Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content. Why Your YouTube Channel Needs an Audit.

Channel 309

Channel Social Media SEO Other 309

Optimizely

APRIL 18, 2019

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do. What does that look like?

Marketing 299

Marketing POS Channel Clothing 299

Groove

JULY 23, 2020

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. eCommerce Marketing Software: Increase Revenue. Stamped.io

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Email marketing. “Email marketing for ecommerce businesses is, without a doubt the most cost-effective way to advertise. in 2019 to 14.9% Advertising.

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Kissmetrics

JUNE 8, 2021

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. There are many types, formats, and levels of distribution channels. What Are Distribution Channels? Direct Channels.

Channel 263

Channel Magazine Consumer Operations 263

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 195

Merchant Services eCommerce Marketing Recommendation 195

CPC Strategy

MARCH 11, 2024

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. What Are FAST Channels? million viewers.

Channel 92

Channel Subscription Marketing Presentation 92

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 264

Marketing Customer Retention Shopify Social Media 264

Groove

JANUARY 4, 2021

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Paid Media Strategy: Increasing This Client's CVR & Revenue. In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. The Problem.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Optimizely

JUNE 27, 2017

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. And you can understand how your campaigns are performing in terms of something other than channel metrics.

Channel 191

Channel Jewelry Marketing Customer Loyalty 191

lateshipment

SEPTEMBER 12, 2023

Let’s take a look at some unique strategies that e-commerce brands have incorporated to convert the customers during BFCM. 5 strategies to stand out during BFCM 1. Its a unique strategy in which Walmart asked customers to use a filter on Tik Tok to unwrap their present and that gave them the coupon code.

Social Media 130

Social Media Multi-channel eCommerce Events 130

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Host a Contest.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

ROI Revolution

JULY 12, 2023

An influencer marketing strategy is an extremely powerful way to promote your brand to your target audience in a way that builds trust. Influencer marketing has the power to affect purchase decisions because of the relationship and trust cultivated with the influencer’s unique audience. Establish trust and authority.

Marketing 78

Marketing Social Media Beauty and Health Food and Beverages 78

Kissmetrics

SEPTEMBER 30, 2020

Due to the competitive digital landscape , business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. Having a carefully drafted digital strategy. Plus, a result-driven approach serves as the basis of digital strategy, which can be very beneficial for your company.

Social Media 265

Social Media SEO Technology Marketing 265

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? What Is Personalized Marketing?

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. E-sellers will leverage social channels more than ever. Source: Multichannel Marketing Report 2023/DataFeedWatch TikTok is still a relatively new social media platform.

Social Media 318

Social Media Beauty and Health Multichannel eCommerce 318

Retail TouchPoints

JULY 28, 2023

For example, a shopper may visit a grocery store to get core staples and still visit the farmers market every week to get high-quality produce that also supports local farms.

Consumer 245

Consumer Leisure Multi-channel Retail 245

Kissmetrics

SEPTEMBER 18, 2020

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. What’s more important is choosing a company that can execute that strategy. Here’s a list of our picks for the best digital strategy companies in the world.

Document 292

Document Marketing Channel Customer Experience 292

Retail TouchPoints

APRIL 29, 2021

In an era when it’s clear that there will never be a new normal — just an endless set of dynamics that equate to no normal — retailers cannot repeat retail strategies and retail playbooks from the past. A good place to start with a strategy tune-up is in that most fundamental of all retail levers — pricing.

Retail 279

Retail Recommendation Supplies Technology 279

Retail TouchPoints

DECEMBER 9, 2020

As a result, marketers need to work harder to sell to young Americans. As the financial rift between generations grows, marketers must consider new strategies to target and attract young business. It’s not enough to segment based on generation: Marketers must understand the motivational trends that guide shoppers.

Shipping Costs 153

Shipping Costs Marketing Channel B2C 153

Kissmetrics

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 315

Marketing Outdoor Consumer Mobile 315

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. Recommendation is a never-ending battle for accuracy and timeliness. Online retail is a competitive scene.

Recommendation 147

Recommendation Customer Retail Social Media 147

Kissmetrics

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. Which is exactly the point of personalization strategies.

Marketing 363

Marketing Recommendation Other Customer 363

Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. And this disruption has implications across so many different touch points for marketers, from your advertising to your data platform stack , right to your martech and adtech. adults and 125 marketers.

Marketing 279

Marketing Consumer Information Customer Retention 279

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

Marketing 246

Marketing Retail Social Media Consumer 246

Groove

JANUARY 28, 2019

The challenge for many businesses, however, is developing a mobile strategy that makes sense for them. To help, we've outlined three mobile eCommerce trends to watch, as well as included considerations for a successful mobile strategy. Anticipate Omni-Channel Shoppers. Connect Social Marketing with Social Selling.

Mobile eCommerce 270

Mobile eCommerce Mobile eCommerce Social Media 270

Wiser

AUGUST 28, 2023

Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. Steps to Build a Better Retail Assortment Strategy An efficient and effective assortment is paramount to retaining customers and driving profits.

Retail 146

Retail Fashion Information Customer Data 146

Groove

MAY 25, 2021

Just like any other facet of marketing, we're continuing to see advancements when it comes to email. Crafting an effective email campaign can be a time consuming process, but with email marketing automation it no longer needs to be. What Is Email Marketing Automation? The Benefits of Email Marketing Automation.

Marketing 283

Marketing eCommerce Shopping Carts Accessories 283

Retail TouchPoints

MAY 3, 2023

Saving Money and Saving the Planet Cindi Kato, Principal at CallisonRTKL , agreed, noting that while design teams are attempting to maximize the lifespan of spaces to support their sustainability goals, executive teams respond most favorably to the cost savings that come with these savvier strategies.

Beauty and Health 306

Beauty and Health Document Consumer Operations 306

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 180

Games Marketing Events Merchant Services 180

Kissmetrics

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Here are the key components: 1.

Marketing 301

Marketing Social Media Gifts Reference 301

Retail TouchPoints

APRIL 24, 2023

As this important shopper segment finds value in creator-guided shopping, brands are recognizing the efficiencies creators are able to drive in terms of marketing, leading to more brands scaling creator campaigns as budgets become more scrutinized. Rodney Mason is Head Of Marketing, Brand Partnerships at LTK. 1] [link]

Social Media 288

Social Media Electronics Accessories Clothing 288

Omnisend

DECEMBER 14, 2023

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. Selling on multiple channels need not cost a fortune if you do it right. So how can you effectively incorporate multichannel commerce into your strategy? It’s not true.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

Omnisend

FEBRUARY 7, 2021

With digital advertising on Google, Facebook, and other social media showing declining results , customer reviews have become such an essential part of making purchase decisions—so much so that we now trust online reviews as much as we trust recommendations from our closest friends and family.

Customer 148

Customer Marketing Social Media Article 148

365 Retail

APRIL 19, 2024

According to MediaPost, the global marketing spend increased, reaching $897.7 However, as revealed by Proxima, most companies spend between 40 and 60 percent of their digital marketing budgets ineffectively, which decreases their overall marketing ROI. billion by 2023.

Marketing 52

Marketing Social Media Live Chat Channel 52

Kissmetrics

MAY 27, 2021

Marketing plays a crucial role in your store’s success. That’s why I’m going to show seven strategies to send your Memorial Day sales soaring. I recommend combining the two via a paid ad campaign on social media. There are two crucial factors you need to get right: The channel you advertise on and the creative you use.

Social Media 267

Social Media eCommerce Events Recommendation 267