article thumbnail

Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. TikTok is undoubtedly at the forefront of technological innovation and more advanced, engaging content.

Consumer 246
article thumbnail

The Future of Experiential Retail

Retail TouchPoints

Experiential retail, in its most nascent form, is when retailers implement immersive, interactive, technology-enhanced shopping experiences. Let’s take a look at a technology that has emerged to enhance experiential retail. It has quickly become an essential technology for retailers to utilize.

Retail 273
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

If Amazon and Walmart Can Do It, So Can You

Retail TouchPoints

For comparison, the next largest ad channel in terms of growth was digital, which grew 24% in Q1 YoY (albeit from a much larger starting point.). That is no different than a magazine, which monetizes its physical space to sell advertising. The reason for OOH ad growth is simple to understand.

Outdoor 254
article thumbnail

Advanced Omni-Channel: Smaller Format Stores

OrderDynamics

Advanced Omni-Channel: Smaller Format Stores. Why would smaller format stores be considered an advanced omni-channel approach? Fortune magazine ran an article discussing why Kohl’s prefers to have more stores than to consolidate them. The post Advanced Omni-Channel: Smaller Format Stores appeared first on OrderDynamics.

Channel 50
article thumbnail

The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture. What’s Next: Social. 3:30 PM – 3:50 PM.

article thumbnail

Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). The differences reflect how advanced technologies influence those goals.

article thumbnail

How Hydra Health is Transforming the Hospital Gift Shop

Retail TouchPoints

Stores also include a curated product mix that includes personal care items, apparel, snacks and refreshments, books, magazines and gifts, to ensure there’s an array of products that meet the needs of all possible visitors. The key is getting the “fundamentals” of good retailing right, according to Kloor. “For

Gifts 225