Remove Consumer Remove Customer Data Remove Customer Experience Remove Fashion
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Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

Personalization is now a hygiene and customers have come to expect it regardless. Source: McKinsey However, personalization is no longer limited to targeted offers in the current landscape; it now covers the entire customer journey. A positive customer experience makes a valuable difference in a retailer’s success.

Consumer 275
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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Product categories include food and beverage, fashion, health and beauty, home and pets, office supplies, and cleaning and baby care. Taking place January 15-16 from 10 a.m.

Consumer 289
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NRF Gen Z Panel: A Group Defined by its Contradictions

Retail TouchPoints

Leaning into Social Engagement (Even When it’s a ‘Horror Show’) Perhaps most important for creating a Gen Z strategy, these people also are “massive content creators and consumers” and they tend to trust people who are personalities on social platforms over more traditional authority figures like political leaders, Pearson noted.

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The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

Retail TouchPoints

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. ShopStyle’s continuing dominance in the fashion realm demonstrates its ability to evolve with the needs of its clients. We’re really focused on curating the best-of-the-best in fashion and home.

Fashion 290
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Forever 21 Selects Amperity to enrich offline and online customer experience

365 Retail

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

Mobile 328
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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. Consumers are just as (and perhaps arguably more so, thanks to COVID-19) comfortable buying new apparel online as they are in-store. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year.

Fashion 148