Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. So holidays are a huge deal for retail.

Multi-channel 266

Multi-channel Marketing Retail Channel 266

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

SellBrite

FEBRUARY 18, 2020

But launching on multiple sales channels and managing inventory while still maintaining his core business on eBay presented a variety of challenges. In fact, according to Sellbrite research, merchants who sell on three or more channels sell 156% more, and Sellbrite merchants experience over 300% growth after just one year.

Multi-channel 126

Multi-channel Channel Multichannel Shipping Costs 126

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call. And yes, customers are noticing.

Customer 246

Customer Multi-channel Channel Customer Experience 246

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 211

Consumer Leisure Multi-channel Retail 211

Retail TouchPoints

JULY 7, 2023

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. For brands, that makes it much more difficult to stand out.

Shipping Costs 231

Shipping Costs Customer Multi-channel Consumer 231

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Media 217

Social Media Marketing Customer Recommendation 217

Retail TouchPoints

JUNE 30, 2023

We are a company all about relationships because that’s what our customers are celebrating when they buy from us — all the relationships in their lives. Understanding this process and implementing a relationship and engagement strategy has been a priority for us as we create a dialogue with our consumers that is more than just a transaction.

Customer 235

Customer Workshop Gifts Multi-channel 235

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

Marketing 78

Marketing Customer Multi-channel Channel 78

Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). CTV viewership is growing every year as more and more consumers “cut the cord,” and the vast majority of U.S. But just as the number of CTV viewers is climbing, so is the number of advertisers.

Consumer 237

Consumer Multi-channel Electronics Improvements 237

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

lateshipment

AUGUST 31, 2023

59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more money shopping compared to the 2022 holiday season. JustUno ] It’s important that e-commerce businesses brace themselves to handle the holiday rush and keep up with the evolving consumer trends. But, let’s face it.

Consumer 130

Consumer eCommerce Social Media Payment Services 130

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? That needs to change.

Customer 298

Customer Multi-channel B2C Omnichannel 298

BigCommerce

SEPTEMBER 12, 2017

No single formula, algorithm or crystal ball can tell you for sure when and why each individual customer will make a purchase. It’s a complex process, and it’s why omni-channel selling is so important. Both BigCommerce and Square exist to make shopping easier and more enjoyable for both sellers and customers, whatever the platform.

Channel 420

Channel Shipping Costs Consumer Multi-channel 420

Retail TouchPoints

SEPTEMBER 22, 2022

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. From 2019 to 2021, the Luxury Pavilion has seen its customer base grown by more than 150% and sales have increased nearly 300%.

White Paper 218

White Paper Customer Multi-channel Fashion 218

365 Retail

MAY 17, 2022

In the purchase process, payment is a delicate phase because it determines the transition from the purchase intention of the customer to the actual sale and the less friction there is at this juncture, the more pleasant the customer experience. billion in fees, labour, and lost business in 2020.

Merchant Services 105

Merchant Services White Paper Payment Services Multi-channel 105

Korona

APRIL 1, 2021

Digital channels and the ability to keep in constant and instant communication with shoppers have made this easier than ever. There are different retailing channels for any type of business. Instead, focus on a few areas where you can increase your omnichannel marketing and grow your presence. You should be no different!

Multi-channel 52

Multi-channel Channel Small Business Retail Retail 52

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 292

Social Media Multi-channel Consumer Comparison Shopping 292

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. in November 2022.

Merchant Services 243

Merchant Services Payment Services Multi-channel Shopify 243

Retail TouchPoints

MARCH 29, 2024

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 Executives in this role are caught in a whirlwind of balancing investments with rapidly evolving consumer touch points, staying afloat amidst a sea of trends, strategies and tactics.

Multi-channel 213

Multi-channel Magazine Department Stores Banking 213

Retail TouchPoints

SEPTEMBER 18, 2023

based sellers exported more than 216 million products to customers in other markets through the platform. Here’s a look at how Amazon is moving even further away from the domain of retailer with the debut of new services in supply chain management, shipping, banking, market research, product development, inventory management and more.

Payment Services 317

Payment Services eCommerce Shipping Costs Multi-channel 317

Retail TouchPoints

NOVEMBER 10, 2022

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? .

Consumer 209

Consumer Gifts Events Customer Experience 209

Retail TouchPoints

OCTOBER 25, 2023

Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season. Unfortunately, the nature of holiday shopping also makes customer service issues more problematic. If the wrong food is in the bag [that’s given to the customer], your CX is shot.

Multi-channel 315

Multi-channel Customer Experience Mobile Improvements 315

Kissmetrics

DECEMBER 9, 2022

You don’t have time to run the business and still email every single customer after they purchase your product. Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. In fact, more than 50% of companies are using marketing automation.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Omnisend

DECEMBER 7, 2021

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond. Reading Time: 6 minutes. 7 key trends.

Marketing 190

Marketing Multi-channel Mobile Channel 190

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

Retail TouchPoints

JULY 6, 2022

as its official retailer across all channels in India. The long-term franchise agreement will allow Reliance to introduce Gap’s latest offerings through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms. has named Reliance Retail Ltd. Financial terms of the deal were not disclosed. “We

Multi-channel 251

Multi-channel Consumer Electronics Fashion Retail 251

Retail TouchPoints

FEBRUARY 9, 2023

Over the last decade or so, Batteries Plus has struggled to find its place in the world of digital retail, even as consumers have become ever more reliant on battery-powered devices. Right now [those experiences] look very similar, so we’re working to reinvent what those consumer journeys look like.”

Customer Data 179

Customer Data Customer Omnichannel Electronics 179

Ecommerce Platforms

DECEMBER 6, 2022

The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. As consumers spend more time shopping online, they have countless companies competing for not just their attention, but their loyalty. Here are some of the top-rated solutions on the market today.

eCommerce 197

eCommerce Marketing WooCommerce Shopify 197

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 186

Games Marketing Events Merchant Services 186

Retail TouchPoints

JANUARY 14, 2021

Bed Bath & Beyond has appointed two new strategic marketing leaders — Kristi Argyilan as SVP Brand Innovation and Jim Reath as SVP, Marketing, both reporting to Cindy Davis, Chief Brand Officer (CBO) of the retailer and President of Decorist. We Are Social also has been appointed as the lead social media agency for buybuy BABY.

Beauty and Health 150

Beauty and Health Marketing Multi-channel Social Media 150

ESW

AUGUST 18, 2023

The world’s best-loved brands all have one thing in common: They deliver superior customer experiences. Regardless of product or industry, dominant brands prioritise and execute next-level online customer experiences in every market. What is Multi-Local Commerce? Multi-local commerce prioritises the shopper.

Merchant Services 141

Merchant Services Shipping Costs Payment Services Multi-channel 141

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. Retailers soon utilized this unique opportunity and started giving additional discounts to keep customers coming. For e-commerce businesses, BFCM is a golden opportunity to boost sales and acquire new customers. 5 strategies to stand out during BFCM 1.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

JUNE 27, 2023

There’s a lot of talk about artificial intelligence these days, with countless posts about how it’s changing consumer expectations , influencing operations and transforming entire industries. Go to market in minutes. Retailers and brands spend weeks or months mapping new products and catalogs to online channels.

eCommerce 271

eCommerce Multi-channel Multichannel Channel 271

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 269

Games Social Media Multi-channel Consumer 269

Retail TouchPoints

OCTOBER 5, 2023

Today, thanks to the creativity of chains like Target, Costco, Publix, Whole Foods, Wegmans, Trader Joe’s and Walmart, consumers no longer see private-label products as inferior copycats. They come to the table with different stores, brand identities and customers. But other grocers and retailers are not Target.

Retail 226

Retail Specialty Retailers Multi-channel Consumer Electronics 226

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191