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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

This presents a challenge for retailers, as it’s essential to keep sufficient levels of seasonal stock to avoid missing out entirely, but disregarding other changes, such as the weather, can cause profits to plummet. From cybersecurity to ecommerce, digital to mobile, she has touched every aspect of today’s technology landscape.

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Moving from Monologues to Conversations: How Brands are Driving Innovation with Unified Commerce Experiences

Retail TouchPoints

This concept of starting with a deep understanding of the customer (at times more deeply even than they understand themselves) and building from that point is also the basic premise of retail’s latest technological and philosophical movement — unified commerce. They just want what they want when they want it.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

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How Technology is Supporting the Era of ‘Value’ and ‘Values’

Retail TouchPoints

Faced with an endless number of brands, product options and channels to shop through, consumers are looking for the perfect combination of “value” and “values.” Retail TouchPoints (RTP): How have shifts in consumer behaviors and expectations impacted the way retailers invest in technology? But has it changed their priorities at all?

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Traditionally, online retailers mainly make use of two sensory channels to offer their customer an experience: the visual sense and the auditory sense. This is no longer science fiction. virtual reality).

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Why DTC Brands are Evolving from Disruptors into Omnichannel Players

Retail TouchPoints

DTC is still very much alive and well, but digital-first companies are having to adapt to a new normal where competition is fiercer, financial pressure is ever-present and the marketing tactics that used to work so well are no longer cost-efficient. I look at DTC ecommerce in three pillars,” added Nino.

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Leveraging Technology, Data, and Relationships in Category Management

Wiser

Category management in retail has evolved significantly over the past two decades, reflecting broader changes in technology, consumer behavior, and market dynamics. Category management strategies are increasingly integrated with online platforms, providing a seamless omnichannel shopping experience for consumers.