 186

Mobile Customer Omnichannel Social Media 186

RTP blog

MAY 13, 2019

As people continue to get comfortable with the idea of carrying out transactions on their phones, smart retailers will make sure that every potential purchasing journey, whether it’s on the mobile web or in a mobile app, is able to give the customer the personalized, seamless, and cohesive experience they desire.

Mobile 150

Mobile Retail eCommerce Mobile Payments 150

Retail TouchPoints

OCTOBER 10, 2023

At the same time, retailers are acutely aware that ecommerce sales are continuing to grow as a percentage of overall holiday spending and, within that percentage, mobile sales in particular are skyrocketing. eMarketer expects retail mobile commerce sales to account for 43.4% In 2024, mobile commerce sales are expected to hit $534.18

Mobile 263

Mobile Retail Social Media Payment Services 263

Retail TouchPoints

MARCH 17, 2022

Sensormatic Solutions has expanded its collaboration with Unacast in a partnership that will combine consumer mobility data with in-store traffic data to help retailers build shopper insight capabilities that span the entire path to purchase.

Travel 295

Travel Retail Mobile Channel 295

Groove

APRIL 16, 2024

A few of these key features include things like a drag-and-drop online store builder, automated inventory management tools, multi-channel selling, and an advanced suite of marketing and SEO tools. This allows eCommerce store owners to unify customer data, insights, and interactions across sales, marketing, and customer service channels.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Omnisend

NOVEMBER 12, 2021

We follow the public companies’ earnings calls a lot and we follow the industry data a lot. . Scot is very much an entrepreneur, so he’s very interested in new, young companies, but he founded a company that he took public called Channel Advisor, which is a big vendor in our space. There’s probably a bias.

Channel 78

Channel eCommerce Shopify Consumer Electronics 78

Sailthru

JANUARY 13, 2020

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile is different. Mobile apps are integral to that experience.

Customer Experience 60

Customer Experience Mobile Channel Other 60

Optimizely

APRIL 19, 2018

When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand. Is it on your website or mobile app? Experiment and use the interaction data as your north star. The post How to Use Voice as a B2C Acquisition Channel appeared first on Zaius.

B2C 207

B2C Channel Payment Services Customer Experience 207

Retail TouchPoints

MARCH 27, 2023

Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. “The data Visit Local provides will help us make important decisions to help continue the growth of our bookstores.” ” .

Books 306

Books Customer Retention Social Media Mobile 306

Retail TouchPoints

JULY 13, 2023

includes cloud technology solutions with rich mobile functionality for omnichannel, POS, merchandising, ERP, warehouse management, analytics and loss prevention. The Retail Management Suite from Jesta I.S. We were impressed by Jesta’s ability to complete a significant ERP implementation within our tight timeline.”

POS 244

POS Omnichannel Supplies Mobile 244

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 261

B2B eCommerce BigCommerce Omnichannel 261

GetElastic

OCTOBER 18, 2022

In today’s market, consumers expect flexibility and consistency in the way they shop across multiple channels and touchpoints including website, store, mobile and social. With these expectations, brands must deliver accurate and consistent product information across different sales channels. million per year.

Multichannel 78

Multichannel Channel Information Books 78

Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. For the most conclusive results, you’ll need to compare several data points. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Evaluating eCommerce Conversion Rates by Channel. Traffic Channels.

Channel 113

Channel Mobile eCommerce PPC 113

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Retail TouchPoints

AUGUST 20, 2020

That weapon is an immensely valuable yet often underappreciated asset: data capital, specifically around consumer insights and demand forecasting. With incremental investment, they can ingest, enrich and harvest valuable customer and product insights to improve operational capabilities and monetize data with trade and advertising partners.

Retail 203

Retail Consumer Goods Omnichannel Mobile 203

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. .

Channel 98

Channel Multi-channel Marketing Retail 98

Optimizely

MAY 4, 2017

Because of its real-time nature, mobile push is best used for time-sensitive messaging and updates, including letting customers know about flash sales, inventory restock notifications, low stock warnings, and last-day alerts on coupons and discounts. More specifically, how can you re-engage your mobile shoppers using a push message?

Mobile 170

Mobile Shopping Carts Reference Download 170

RTP blog

NOVEMBER 4, 2019

By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact. And what’s more convenient than a mobile app that allows you to browse products, check prices and purchase goods no matter where you are?

eCommerce 150

eCommerce Mobile Download Social Media 150

Retail TouchPoints

DECEMBER 15, 2022

As part of an overhaul of its online offerings, Casey’s aligned its digital tools to build a new ecommerce presence, launched mobile apps, introduced a loyalty program and forged partnerships with third-party delivery companies. 6 billion engagements captured. 6 billion engagements captured.

Arts 295

Arts Mobile Customer Loyalty Customer Data 295

Retail TouchPoints

APRIL 3, 2024

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

Small Business Retail 263

Small Business Retail Banking Retail Travel 263

Retail TouchPoints

AUGUST 25, 2023

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. This has challenged the D2C model, since obtaining data and insights for in-store purchases is next to impossible.

Retail 246

Retail Social Media Consumer Channel 246

RTP blog

JUNE 6, 2018

But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy? The nature of the customer’s mobile lifestyle is premised upon a mobile-first approach.

Mobile 150

Mobile Merchant Services Technology Fulfillment 150