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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 194
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How a Lack of Direct-to-Consumer Options Hurts Players

FastSpring

A lot of big changes around direct-to-consumer options in the games industry have been going on in the past few months. A ruling in favor of Epic in Epic Games v. Amidst these Goliaths fighting over revenue from games and in-app purchases are the players. For example: The settlement between U.S. States and Google.

Consumer 151
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Cross-Channel Home Décor Retailing: 5 Take Away Lessons from The Game Changers

RETAIL MANAGEMENT SOFTWARE

While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online home furnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans. What is cross-channel retailing?

Channel 61
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Shoptalk 2023 Recap: Key Trends and Learnings

GetElastic

Today’s market requires the flexibility to reach customers across touchpoints and channels whether through mobile, in-person, or in-store. However, the conversation has now shifted from not just reaching the various touchpoints, but to creating a unified experience across channels.

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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. This marketing software lets you drive revenue with lead management, mobile marketing, and more. Basically, it makes personalized messages simple.

Marketing 362
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Best Headless Commerce Platforms in 2023

GetElastic

Connect with an Elastic Path expert to answer all of your questions, set up a demo, access a free trial, or discuss pricing options. Brands from various industries such as travel, gaming, and retail enjoy the benefits of a composable, API-first, microservices-based headless commerce solution. Read our eCommerce platform buyer’s guide.

Magento 147
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Top Market-Driven B2B eCommerce Trends of 2021

GetElastic

B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity.

B2B 145