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The 2024 Brand Experience Award Winners areā€¦

Retail TouchPoints

Retail TouchPoints is announcing winners of the fifth annual Brand Experience Awards , a program designed to spotlight the brands and retailers that are reimagining and elevating customer experiences across all channels. The final 24 brands and their winning strategies will be featured in an in-depth report running next month.

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Best 20 Multi-Channel Listing Software: Boost Your Online Presence

Algopix

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

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Standardized Measurements, Collaboration Crucial to Retail Mediaā€™s Continued Growth

Retail TouchPoints

In conjunction with the Media Rating Council , it spent over a year working with leaders across retail media to develop a comprehensive set of retail media measurement guidelines for the U.S. Pollet himself wasnā€™t a part of developing the IAB guidelines but a member of his team was in the working group.

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The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

That same grandchild, on the other hand, might spend weeks parsing smartwatch reviews, adding, then abandoning items in their cart on both mobile and desktop, before finally purchasing because of an enticing email offer. Itā€™s a complex process, and itā€™s why omni-channel selling is so important. What is omni-channel retail?

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[Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert Tips to Dominate It Now

BigCommerce

Getting smarter about sales channel strategies. See, our evolving understanding of consumers’ behavior now suggests that shoppers browse and buy on various channels, making the whole buying process a long and complicated one. For retailers, being there at all of those touch-points is known as omni-channel selling.

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5 Design Best Practices for Mobile-Friendly Conversion Strategies

UpSellIt

In a world where shopping for just about anything is literally at our fingertips, itā€™s more important than ever to follow mobile design best practices. In 2020, mobile devices drove 61% of visits to U.S. With stats like that, how could you not prioritize your mobile user experience? First, Google now has mobile-first indexing.

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Retail Media is Omni-Funnel: How to Master It

Retail TouchPoints

Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results. No Media Channel is Upper- or Lower-Funnel Itā€™s true: any media channel can expand brand awareness, and any media channel can deliver product or sales messaging.

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