Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

Marketing 195

Marketing WooCommerce Multi-channel Social Media 195

Retail TouchPoints

MAY 2, 2024

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% As the industry evolves, it will be crucial for stakeholders to remain adaptable, leveraging data and partnerships to meet the changing needs of consumers in a digital-first economy. In the U.S.,

Customer Retention 270

Customer Retention Payment Services Gifts Marketing 270

Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. And, it’s not just for marketers. Online retailers are also using social media to drive revenue.

Social Media 220

Social Media Definition B2C Food and Beverages 220

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 129

Channel eCommerce Social Media Customer Loyalty 129

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Small Business Retail 237

Small Business Retail Marketing Retail Social Media 237

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Media 242

Social Media Marketing Customer Recommendation 242

Retail TouchPoints

NOVEMBER 3, 2023

Preis, her team and really the whole organization had no choice but to become digital-first, and this pandemic survival tactic actually helped them meet the audience expansion challenge as well. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

Channel 274

Channel Apparel Customer Marketing 274

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

Social Media 52

Social Media eCommerce Marketing POS 52

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Luxury Marketing Trends. Luxury Brand Marketing Strategies.

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

SEPTEMBER 21, 2021

This can bleed over into targeted email campaigns or even social media ads. To prioritize personalization, retailers must consider how they’ll streamline or automate the utilization of such content across all ecommerce channels.

eCommerce 246

eCommerce Social Media Technology Online Retail 246

Wiser

APRIL 18, 2024

This is particularly challenging when considering the diverse channels and regions through which products must be marketed. Digital Channels and Consumer Engagement The rise of digital channels has significantly impacted consumer engagement and sales, particularly in baby and shave care products.

Channel 78

Channel Management Social Media eCommerce 78

Retail TouchPoints

MAY 8, 2023

pullback in online spending contributed to a 2% year-over-year drop globally, although growth rates remained higher in smaller markets like the Middle East and Africa, at 21% , and in Latin America, which saw 7% growth. “If for Q1 2023 — the first period with no online sales growth since the Index debuted in 2014.

Channel 251

Channel Merchant Services Payment Services Recommendation 251

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. RTP: How are you balancing your marketing and advertising to drive traffic not just to your owned ecommerce platform but also to your wholesale retail partners like Target?

Toys 268

Toys Social Media Subscription Consumer 268

Retail TouchPoints

JULY 6, 2023

In the realm of sustainability, big-name retail companies have taken the lead in marketing their eco-friendly endeavors, capitalizing on these opportunities to expand their green loyalty program initiatives.

Customer Loyalty 242

Customer Loyalty Customer Retail Financial Services 242

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 246

B2B eCommerce BigCommerce Omnichannel 246

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

Marketing 245

Marketing Retail Social Media Consumer 245

ROI Revolution

MAY 21, 2021

The platform mentioned that Mexico has over 23 million active users each month, but will have its work cut out in solidifying its position in the digital space as Pinterest ranks seventh in overall social media use in Mexico. Facebook Offering New Social Commerce Tools. What Is Clubhouse?

Social Media 78

Social Media Download Document eCommerce 78

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 114

eCommerce Marketing eCommerce Marketing Toys 114

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Supplies 362

Supplies Social Media Consumer Marketing 362

Algopix

SEPTEMBER 26, 2023

One of the most effective strategies to achieve this is through market gap analysis. In this comprehensive guide, we will explore the concept of market gap analysis, the steps involved, and how Amazon sellers can leverage it to their advantage. What is a Market Gap? This is where market gap analysis comes into play.

eCommerce 130

eCommerce Marketing Social Media Supplies 130

ESW

APRIL 3, 2023

As we headed home, we reflected on key topics and trends that are poised to shape the landscape for brands with DTC channels. To meet that demand, retailers and brands with DTC channels cannot depend on ecommerce sites alone. Brands must know their target customer and which channels that customer prefers.

Channel 78

Channel Customer Loyalty Social Media Customer Experience 78

Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We My daughter lives in technology.

Omnichannel 278

Omnichannel Social Media Mobile Fashion 278

Retail TouchPoints

DECEMBER 21, 2023

In a time where some loyalty programs are giving less, Ulta Beauty Rewards is proud to give the same amazing benefits our members love, in addition to an even better birthday experience,” said Kelly Mahoney, SVP of Customer and Growth Marketing at Ulta Beauty in a statement.

Gifts 245

Gifts Social Media Channel Other 245

Kissmetrics

SEPTEMBER 17, 2021

Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great. Creator Studio even has a calendar view so you can see all the content published and scheduled to publish, which is awesome for social media teams.

Social Media 359

Social Media Marketing Customer Loyalty Other 359

Retail TouchPoints

JUNE 10, 2022

The market could reach $783.3 Think about why younger shoppers liked these tools, add in what appeals to them in other channels today, and use this information to inform your initial metaverse adoption strategy. However, new channels also mean new expectations. Social Media Creates a Blueprint for Future Innovation.

Social Media 274

Social Media Channel Technology Travel 274

Retail TouchPoints

MAY 13, 2021

To meet the anticipated demand, recruiters are preparing to ramp up hiring efforts by evaluating their strategies, processes and technology, to be ready to onboard the best quality hires when this time comes. Having a strong presence on social media can be instrumental in appealing to top talent in the retail industry.

Marketing 199

Marketing Social Media Retail Technology 199

Retail TouchPoints

NOVEMBER 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. Social media platforms are built off of this philosophy entirely. Second is the inability to service today’s higher content demand due to much higher retailer and marketing channel needs.

Supplies 285

Supplies Social Media Channel Technology 285

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 working with the leading agencies, publishers and marketers across digital media.

Social Media 255

Social Media Channel Customer Loyalty Banking 255

Retail TouchPoints

MARCH 31, 2022

They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. Brand loyalty is fading fast as shoppers constantly examine new options and are more open to new brands, new distribution channels and new innovations.

Marketing 278

Marketing Online Retail Information Consumer 278

Retail TouchPoints

AUGUST 8, 2023

“Despite there being an approximately 70% drop off in daily active users, we’ve still seen a massive amount of engagement,” said Kayla Kleinman, Social Media Associate for Bookshop.org , an ecommerce site that connects readers to independent booksellers, in an interview with Retail TouchPoints. Why is Threads Valuable?

Social Media 230

Social Media Customer Beauty and Health Consumer 230

BigCommerce

FEBRUARY 1, 2018

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts. Social media copy. Meta titles.

Marketing 354

Marketing Social Media eCommerce Arts 354

Retail TouchPoints

JANUARY 4, 2023

Youthforia Founder Fiona Co Chan is featured regularly in the brand’s social content. They’re using authenticity to fuel their product and marketing strategies, and growing from the bottom up using that intelligence. We leverage our community on social to drive awareness for all of our new channels,” she said.

Social Media 287

Social Media Omnichannel Channel Information 287

Retail TouchPoints

MAY 8, 2024

RTP: A lot of consumers are venturing to brand sites via paid channels now. In fact, your research found that traffic shares for direct traffic, as well as organic, social and search all dropped year over year, while paid vehicles increased. RTP: What about owned channels? of visits versus 17% in last year’s results.

Merchant Services 226

Merchant Services eCommerce Channel Mobile 226

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

Groove

DECEMBER 7, 2023

Moving on throughout the day are networking breaks, retailer meetups, and other social activities to break up the day. Some other noteworthy Keynote panel discussions include shaping the ideal digital customer experience, the state of D2C in 2024, and melding brand and performance marketing.

Events 195

Events Social Media Workshop Download 195

Retail TouchPoints

NOVEMBER 2, 2021

Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be. Enter: mobile marketing. Map Customer Journeys for Data-Driven Mobile Marketing. Once you’ve identified your high-value customers, you’ll want to show them love.

Point of Sale 297

Point of Sale Mobile Customer Marketing 297

Kissmetrics

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. For example, “content marketing” may be your primary keyword.

Marketing 362

Marketing Social Media Blog Improvements 362