Retail TouchPoints

JANUARY 12, 2023

Attendees will be able to vote for their favorite item in a Coolest Product Competition, with the two companies earning the most votes winning $15,000 and $10,000. Product categories include food and beverage, fashion, health and beauty, home and pets, office supplies, and cleaning and baby care.

Consumer 253

Consumer Food and Beverages Beauty and Health Toys 253

Kissmetrics

MAY 10, 2021

More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business. You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. How Does Blockchain Work for Data Security?

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

Kissmetrics

OCTOBER 7, 2021

Marketing without cookies means you’d have to rely on first-party data (more on that below) rather than third-party cookies. Here data will be stored anonymously to form a middle ground where companies can obtain customer data without intrusive cookie tracking. Start Gathering First-Party Data.

Marketing 264

Marketing PPC Social Media Books 264

Optimizely

JULY 17, 2018

You know what products they’ve bought, when they bought, when they last opened your email newsletter, the last page they browsed on your ecommerce site, their favorite social channel, and so on. As a marketer, you understand why you’re collecting the data, but what are you doing with it? Probably not enough.

Marketing 170

Marketing Social Media Customer Data B2C 170

Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

Liveintent

NOVEMBER 22, 2022

And that means they need to be smarter than ever about how to use and activate that data. As a 2022 study from Matillon found, data volumes are growing by over 60% per month across organizations. And over 20% of companies are drawing from 1,000 or more data sources. So, how can businesses make the most of that data?

Subscription 62

Subscription Blog Consumer Improvements 62

Optimizely

MAY 30, 2019

For today’s marketers, the challenge isn’t acquiring customer data — we have tons of it! The real struggle is extracting actionable insights from the data that can help guide your decisions as a marketer. Subscribed to your newsletter. Customized for your unique business. Clicked an ad. Made a purchase.

Article 170

Article Blog Social Media Events 170

Optimizely

NOVEMBER 1, 2018

Customer reviews. A newsletter. Companies with killer content marketing strategies. Here are three brands creating content for different stages of the sales cycle to help nurture their customers and eventually, drive a purchase. Website copy. Product descriptions/FAQs. Scout Alarm.

B2C 354

B2C Marketing B2B Article 354

Omnisend

JANUARY 22, 2024

You can provide your name, title, company name, and contact information. Personalization : Use customer data for targeted product suggestions, personalized discounts, and tailored content. Effective email personalization makes customers feel valued, understood, and special.

Information 88

Information Social Media Shipping Costs Document 88

Email Audience

FEBRUARY 28, 2020

And already a lot of improvement can be made with a bit of user data to work with. Email defined how companies are able to reach large target audiences online. And companies are able to increase revenue from the mass audiences that receive your mail… Additionally you’ll also receive another valuable asset – customer data.

Events 104

Events Games Channel Webinar 104

Liveintent

NOVEMBER 17, 2020

With more attention on devices, more audiences spend time reading email newsletters. According to a recent LiveIntent study, 53% of publishers reported an increase in engagement with their email newsletters and 50% saw a jump in subscriptions and memberships. Because who’s most likely to subscribe to your newsletter?

Marketing 71

Marketing eCommerce Subscription Gifts 71

Optimizely

AUGUST 7, 2018

Ideally, you would also be able to collect data on other variables such as newsletter subscription, location, app download, gender, and so on, as this will enable you to build out a more complete picture of your customer and accurately put them into the right customer segment. What does the customer lifecycle look like?

Marketing 199

Marketing eCommerce Multi-channel Customer Retention 199

Optimizely

JUNE 29, 2017

One of the biggest pain points was the 4-hour lag between a customer’s actions and Razorgator’s ability to act on them. In order to get around this, the team outsourced their real-time, triggered emails to a third party – leading to further fragmentation of customer data and communications.

B2C 150

B2C Events Channel Customer Data 150

Optimizely

FEBRUARY 19, 2021

Assuming you’re running your business with the assistance of a CDP (Customer Data Platform), ESP (Email Service Provider) or CRM (Customer Relationship Management), any one of these programs can be integrated with a direct mail marketing campaign. For the purposes of this blog, let’s stick with the example of the CDP.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

BigCommerce

MAY 1, 2018

The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. Note that word ‘selected’: You don’t have to be an expert on every company, or even many.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Optimizely

MAY 22, 2020

In a world where almost every tech company has pivoted to virtual events (Zaius included), a bit of virtual-event fatigue has certainly set in. Brands who focus on collecting customer data and actioning their marketing around it are clearly more adaptable and are in a much better position to increase LTV.

Shopify 195

Shopify Merchant Services eCommerce Events 195

BigCommerce

SEPTEMBER 14, 2018

Sign up for our weekly newsletter. Which Customer Expectations are Changing? Discount Electronics , a twenty-year veteran of the industry, was intentional about evolving their business to match their customers’ changing needs. Clearly, going direct to consumer will affect multiple operational issues at your company.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Powerinbox

DECEMBER 17, 2020

And we know it can help publishers launch personalized content at scale , increase revenue, and make the most of their customer data. For example, a retailer might launch a weekly email marketing newsletter to nurture subscribers with personalized content on a one-to-one basis. So, what’s the problem?

Social Media 79

Social Media Customer Data Multichannel Channel 79

BigCommerce

SEPTEMBER 28, 2017

Combined with automated social media workflows, customers hear back from the team 100% of the time –– within an hour maximum. This matters, because according to Social Media Research: 75% of people who contact a company for customer support via social media expect a response within an hour. This creates customer loyalty.”.

Channel 402

Channel Live Chat Multi-channel Customer 402

Omnisend

JANUARY 23, 2024

Email branding is creating a consistent and recognizable brand identity in your company emails. This involves incorporating your company’s visual and textual elements in your emails, such as: Colors Design Images Fonts Logo Tone How is email branding different from standard email marketing ?

Social Media 88

Social Media Mobile Marketing Other 88

Liveintent

DECEMBER 20, 2021

” Own and control your customer data. ” From there, marketers can use that first-party data to build advertising into their newsletters and even target people outside of email and across the open web. “Going deep into performance allowed us to start scaling companies,” Oates says.

Social Media 126

Social Media Customer Data Marketing Customer 126

BigCommerce

JULY 30, 2018

Growing your ecommerce company in today’s digital environment takes more than balancing the art and science of growth. The company is an online wholesale retailer that sells in bulk without requiring customers to pay club membership fees. Data’s Starring Role in Ecommerce. Sign up for our weekly newsletter.

eCommerce 258

eCommerce X-cart Social Media Arts 258

BigCommerce

AUGUST 8, 2018

Sign up for our weekly newsletter. Many ecommerce leaders are pondering how data and artificial intelligence can be their differentiator. However, few companies are actually executing their AI initiatives. A top reason companies have not piloted projects for AI is they lack a clear strategy. . Don’t miss a post.

eCommerce 231

eCommerce Payment Services Technology Recommendation 231

lateshipment

JANUARY 17, 2023

Hyper-personalization – With the help of shared customer data from tech stack integrations, you can enable different customer-oriented departments to initiate contextual communication with your customers based on their recent purchases, interests, etc. But what’s new in omnichannel commerce in 2023?

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

Groove

NOVEMBER 25, 2019

HubSpot is a cloud-based, software-as-a-service company that offers a full stack of marketing, sales, and service software for your business. A simple newsletter sign-up auto-responder can be done in 20 minutes, but a proper marketing plan for nurturing leads takes more time and energy to set up. What is HubSpot? Website CMS.

BigCommerce 312

BigCommerce B2B eCommerce Marketing 312

Ecommerce Platforms

SEPTEMBER 4, 2019

Klaviyo, Conversio, and Jilt are all marketing tools for ecommerce businesses and other companies that may run as physical retail stores. We also want to make sure that companies aren't choosing software based solely on popularity. After that threshold, you must contact the Klaviyo sales team to customize more of an enterprise plan.

eCommerce Marketing 91

eCommerce Marketing eCommerce Marketing Shipping Costs 91

Smile.io

JANUARY 23, 2023

The food and beverage industry within DTC sees about 1/3 of customers shop for the same brand repeatedly. This competition means that food and beverage companies are ripe to benefit from creating customer loyalty. Members can redeem their points for free items such as guac, double protein, beverages, and company swag.

Food and Beverages 86

Food and Beverages Social Media Customer Loyalty Reference 86

Omnisend

FEBRUARY 1, 2023

Simply put, ecommerce email marketing gives you a chance to reach customers via a channel they’re already active on! It’s more targeted and personalized From paid campaigns and newsletter popups, to order checkout and referrals, ecommerce businesses collect email addresses in many ways.

eCommerce 147

eCommerce Marketing Social Media Shipping Costs 147

Kissmetrics

FEBRUARY 9, 2021

Website users are potential customers. Their ability to navigate your website becomes their experience and their impression of your company. What do you think happens when a customer visits your website and can’t find the answer to their question? Why It’s Important to Measure UX.

Information 304

Information Social Media Other Customer 304

Ecommerce Platforms

DECEMBER 27, 2021

This tool allows business leaders to set up automated workflows to send crucial messages to customers every time they sign up for a newsletter, make a purchase, or even leave something in their shopping basket. For rapidly growing companies in need of comprehensive service, marketing, and sales tools, HubSpot has plenty to offer.

Live Chat 104

Live Chat Multi-channel Subscription Arts 104

BigCommerce

JANUARY 23, 2018

Whether you’re a developer, marketer, entrepreneur or Fortune 500 CEO, there’s an inkling in the back of your mind that perhaps, in the near future, your job or company may be obsolete. Instead, those companies end up buying the brands that do (re: Walmart acquiring Jet.com and Unilever buying Dollar Shave Club). Amazon and Gillette)?

Payment Services 362

Payment Services eCommerce BigCommerce eCommerce Platforms 362

BigCommerce

APRIL 24, 2018

Entrepreneur, Fast Company or Medium posts go viral within the executive community explaining why this or that strategy produced hockey stick growth. Sign up for our weekly newsletter. Sign up for our weekly newsletter. How do you import/export catalog & customer data? Don’t miss a post.

eCommerce Platforms 419

eCommerce Platforms Payment Services eCommerce Shipping Costs 419

Ecommerce Platforms

JUNE 20, 2022

This means you bring in more cash at the beginning, opening up options for reinvestment, and giving your company more breathing room during those usually cash-strapped early months or years. Birchbox offers small sign-up discounts, but they have guaranteed cash flow from monthly and yearly plans, even if customers redeem the discounts.

Subscription 220

Subscription Shipping Costs Merchant Services Payment Services 220

Omnisend

APRIL 14, 2021

Customers are the lifeblood of every business, and an incredible amount of time is invested in attracting, cultivating, nurturing, and reactivating them. With so much riding on the success of finding and more importantly keeping customers, efficiently managing all customer interactions throughout the entire customer lifecycle is crucial.

Customer 78

Customer Omnichannel Customer Retention Channel 78

Kissmetrics

SEPTEMBER 23, 2020

Provide some basic information about your company and your goals. Here are just a few ideas: A pop-up box on your site, asking customers if they need help A subscribe button to receive your newsletter or sales blasts through messenger A sign-up for events, virtual or in-person. I’ve chosen Manychat for an example.

eCommerce 265

eCommerce Information Recommendation Customer 265

Ecommerce Platforms

OCTOBER 12, 2018

But each business has its needs, and the mainstream options are not the way to go for certain companies. Having a single login allows you to look at the catalog, orders, reports, and customer data of all stores within the same place, and that lets you forget about the hassle of having to deal with multiple account logins.

eCommerce 162

eCommerce Multi-channel eCommerce Platforms Merchant Services 162

Email Audience

SEPTEMBER 21, 2023

Email marketing is the process of sending out marketing materials via email to leads, prospects, and customers who have subscribed to your mailing list. It’s the original digital marketing strategy, and companies from all sectors have been using it to great effect for years. It’s not just email marketing that can be automated, either.

Marketing 52

Marketing Live Chat Multi-channel Social Media 52