Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Email is a top communication channel to reach customers, and 72% of brands allow customers to manage personal preferences.

Shipping Costs 234

Shipping Costs Improvements Live Chat Retail 234

Retail TouchPoints

JUNE 10, 2022

Think about why younger shoppers liked these tools, add in what appeals to them in other channels today, and use this information to inform your initial metaverse adoption strategy. Those younger generations are very eager and willing to spend their money digitally through online platforms and social media.

Social Media 271

Social Media Channel Technology Travel 271

Smile.io

APRIL 15, 2024

A refreshed mobile app experience As a brand that relies heavily on its brick-and-mortar retail locations, PetSmart needs to provide an optimized omnichannel customer experience. That’s where a mobile app is so valuable.    Poor use of social proof and user-generated content like social media posts and reviews. 

Social Media 75

Social Media POS Gifts Events 75

RTP blog

NOVEMBER 4, 2019

By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact. And what’s more convenient than a mobile app that allows you to browse products, check prices and purchase goods no matter where you are?

eCommerce 150

eCommerce Mobile Download Social Media 150

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 284

Retail Social Media Multi-channel Channel 284

GetElastic

FEBRUARY 8, 2019

It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce? 6 ways to optimize mobile commerce: 1.

Mobile 167

Mobile Web Design Omnichannel Shipping Costs 167

Korona

NOVEMBER 3, 2022

Social media is one of the most important online consumer markets for eCommerce ventures. They are essential channels for building a relationship with consumers, but they’re also important avenues for retail merchandising. In the age of social media, shoppers are constantly connected online. What is social selling?

Social Media 52

Social Media eCommerce Merchant Services Payment Services 52

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Looking Ahead.

Social Media 305

Social Media Retail Events Channel 305

GetElastic

APRIL 11, 2023

This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media. According to a study , over $1.65 billion in financing has been obtained for headless commerce in 2020 and 2021 alone.

Payment Services 147

Payment Services Payments Social Media Mobile 147

Retail TouchPoints

JULY 20, 2022

The report also identified four broad areas that would benefit the most from focused retailer investment: • The mobile experience; • Search as a branded discovery vehicle; • Social proof for products; and. These key investments and opportunities include: Mobile experience. Loyalty programs. Now it’s really just shopping.

Omnichannel 265

Omnichannel Retail Mobile Social Media 265

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% This channel is tried and true, but retailers must take a creative and personalized approach to stand out.

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 103

Omnichannel Multichannel Payment Services Retail 103

Retail TouchPoints

AUGUST 25, 2023

The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly.

Retail 244

Retail Social Media Consumer Channel 244

Retail TouchPoints

SEPTEMBER 6, 2022

Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. At the same time, just to complicate things further for retailers, Gen Z actually likes to shop in physical retail stores, according to the study.

Merchant Services 269

Merchant Services Payment Services Financial Services Omnichannel 269

GetElastic

MAY 23, 2022

In a recent study that surveyed leading B2B and B2B eCommerce sites and customers, Stripe discovered that 96% of sites in North America, as well as 95% in Asia-Pacific and 94% in Europe, had at least five basic errors in their checkouts. Mobile Optimization. Does your checkout need a checkup? Go to Elastic Path Payments. Localization.

Payment Services 146

Payment Services eCommerce Payments Social Media 146

Optimizely

AUGUST 15, 2018

He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all. Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Kissmetrics

JANUARY 26, 2021

As the founders themselves say, Discord is used by various groups, including study groups, art communities, and hikers. These include: Screenshare on mobile. This means you can hit a message and reply to someone directly on your text channel. You’ll find this feature in the voice channel. Starting a Discord Channel.

Channel 316

Channel Games Download Social Media 316

Kissmetrics

SEPTEMBER 17, 2021

Log in to your Mobile Money account and click on “Chatbot” and then “Chat starters” on the top bar. Creator Studio even has a calendar view so you can see all the content published and scheduled to publish, which is awesome for social media teams. Send social proof a few days later, such as a case study or short review.

Social Media 359

Social Media Marketing Customer Loyalty Other 359

Kissmetrics

OCTOBER 29, 2020

Winning marketers study their audience. Almost 60 percent of the elite marketers featured in their study conduct audience research once or more per month. If you know where your customers like to spend their time, you have a pretty good idea of the channels to target and the content to use. SEO, PPC, Social media).

Marketing 363

Marketing Document Channel Social Media 363

Kissmetrics

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. Usage of social media has steadily increased across the board, according to another Pew Research study. But, Twitter isn’t a ghost town.

Social Media 290

Social Media Blog Recommendation Article 290

Kissmetrics

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. Email marketing is one of the most effective channels for e-commerce websites. E-commerce Marketing on Social Media.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Kissmetrics

MARCH 25, 2021

Common Thread Collective reports 13 percent of pet supply sales happen via e-commerce channels—and that’s expected to grow drastically over the next several years. Research Your Social Media Platforms. Trying out all sorts of new media is normal for them. That’s the power of using paid ads to target pet owners.

Social Media 272

Social Media Marketing eCommerce Supplies 272

Retail TouchPoints

JUNE 11, 2020

Half of customers shopped digital channels for products they’ve never bought online before, with consumers buying groceries, household products and toys , while B2B customers purchased supplies , health and safety equipment , and IT hardware. Both studies included respondents from the U.S., Sellers Minimize Upside With Poor CX.

eCommerce 152

eCommerce B2B Toys B2C 152

Kissmetrics

MARCH 18, 2021

Generation X marketing strategies should include paid search ads, email marketing, social media, and occasionally even direct mail. Run Paid Ads on Social Channels They Use the Most. Generation X consumers like social platforms, with nearly 78 percent of them being active on social media.

Social Media 269

Social Media Reference Events Automotive 269

Retail TouchPoints

FEBRUARY 14, 2023

A new customer experience study from J.D. We’re seeing versions of the same phenomenon play out in insurance, wealth management, media and entertainment, retail and every other industry. Take retail banks and credit card providers, for example. The reason: these digital touch points are missing the mark on personalization.

Customer 216

Customer Banking Customer Experience Social Media 216

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms. Strong mobile optimization capabilities.

PPC 279

PPC Multi-channel Social Media B2C 279

Inflow Insights

FEBRUARY 5, 2020

We have directly tied these best practices to increased traffic, transactions, and/or revenue in documented case studies for our clients. Our #1 focus is growing our client’s stores, but when our team has the opportunity, they will document the results of their work in case studies. Why This eCommerce SEO Checklist Leads to Sales.

SEO 176

SEO eCommerce Social Media Mobile 176

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 262

Customer Multi-channel Channel Customer Experience 262

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Storm Brain — Best for advertising and social media marketing. Social media seemingly changes by the second. But thankfully, you don’t have to. An impressive portfolio.

Marketing 361

Marketing Social Media SEO Workshop 361

365 Retail

OCTOBER 30, 2023

The report is part of a broader study that includes data from 12,000 consumers and nearly 5,000 businesses across six countries. The Rise of Omni-Channel Retail Despite the digital age, in-store shopping remains popular, with 33% of UK consumers preferring it over online browsing (39%).

Social Media 57

Social Media Retail Shopify Technology 57

Kissmetrics

JUNE 3, 2021

The couple hosts a 20-minute travel TV show on Channel One Russia that takes viewers behind the scenes of their online photos.”. Mobile gaming is a pretty competitive industry. Next, search Google and relevant social platforms for keywords , mentions of your brand, and related hashtags. Compile a list of these people.

Marketing 270

Marketing Games Download Social Media 270

RTP blog

SEPTEMBER 23, 2019

As they shop, they take photos of cool sightings around the store and hold polls on social media for what to buy. If Millennials Must Shop In A Store, They Will Go To Big Box Brands Like Jet And Target These legacy brands are still trusted by Millennials, presenting an array of options as well as an online and mobile experience.

Consumer 150

Consumer Multi-channel eCommerce Apparel 150

RetailMinded

FEBRUARY 20, 2023

Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors. Leverage their established social media following by having them promote your products or services on their social channels.

Small Business Retail 52

Small Business Retail Social Media Marketing Retail 52

Retail TouchPoints

SEPTEMBER 21, 2021

You have to have [social media] surveillance of course, but a better strategy is to use actual cloud-based software-as-a-service that handles the spikes for you,” Goetsch noted. A big driver of this connectivity is the mobile device. Social media shopping is out of its infancy and has become a powerful sales driver.

Payments 235

Payments Payment Services Customer Experience Social Media 235

Kissmetrics

MARCH 3, 2021

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Geotargeted advertising can also raise brand awareness and promote your online channels.

Marketing 315

Marketing Outdoor Consumer Mobile 315

Kissmetrics

MARCH 12, 2018

Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. Social Media Metrics. In 2014, social media was becoming the place to post your content. Exceedingly well. There’s no longer any debate. But simply posting is not enough. You have to promote and measure.

Marketing 205

Marketing Social Media B2C B2B 205

Store Growers

MAY 16, 2019

They achieved this market share by building very strong word of mouth (fueled by their own PR efforts), social media and content marketing. In Away’s market, this ad type comes up a lot on mobile searches. The post How Away Uses Google Ads (Case Study) appeared first on Store Growers. Away Site Analysis. Grab it here!

Shipping Costs 130

Shipping Costs Travel Books Marketing 130