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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon.

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How to Sell & Ship Perishable Goods Online

Groove

In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores.

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How Gen Z is Disrupting the Fragrance Sector

ESW

Some are taking that income to the ecommerce beauty and fragrance market in droves. From how they wear it to where they buy it and why, Gen Z is shaking up the fragrance market. Instead, they prefer scents and brands that are marketed as unisex. In 2022, the home fragrance market value was $9.15

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5 Steps to Grow Your Ecommerce Business with Email Marketing

Smile.io

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.    Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can.   Trust equals sales.

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Five Ways eCommerce Retailers Can Boost Employee Morale During the COVID-19 Crisis

lateshipment

Evidence suggests that the global eCommerce market is snowballing despite the Coronavirus pandemic. Leaving them in the dark about stock levels, store procedures, and other allied matters should be avoided at all costs. Create dedicated spaces and channels on platforms such as Zoom and Slack to aid social connection. .

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Top 10 Small Business Ideas – Low Start-Up Costs and Easy to Scale

Korona

Whether it’s just a temporary way to make some extra money or it turns out to be a lifelong business, getting started with any of these is relatively easy without dramatic up-front costs. Again, the costs of getting started are low. And again, the start-up costs are relatively low. Word of mouth marketing is invaluable.

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The Real Impact of Late Deliveries & How to Handle Them

lateshipment

The Human Cost of Late Deliveries. You would most certainly not accept an excuse like “We outsource our shipping needs to FedEx, UPS, or DHL, so please check with the shipping carrier.” It costs as much as seven times more to acquire a new customer than to retain an existing one. They want it free. They want it NOW.