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The Case For Subscription Service In CPG

Retail TouchPoints

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. The imperative for CPGs to find new channels and new revenue streams has never been stronger. The Shift To Subscription Models.

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How to Start a Subscription Business that Works

Ecommerce Platforms

From Birchbox to Dollar Shave Club, and Kiwi Crate to Netflix, we seem to live in a world of subscriptions, whether it be for software, movies, clothing, food, or whatever else you don't mind paying for with a monthly subscription. There's a reason so many subscription-based business models seem to be popping up.

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Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits

BigCommerce

Don’t even say it out loud: Subscription boxes are not dead. Heralded as the newest, greatest ecommerce strategy beginning around 2010, subscription box services like BirchBox, Trunk Club and Dollar Shave Club have not only made headlines – they’ve made billions. In 2011, subscription brands made an estimated $57,000,000.

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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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How to Sell Subscriptions on Shopify (Jan 2022)

Ecommerce Platforms

Convenience is the name of the game for online subscriptions. They want access to an infinite supply of streaming channels instead of having to purchase a movie every night. Subscriptions play an essential role in simplifying lives, but they also make for a wonderful business model. Adobe is a wonderful example of this.

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5 Subscription Marketing Strategies You Should Implement

FastSpring

Essentially, that’s the beauty of subscription business models. Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. In a recent study , Zuora found that 71% of adults across 12 countries have subscription services. What is subscription marketing?

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News: Tentative Settlement in Google Play Direct-to-Consumer Antitrust Lawsuit Announced

FastSpring

Google , 37 attorneys general maintain that Google uses illegal, anticompetitive, and/or unfair business practices that restrict competition, drive up prices, and limit choices, all of which harm consumers that purchase games and other digital goods through the Google Play store. Led by Utah Attorney General Sean D. What about Apple?