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Is BigCommerce B2B Edition The Right Choice For Your Business?

Groove

The platform provides tools and capabilities for wholesale businesses to thrive in the digital marketplace. While there are plenty of options for B2C consumers, the unique capabilities a B2B customer requires simply are not available on B2C platforms and apps. What Are the Four Factors Driving B2B to Shift to eCommerce?

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. They aim to encourage these entities to stock more of the product, allocate more shelf space, or promote it more vigorously to customers. What is Consumer Promotion?

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Loss Leader Pricing: Powerful Tool or Slippery Slope?

Wiser

1: Increased Basket Sizes The first positive for loss leaders is in consumer buying behavior—shoppers who feel like they’re getting a deal on one product are more likely to buy other items. That’s when you price the profitable products in their footpaths, as most consumers will add to their baskets on the way to the loss leader.

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Taking Returns into Your Own Hands with Self-Service

Retail TouchPoints

Ecommerce has revolutionized retail shopping, with consumers trading in the poorly lit dressing room experience for the comfort of our own bedrooms. With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward.

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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

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American Girl, the Home Depot and Victoria’s Secret Among List of 2023 Brand Experience Award Winners

Retail TouchPoints

The final 27 winners were selected from a group of more than 100 nominations and represent retail and direct-to-consumer (DTC) brands of all sizes and across various industry segments, from supplements to high-ticket jewelry.

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The Future of Retail is Multilingual

Retail TouchPoints

Gone are the days of merely transactional interactions — customers now crave meaningful connections and personalized conversations, and providing these will set your brand apart. This focus on CX isn’t just a passing trend but rather a fundamental shift in consumer behavior.

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